One of the first measurement questions you'll ask yourself is, “Where are my users coming from?”
Don't worry! Google Analytics 4 is made to answer this! But only if you're using UTM parameters (and using them correctly).
What does that look like?
Watch “The A.B.C.s of Using UTMs in Google Analytics (GA4)” to discover how to properly use UTMs to answer the question “Where are my users coming from and are they costing or making me money?”
Are you ready to take your measurement marketing results to the next level?
Academy for Marketers has everything you need for profitable measurement, including how to properly set up GA4 the way YOU want.
In the Academy, you’ll get all the resources you need to maximize your GA4 results and stay on the cutting-edge of any changes.
But, Measurement Marketing is about more than simply “numbers”…
Measurement Marketing is about having a SYSTEM that “listens” to your market…
So you know the right message to put in front of them to move them closer to your ultimate goal — a customer.
The Measurement Marketing Academy is not simply for “data experts.”
It's where you, as a marketer, can feel at home and gain more confidence in your skills…
Because measurement is how you increase the value of your marketing efforts to your business or the businesses you serve