How to Add UTM Parameters to Your Facebook Ads for Better Tracking and Measurement
As a digital marketer, it's crucial to track and measure the performance of your Facebook ads. Why?Because you want to know how a person who clicked on a particular ad…
GA4 Reports: How To Create a Page Hostname Performance Report In Google Analytics
The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk of inadvertently leaving or adding your live/production GA4 tracking script…
Boost Visibility: How To Add Social Share Buttons in Looker Studio
Here is a helpful tip for users of Looker Studio (formerly known as Data Studio). You can easily add social share buttons to your dashboard templates, encouraging others to share…
How To Set Up Email Alerts in Google Analytics 4
Ever wonder if GA4 can tell you if your sales aren't hitting their targets? How about sending you an email when you have a certain user segment under-performing? In this…
Google Analytics 4: The New Approach to Measuring Your Marketing
Universal Analytics is going away. That's not secret anymore. What is talked about a lot less is why is it going away. And why is Google Analytics 4 is such…
The Superstorm of Marketing Challenges
Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with more to come). He talks about about getting leads and sales…
How to Set Up GA4 Ecommerce for a Shopify Store
How To Use UTM's In Google Analytics 4
One of the first measurement questions you'll ask yourself is, “Where are my users coming from?” Don't worry! Google Analytics 4 is made to answer this! But only if you're…
How to Switch to Google Analytics 4
Measurementmarketing.io's very own Mercer joins Ralph and Kasim on the Perpetual Traffic podcast to discuss the significance of measurement in digital marketing. This episode covers the importance of setting up…
Unlocking the Secrets to Measuring Podcast Success
Recently, our own Mercer was a guest, Sheryl Plouffe's podcast, Cash In On Camera to discuss The Art of Measurement: Unlocking the Secrets to Measuring Podcast Success Do you want…
Using GTM to Set Up GA4
If you haven't been able to get your GA4 account up and running yet that's okay. This short video is going to show you a really simple way to set…
Turn Basic Data Into Insight And Outcomes
Do you ever wonder how to effectively turn all that data into something that has a positive impact on your marketing?MeasurementMarketing.io's own Chris Mercer appeared on the E-Commerce Secrets To…