OPTION 1:
You can start “analyzing” to find out what's not working
OR
OPTION 2:
You can answer the question with confidence without even blinking, “Absolutely! And, I know how it's working.”
Get Exactly What You Need to Unlock the Power of
Google Analytics, Google Tag Manager, Dashboards, and Measurement Strategy
The Complete Measurement Training and Support System for Marketers…
The Big Question When You're Reviewing Your Marketing Reports:
"IS MY Marketing Actually Working?"
It's a BIG question because you'll do one of two things once you ask yourself that question.
And eliminate the question from your mind as your confidence and skill continue to evolve.
Because you've mastered a simple 3-step framework that transforms your data from a wall of numbers and graphs…
To a straightforward story that gives you the ability to predict the success of your marketing campaigns (and prove ROI).
And you'll be pumped to walk in a marketing reporting meeting because you'll be known as the “All-Knowing Wizard behind the Curtain.”
If You...
Feel like you're relying on marketing "intuition" to grow your company.
Are Frustrated because your dashboard doesn't give you the complete picture of where conversions are coming from, so you can't make strategic decisions about your marketing efforts.
Have reports and dashboard that do not reveal clearly what's moving the needle, what's underperforming, and where to fill the gaps.
Can't tell a clear story with your data, and you need to waste less money.
Can't see the accurate ROI from your different marketing channels.
Have results, but you have no idea how you got those results.
Have a business making money, but you don't have a finger on where your funnels are leaking the most.
You're Striving to Be "Data-Driven,"...but Your Data Is Causing More Harm Than Good...
"I think the Measurement Marketing Academy is the missing link for every marketer. Before I made my decisions more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link."
Melanie Summer
Academy Member
0/5
What About Those Uncomfortable ConversationsAbout Lost Revenue Because of UnderperformingMarketing Campaigns?
What About Those Uncomfortable Conversations About Lost Revenue Because of Underperforming Marketing Campaigns?
You've implemented your best marketing tactics…
You executed social media, PPC, and email campaigns. You locked in a solid podcast promotion strategy. Your lead gen and sales funnels are getting traffic. You optimized the home page of the website…
You feel confident you're doing the right things. And, your mastermind members gave you the thumbs up on your ideas when you did your last “Hot Seat.”
Now it's time for the quarterly review meeting. You bring your reports up on screen and…
All you get is blank stares…
And then your CEO (or client) says,
“I don't see how marketing is giving the company any positive ROI”
Deep down, you start to think to yourself…
"Is My Marketing Really Working?"
If you don't have the right measurement system in place, you'll never
stop asking yourself this question…
You'll keep spending countless hours creating marketing campaigns, constantly on the hunt for the next best marketing tactic, wasting more money, hoping that you hit the one big win to make all the losses go away.
Or, you'll find a way to use vanity metrics like “likes”, “share” and “engagement” to buy you time until you can figure something out…
It's not that you aren't a good marketer… the odds are stacked against you...
Digital marketing is getting more complex every day, so it's hard to keep up.
Not to mention the battle between big tech, changes in data privacy laws, and how people are using the internet today are all working together to create the perfect “SuperStorm” to make measurement harder and harder by the minute…
The marketing measurement technique or platform that gave you great data in January might not show you the same results in March.
The most popular marketing channels (Google, Facebook, YouTube, etc.) are not doing you any favors by constantly battling for users' attention…
So it's not an easy task to keep up with creating revenue-producing marketing
campaigns and proving the ROI of your marketing activities…
Unless You Have the Right Mindset About Measurement...
It's not about the tools… It's about the Mindset!
To keep it simple, here is the mindset…
You LISTEN with Measurement…
The ONLY reason you should use measurement is to Listen to your prospect's side of the conversation.
And, your Marketing is how you respond to your potential customers, so you can keep the conversation moving towards the sale.
Whether it's a sales page, landing page, social media posts, blogs, paid ads, podcast, live event speech…
You can leverage the power of measurement to guide you towards what improvements.
And optimizations you need to ensure you're leading your ideal customer towards purchasing your products and services.
WHICH BRINGS US TO: How Measuring Your Marketing Actually Works...
How Measuring Your Marketing Actually Works...
Measurement Marketing is a Strategic approach to streamlining your measurement system without missing critical components like:
Having a solid plan in place before you start messing with tools
Knowing what actions you will take before you set up your measurement tools or optimize a marketing campaign
Knowing how to articulate the story your measurement system is giving you, your team, and stakeholders
Working with confidence because you have the system, skills, and ability to predict results (without wasting precious time “Analyzing”)
Knowing how, when, and what to optimize in your campaigns with the highest level of efficiency
"High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you."
Deborah Engelmajer
Academy Member
0/5
The Measurement Marketing Framework is the key to producing repeatable & predictable RESULTS.
The Measurement Marketing Framework ensures you have the right pieces to the puzzle...
The Measurement Marketing Framework Helps You to Understand...
- What two types of questions to ask, and what information do you need to collect to answer the questions
- How to tie traffic to the only three results that matter when measuring prospects throughout the customer journey
- How to build a measurement system that creates reports that tell a clear story
- How to leverage analytics tools to Listen to the market across marketing channels responsible for converting strangers into customers.
- How to "predict" with confidence the results of marketing campaigns and revenue generated for the business
- How to prove the Return on Investment of marketing activities
But the fact is, Measurement can be complicated and lead to
frustration, overwhelm, and confusion.
Which is why the Measurement Marketing Academy was created..
The Measurement Marketing Academy is built for marketers, business owners, and agency owners who need to know how marketing drives revenue and profits now…
For those of you who are tired of useless reports…
Those fed up with so-called “push button” easy platforms that claim to give “actionable insights” but fail to deliver…
Those who want dashboards and reports that clearly show what's working and what's not, so you know what marketing activities to scale and which ones are draining the budget dry…
Measurement Marketing Academy Transforms Marketers Into The #1 Revenue Driver In ANY Business…
INTRODUCING Measurement Marketing Academy
Introducing the...
Measurement Marketing Academy
You don't have the time or patience to get bogged down with the
complications that come with being “Data-Driven”…
The Measurement Marketing Academy is designed to give you the training and high-touch support you need to get work done.
All you have to do is log in, choose the training you need, and get started. Or you can get in touch with a MeasurementMarketing.io Instructor to explain what you want to accomplish and get the precise direction you're looking for.
From planning, setting up a tool, designing a report, building a dashboard, optimizing a funnel, or getting prepped for a report meeting with your C.E.O. (or client)… you're covered!
"I've built two multi-million dollar business of the back of what Mercer taught me. I have the #1 Google Ads agency in my industry, and I have [MeasurementMarketing.io] to thank for 51% of my success!"
Kasim Aslam 
"After my team was trained by MeasurementMarketing.io, I've finally been able to understand where my conversions are coming from. And make much better decisions about what to keep and what to remove in my marketing."
Pat Flynn 
"It's not just what you teach - it's how you teach it. Mercer is a skilled presenter that keeps my attention by balancing the "what" and the "why" in each lesson, and consciously selling the value in knowing each bit of information he teaches."
Bill Braun 
Inside The Academy, Your Find Step-By-Step Training For Planning, Building, and Launching Your Measurement System ($3995.00 VALUE)
Inside The Academy, Your Find Step-By-Step Training For Planning, Building, and Launching Your Measurement System
Take Your Measurement Strategy to the Next Level
Take Your Marketing and Measurement Strategy to the Next Level…
- How to navigate your Measurement Journey at each stage of business growth
- Get the ability to conduct “Deep Dive audits” to create an exact blueprint for a measurement system build
- Become a better guide to your clients by knowing how to determine the Real cost to acquire the best customer (a must for growing businesses)
- How to leverage Google Optimize and the Measurement Marketing Optimization Strategy to get more results from your pages and funnels
Measurement Strategy Courses
W.I.N. Your Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Lesson 1: The Foundations
Topics:
- An Introduction…
- Step 1: Plan
- Step 2: Build
- Step 3: Launch
- The Three Stages
- RECAP – Lesson 1: The Foundations
Lesson 2: The Cave
Lesson 2 – Topics:
- The Cave Plan
- The Cave Build
- The Cave Launch
- RECAP – Lesson 2: The Cave
Lesson 3: The Valley
Lesson 3 – Topics:
- The Valley Plan
- The Valley Build
- The Valley Launch
- RECAP – Lesson 3: The Valley
Retail Price: $197
Included with Membership
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Save yourself from headaches by knowing what questions to ask and what actions to take before building your measurement system.
Retail Price: $197
Included with Membership
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Discover a 5-Step framework to know exactly how your users are engaging with your site.
Retail Price: $197
Included with Membership
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Know what part of your funnel should be optimized first and which test is worth doing (and which is not) with Google Optimize
Retail Price: $197
Included with Membership
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Retail Price: $197
Included with Membership
W.I.N. Search Console
Discover how to measure and improve site's presence in Google Search results using Search Console
Retail Price: $197
Included with Membership
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
Retail Price: $197
Included with Membership
Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Retail Price: $197
Included with Membership
Get the Full Power of Google Analytics
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.! Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action. Discover how to customize your Google Analytics account to get more insights to improve results Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Unlock the Full Potential of Google Analytics…
Google Analytics Courses
W.I.N. Google Analytics Setup
Retail Price:
$197
Included with Membership
W.I.N. Google Analytics Basics
Retail Price:
$197
Included with Membership
W.I.N. Google Analytics Beyond Basics
Retail Price:
$197
Included with Membership
W.I.N. Google Analytics Ecommerce
It’s hard to know what traffic sources are selling and which ones aren’t if you don’t have any visibility into your actual sales!
Retail Price:
$197
Included with Membership
W.I.N. Google Analytics 4 Basics
Retail Price:
$197
Included with Membership
Supercharge Your Build with Google Tag Manager
Supercharge your Measurement and Marketing results with Google Tag Manager…
- Supercharge your Google Analytics account (Google Analytics 4 included) with a proper Google Tag Manager set up
- Go beyond the basics with custom features, templates, and 3rd party tools
- Discover how to free yourself (and clients) from the limits of traditional retargeting
- Take your Tag Manager skills to the next level with JavaScript and Regex
Google Tag Manager Courses
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketing Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Javascript Basics for GTM
Ready to add the basics of JavaScript to your measurement toolbelt? Get ready to manage your data layers, set cookies, and more!
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Server-Side
W.I.N. Google Tag Manager Server Side will take you step-by-step from set-up to implementation. Plus, get a glimpse of what GTM Server Side has in store for the future.
Retail Price: $197
Included with Membership
Dashboards & Reports for Actionable Insights
Create Dashboards & Reports to Guide You Towards Actionable Insights…
- Plan and build your first customized dashboards that give you answers, instead of information
- Turn your dashboards and reports into engaging, easy to understand, and useful tools for your marketing strategy
- Discover how to turn your reports into your “Funnel Storytellers” (regardless of what funnel builder you use)
- Know how to spot when Good Numbers Go Bad and how to know if you can trust the numbers you see
Dashboard & Reporting Courses
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Retail Price: $197
Included with Membership
W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboard Basics
Google Data Studio Dashboard Basics
Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers? (Not just information?) Look no further than Google Data Studio!
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboards Beyond Basics
Discover How Marketers Can Build Useful And Insightful Dashboards
Retail Price: $197
Included with Membership
W.I.N. Know Your Numbers
Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions? You’re in the right place…
Retail Price: $197
Included with Membership
W.I.N. Traffic Attribution
Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this W.I.N. you’ll discover exactly how to do just that.
Retail Price: $197
Included with Membership
W.I.N. Cost Per Acquisition
There are lots of numbers to measure when you’re running paid traffic.
Retail Price: $197
Included with Membership
W.I.N. Retention, Churn, Stick & Cohorts
Recurring billing is great for revenue, but when it comes to measuring things like retention, churn, and stick rate you’ll need to level up your skills.
Retail Price: $197
Included with Membership
What's Included In the Academy Besides Courses?
What's Inside the Measurement Marketing Academy...
Get Guidance Every Step of Your Measurement Marketing Journey with "Ask An Instructor Support"
($4995.00 VALUE)
Get Guidance Every Step of Your Measurement Marketing Journey with "Ask An Instructor Support"
With “Ask An Instructor” Support…Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.
- Get a fresh pair of eyes to help optimize your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your measurement system set up and Much More!
Reach out to “Ask An Instructor” Support whenever you get stuck!
The "Ask an Instructor" Support System is just like having a Measurement Marketing consultant at your disposal. And, you'll get answers in hours, not days.
Previous
Next
Get the Training You Need to Take Action FAST!
Get Access to ALL current and future courses. You can even join new courses Live so you can get your questions answered...
- Master measurement with a "Strategy First" approach with the Measurement Strategy courses
- Set up a reliable Google Analytics (UA & GA4) account (and customize it for your needs)
- Turn your reports into "Funnel Storytellers" with Google Data Studio
- Measure valuable behaviors throughout your customer journey with Google Tag Manager
- And much more!
VALUE: $3,995.00 Included in Membership
Personalized Support to Help You Get To the Finish Line...
Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.
- Get a fresh pair of eyes to help you plan, build, and launch your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your system
- And, much, MUCH MORE!
VALUE: $4,995.00 Included in Membership
Stay Up-to-Date and On The Cutting Edge...
Just type your phrase or keyword in the search bar and get immediate answers to your questions!
The On-Demand Workshop library also works as your Measurement Marketing "Search Engine"!
New Workshops added EVERY WEEK:
- "Strategy Sessions"...for Marketing Strategist
- "Getting Started"...The basics for Beginners
- "Beyond Basics"...for advanced techniques and strategies
- "Updates and Releases"...What's new and upcoming
Value: $3,995.00 Included in Membership
Connect with the Global MeasurementMarketing.io Community...
Share strategies, tactics, and celebrate wins with like-minded Measurement Marketers from around the globe.
Jump into the community when you want to:
- Share ideas on what's working and what's not
- Get feedback on your measurement system
- Get advice on industry best practices
Inside the Winner's Circle, you'll also find experts on SEO, Traffic, Funnel Building, Copywriting, and MORE!
Value: $997.00 Included in Membership
Get Guidance Every Step of Your Measurement Marketing Journey with "Ask An Instructor Support"
Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.
- Get a fresh pair of eyes to help optimize your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your measurement system set up and Much More!
Stay Up-to-Date on the Latest Strategies, Tactics, and Techniques with On-Demand Workshops
The On-Demand Workshop library also works as the Measurement Marketing “Search Engine”! Just type your phrase or keyword in the search bar and get immediate answers to your questions!
NEW Workshops EVERY WEEK on topics like:
- Strategy Sessions...for Marketing Strategists
- Getting Started...The Basics for Beginners
- Beyond Basics...for advanced techniques and strategies
- Updates and Releases...What's new and upcoming
Stay Up-to-Date on the Latest Strategies, Tactics, and Techniques with On-Demand Workshops
($4995.00 VALUE)
NEW Workshops EVERY WEEK, including topics like:
- Strategy Sessions...for Marketing and Measurement Strategist
- Getting Started...If you're brand new these are for you!
- Beyond Basics...packed with advanced techniques and strategies
- Updates and Releases...Stay up to date on what's new and upcoming
The On-Demand Workshop library also works as the Measurement Marketing “Search Engine”! Just type your phrase or keyword in the search bar and get immediate answers to your questions!
Become Part of a Global Community! There When Your Need Help and Celebrate Your Wins...
($997.00 VALUE)
Become Part of a Global Community! There When Your Need Help and Celebrate Your Wins...
Share strategies, tactics, and celebrate with like-minded Measurement Marketers from around the globe — Inside the Winner's Circle!
Jump into a discussion when you want to share ideas on what's working or what's not, plan out your measurement, get feedback on build or get some advice on why your funnel seems broken…
Inside the community, you'll also find experts on SEO, Traffic, Funnels, Copywriting, and MORE!
THE ACADEMY IS YOUR "JUST-IN-TIME" MEASUREMENT LEARNING PLATFORM...THAT GROWS WITH YOU!
"I think Measurement Marketing Academy is the missing link for every marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link."
Melanie Summer 
"MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users."
Julian England 
"I learned a lot from the Courses and the training was so simple. Definitely worth the time and money!"
Victoria Berman 
Here's Everything You Get In The Program...
-
20+ Current (and Future) Step-by-Step courses $3,995.00
-
Unlimited "Ask An Instructor" Support $4,995.00
-
On-Demand Workshop Library $3,995.00
-
Winner's Circle Private Community $997.00
-
Templates, Tools, and Guides $997.00
-
Measurement Bootcamp Discount $1,500.00
TOTAL VALUE: $15,000.00
Measurement Marketing Academy Empowers You to Grow Your Business Reliably Which Makes It a High-Value Asset in Your Business
20+ Current (and Future) Step-by-Step
courses ($3,995.00 Value)
Unlimited “Ask An Instructor" Support
($4,995.00 Value)
200+ On-Demand Workshop Library
($3,995.00 Value)
Exclusive Winner's Circle Community ($997.00 Value)
MeasurementMarketing.io
templates, tools, and guides ($997.00 Value)
30-Day Money Back Guarantee
Built for businesses of all types and
sizes (B2C, D.T.C., B2B, Ecomm, SaaS)
Total Value: $15,000.00
Pick Your Measurement Marketing Academy Membership...
Get started Today to LOCK-IN the lowest price.
12-MONTHLY PAYMENTS
$
197
00
12-Months of Full Access -
(1) 12-Month Membership
-
Access to Current & Future Training
-
Unlimited Access to "Ask An Instructor" Support
-
On-Demand Workshop Library (200+ Workshops)
-
Winner's Circle Private Community
-
Measurement Bootcamp Discount ($1500 OFF)
PAY IN FULL
$
2497
00
12-Months of Full Access -
(1) 12-Month Membership
-
Access to Current & Future Training
-
Unlimited Access to "Ask An Instructor" Support
-
On-Demand Workshop Library (200+ Workshops)
-
Winner's Circle Private Community
-
Measurement Bootcamp Discount ($1500 OFF)
BEST VALUE
"Test Drive" the Measurement Marketing Academy Risk-Free for 30 Days!
You are protected with a 30-Day “Measurement Marketing Academy Test Run” 100% Money Back Guarantee.
Dive into the courses and Implement what you learn (if you get stuck, you can reach out to your instructor)…
If the Academy doesn’t meet your expectations or needs, send us a message and you’ll receive a prompt and courteous refund.
"High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you. "
Deborah Engelmajer 
"[The Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received. Measuremarketing.io is a model for how businesses should operate and I'll continue to be a customer and recommend others!!"
Jennifer Grayeb 
"Measurement Marketing Instructors have always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in detail. They help us far beyond the videos, which are also helpful!"
Kim Caswell 
"You are not learning data and numbers alone, the Measurement Marketing team is truly your partner. When data gets too confusing, the team (including Mercer) is there to help make sense of the numbers, set up, etc. Do yourself a favor and sign up. W.I.N. is a roadmap to make your own work better and more efficient. W.I.N has given me confidence in my data and results."
Kelsey Hunt 
"I am so very thankful for [MeasurementMarketing.io] team regarding the Measurement Marketing Content. Mercer has created an online learning environment over various topics that are usually pretty mundane and turned it into a captivating and engaging opportunity. All of the course content is easy to follow, but the added bonus is the Ask The Instructors. I've taken full advantage of asking questions and received well thought out responses. I highly recommend Measurement Marketing to every business owner (no matter the size of the company), agency, freelancers and more."
Jessica Grimes 
"The W.I.N courses have been invaluable. GA, GTM, and Data Studio are no longer the black boxes they once were. In the span of a month, I've gone from a limited understanding of all three to having the confidence to complete a full analytics audit for my company...
The thing that you do better than others is you explain things in a clear, systematic way. All of the W.I.N courses are organized well, so it's easy to jump in to each one to get the information I need. I really like that you also provide a lot of information about analytics strategy, because this is the piece that has eluded me in the past. I always knew that the data in GA was useful, but could not find a way to make the reports yield actionable information (learning about ACE Goals was a game-changer). Finally, I'm incredibly impressed that you're able to stay on top of all the changes and keep the W.I.N. courses updated. I've taken many other online courses that were clearly out of date, but your material is always up-to-date which helps immensely when I am trying to follow along in my own analytics environment."
Chris Roberts 
HERE'S THE BOTTOM LINE: Measurement Marketing Is How You "Listen" to Your Prospects & Keep the Conversation Moving Towards More Sales
IF DIGITAL MARKETING IS A MAJOR LEVER IN YOUR BUSINESS FOR GROWING REVENUE…Measurement Marketing will help you move the needle…Guaranteed!
What is it worth to your business to have…
A clear plan with clear steps towards what you're trying to achieve. And predetermined actions ready to go.
Leveraging your analytics tools to give you answers instead of frustration
Clear reports that tell the exact story of how you turn strangers into customers
Accountability for every marketing asset tasked with producing an ROI
An optimization system that eliminates guessing and gets predictable results
Frequently Asked Questions
Yes! The Measurement Marketing Academy is perfect for those who are completely new.
The Academy is designed to get you quick wins and momentum in measuring your marketing.
To do that, we strip out all the things that aren’t useful for you and focus on things that get you results quickly.
Google Analytics Courses
W.I.N. Google Analytics Setup
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.!
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Basics
Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action.
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Beyond Basics
Discover how to customize your Google Analytics account to get more insights to improve results
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Ecommerce
It’s hard to know what traffic sources are selling and which ones aren’t if you don’t have any visibility into your actual sales!
Retail Price: $197
Included with Membership
W.I.N. Google Analytics 4 Basics
Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Retail Price: $197
Included with Membership
Google Tag Manager Courses
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketing Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Javascript Basics for GTM
Ready to add the basics of JavaScript to your measurement toolbelt? Get ready to manage your data layers, set cookies, and more!
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Server-Side
W.I.N. Google Tag Manager Server Side will take you step-by-step from set-up to implementation. Plus, get a glimpse of what GTM Server Side has in store for the future.
Retail Price: $197
Included with Membership
Dashboard & Reporting Courses
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Retail Price: $197
Included with Membership
W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboard Basics
Google Data Studio Dashboard Basics
Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers? (Not just information?) Look no further than Google Data Studio!
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboards Beyond Basics
Discover How Marketers Can Build Useful And Insightful Dashboards
Retail Price: $197
Included with Membership
W.I.N. Know Your Numbers
Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions? You’re in the right place…
Retail Price: $197
Included with Membership
W.I.N. Traffic Attribution
Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this W.I.N. you’ll discover exactly how to do just that.
Retail Price: $197
Included with Membership
W.I.N. Cost Per Acquisition
There are lots of numbers to measure when you’re running paid traffic.
Retail Price: $197
Included with Membership
W.I.N. Retention, Churn, Stick & Cohorts
Recurring billing is great for revenue, but when it comes to measuring things like retention, churn, and stick rate you’ll need to level up your skills.
Retail Price: $197
Included with Membership
Measurement Strategy Courses
W.I.N. Your Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Lesson 1: The Foundations
Topics:
- An Introduction…
- Step 1: Plan
- Step 2: Build
- Step 3: Launch
- The Three Stages
- RECAP – Lesson 1: The Foundations
Lesson 2: The Cave
Lesson 2 – Topics:
- The Cave Plan
- The Cave Build
- The Cave Launch
- RECAP – Lesson 2: The Cave
Lesson 3: The Valley
Lesson 3 – Topics:
- The Valley Plan
- The Valley Build
- The Valley Launch
- RECAP – Lesson 3: The Valley
Retail Price: $197
Included with Membership
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Save yourself from headaches by knowing what questions to ask and what actions to take before building your measurement system.
Retail Price: $197
Included with Membership
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Discover a 5-Step framework to know exactly how your users are engaging with your site.
Retail Price: $197
Included with Membership
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Know what part of your funnel should be optimized first and which test is worth doing (and which is not) with Google Optimize
Retail Price: $197
Included with Membership
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Retail Price: $197
Included with Membership
W.I.N. Search Console
Discover how to measure and improve site's presence in Google Search results using Search Console
Retail Price: $197
Included with Membership
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
Retail Price: $197
Included with Membership
Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Retail Price: $197
Included with Membership
Plus! Unlimited Access to 200+ On-Demand Workshops
(New Workshops Every Week!)
There is NO LIMIT to your “Ask An Instructor” support.
After all…
The more questions you ask, the more you’re going to learn.
When you have question, do what most other students do…
Send videos or screenshots of your current situation.
In return…
You get answers and insights (even videos and screenshots back!) so you can get unstuck and on your way.
Your “Ask An Instructor” support system is WAY BEYOND the “I lost my password….” kind of support.
Whether you have a technical question as to how to set something up, a strategic question as to what to measure, or even just a fresh pair of eyes to go over your work…
“Ask An Instructor” support is like having a consultant, on-call, standing by…. ready to help you move forward.
The Measurement Marketing Academy does include training on tools including: Google Analytics, Google Tag Manager, Google Data Studio, and More!
The Academy content is updated (constantly updated!) and is entirely dedicated to helping marketers improve their results through measurement. (So the content is focused and delivers tactics… But more importantly delivers the STRATEGY.)
When you have the “thinking” part correct, the “doing” part is much easier. 🙂
Which is why the “Ask An Instructor” support is included (because it's really nice to be able to get a fresh pair of eyes on things and work with someone who “gets you” and can help make sure you have both the strategy and tactics down).
No, your membership does not automatically renew.
30 days prior to your membership expiration date, you'll get notifications with instructions on how to renew your current membership.
Or, you can choose another membership option.
Yes! You can make 12-payments of $197. >>> Click HERE to purchase the 12-pay option!
If you have any other questions, send an email to [email protected]
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