MeasureSummit 2020 is here! 22nd - 25th September


The Most Complete Measurement Training and Support System for Marketers...

Get Exactly What You Need to Unlock the Power of Google Analytics, Google Tag Manager, and Dashboards…

If you have some marketing experience you already know the importance of leveraging measurement to drive your marketing efforts…

But, marketing measurement can be complicated, overwhelming, and frustrating to say the least.

In addition, your clients are constantly pressuring you to deliver results and prove your ROI to the business (during good times and especially slow times).

Measurement Marketing is your key to gaining unshakable confidence in your marketing efforts and the results you can provide to your clients.

Measurement Marketing Academy

“I think Measurement Marketing Academy is the missing link for every marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link.”

Melanie Summer


What's Included in Your Membership...

Get Exactly What You Need to Unlock the Power of Google Analytics, Google Tag Manager, Dashboards with "W.I.N. Courses"

Easy To Follow Training. Designed For Fast Implementation…

W.I.N.s give you everything you need to master the skills of Measurement Marketing, as well as building a measurement system customized to your (or your client's) business needs.

“W.I.N.” stands for, “What I Need” – each course is designed to give you the exact steps to help you plan, design, and build your measurement system.

We’ve taken the complexity and technical overwhelm of each training so you can get what you need to master Google Analytics, Google Tag Manager, Dashboards, and Reporting.

Each W.I.N. course includes step-by-step instructions, over-the-shoulder walkthroughs, and resources to make the implementation process as painless as possible.

Courses are updated as technology, strategies and tactics evolve, so you're always kept up to date and on the cutting edge.


“ has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users. Plus the weekly mastermind meetings are excellent and Mercer and his team are always there to help with any questions I have.”

Julian England


Here’s some of what you will discover inside the W.I.N. Courses:

There are plenty of W.I.N. Courses to meet you at your current level of expertise and business sophistication (even if you are starting from scratch).

During your onboarding as a new member, your instructor will be available to give you (or your team) a customized curriculum tailored to your needs and business.

The "Roadmap" to Unlocking the Full Potential of Google Analytics

What you'll discover in the Google Analytics courses:

Supercharge Your Measurement and Marketing Results
with Google Tag Manager

What you'll discover in the Google Tag Manager courses:

Create Dashboards & Reports to Guide You Towards
Actionable Insights and Fast Action

What you'll discover in the Dashboards & Reports courses:

Stay on the Cutting Edge and Ahead of Your Competition with a Measurement Strategy

What you'll discover in the Measurement Strategy courses:


“I learned a lot from W.I.N. Courses and the training was so simple. Definitely worth the time and money!”



(800 Recovery Hub)

Unlimited Access to Measurement Marketing Instructors To Help You Get Unstuck and Implementing Fast...

It’s common when learning new skills or building a new system to need a helping hand.

With “Ask An Instructor” Support…Your Measurement Marketing Instructor will be there to guide you.

You are not bound by sending just text to communicate your problems or ask questions…

In fact, the team encourages you to send screenshots and/or videos to explain your exact situation so you get the answers you need.

If you have questions like:

Reach out to "Ask An Instructor" Support any time you get stuck!

No problem! The “Ask an Instructor” Support System is just like having a Measurement Marketing consultant at your disposal. And, you’ll get answers in hours not days.

Instructors will also do complimentary reviews on your account setups and provide custom curriculums for your specific needs.

(This level of support retails for $497/mo but as a Measurement Marketing Academy member, you get UNLIMITED “Ask An Instructor” support for FREE!)


“Measurement Marketing Instructors have always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in detail. They helped us far beyond just the videos, which are also helpful!”

Kim Cashwell


(Marketing Manager,


“[The Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I’ve received. is a model for how businesses should operate and I’ll continue to be a customer and recommend others!!”

Jennifer Grayeb



Join the Measurement Marketing Team LIVE Every Week for… Measurement Marketing Academy Office Hours!

(Included in Pro and Team Edition Only)

Every Wednesday, 3:30 pm Eastern, you can join the live Q&A session. You’ll be able to share your screen and walk the instructor through your issue.
Academy Office Hours is one part Group Coaching and one part Mastermind!

Or, you can listen in to learn how other Measurement Marketers are implementing, troubleshooting, and modifying their Measurement Systems.

The team and community are here to help you celebrate your breakthroughs and help you overcome any challenges.

Tap into the community for the support you need…


“High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you.”

Deborah Engelmajer


Get Immediate Answers to Your Questions with the
On-demand Focused Workshops

(Included in Pro and Team Edition Only)

As an Academy member, you’ll get access to our “Focused Workshop Library” with hundreds of On-Demand video workshops (with new ones added every week).

Think of the Focused Workshop library as the Measurement Marketing “Search Engine” for answers.

Whether you are looking for “Just in time learning, to dive deeper into a topic, technique…

Or maybe you’re looking for an answer to a specific question about one of the tools in your measurement system.

All you need to do is type in your topic or keyword into the library search bar and you’ll see a list of relevant workshops.

Your searchable database for How to's, Deep Dives, Tactics, and Techniques!

Just like W.I.N. Courses, Focused Workshops are updated as technology, techniques, tactics or strategies change…so you are never left behind and always on the cutting edge.

Unlimited access to tools, templates, guides, and resources…

“The Toolbox” includes toolkits, templates, guides, and resources designed to help you implement and execute easier and faster.

As an Academy member, in addition to the tools released to the public, you will also get private access to our “Members Only” tool section.

And you’ll get access to new tools before anyone else.

Every tool is tested before being released so you can be sure it is proven and will help you in a real-world situation.

*If you need a tool to be modified just reach out to the team to get the tool modified to your needs.

Connect with the global community in the “Winner’s Circle”...

Stay informed as we release Measurement Marketing news and gain access to a super supportive Private Facebook Group filled with measurement marketing-focused marketers just like you.
You can ask questions and make connections. Our supportive community will help you tackle even the most complex challenges. Anytime you have a question just jump in the group and fire away.

“[’s] training is top-notch and the community is a real bonus, full of extremely helpful peeps all willing to advise and help out.

Sara Jones


(One Eyed Cat Online Marketing)

Here’s Everything You Get
With Measurement Marketing Academy...

Includes a 30-Day “Measurement Academy Test Run” + Price Lock Guarantee...

You are protected with a 30-Day “Measurement Marketing Academy Test Run” 100% Money-Back Guarantee.

You can try out any Starter, Pro, or Teams for 30 full days.

Dive into the W.I.N.s and Implement what you learn (if you get stuck you can reach out to your instructor)…

If the Academy doesn’t meet your expectations or needs send us a message and you’ll receive a prompt and courteous refund.

PRICE LOCK GUARANTEE: Your rates are Guaranteed to NEVER go up in price…

The team is constantly updating courses, innovating new tools, and making enhancements…

As long as you maintain your membership your rates remain Locked IN.

Join Measurement Marketing Academy

  • Step-by-Step Lessons & Transcripts
  • Q&A Call Recordings with Instructor
  • Unlimited “Ask An Instructor” Support
  • Instant Access to ALL Current W.I.N. Kickstarter Packs & W.I.N. Courses
  • Special Invites to Live W.I.N. Courses
  • Private Members-Only “Winner’s Circle” Community
  • No Contracts. No Long-Term Commitments
Get Measurement Marketing Academy

Subscribe to
Measurement Marketing Academy Annual

  • Buy 6 Months, Get 6 Months FREE!
  • Step-by-Step Lessons & Transcripts
  • Q&A Call Recordings with Instructor
  • Unlimited “Ask An Instructor” Support
  • Instant Access to ALL Current W.I.N. Kickstarter Packs & W.I.N. Courses
  • Special Invites to Live W.I.N. Courses
  • Private Members-Only “Winner’s Circle” Community
  • No Contracts. No Long-Term Commitments
Get Measurement Marketing Academy
  • W.I.N. Google Analtyics Courses
  • W.I.N. Google Tag Manager Courses
  • W.I.N. Dashboards & Reporting Courses
  • W.I.N. Measurement Strategy Courses
  • Unlimited "Ask An Instructor" Support
  • Private Member's Only "Winner's Circle"
  • Academy Office Hours (Group Coaching)
  • On-Demand Focused Workshop Library
  • 30-Day "Test Run" Guarantee
  • Price Lock Guarantee
  • (3) additional Child Accounts (4 accounts total)
  • Starter Edition

  • $97

    Per Month

    $41.38 per month, billed annually

  • Pro Edition

  • $197

    Per Month

    $83.08 per month, billed annually

  • Teams Edition

  • $497

    Per Month

    $249.75 per month, billed annually

Frequently Asked Questions

If you’re tired of attending training where they throw a LOT of stuff at you that you don’t actually need, then the Academy is perfect for you.

W.I.N. Courses inside Measurement Marketing Academy removes all the fluff and hype and just gives you EXACTLY what you need to get your WIN.

Measurement Marketing Academy is ideal for:

  • Marketers who want to know their numbers
  • Freelancers who want to improve their analytics skills
  • Conversion optimization specialists who want to level up in analytics

The skills you’ll learn can be applied to any business model whether it’s e-commerce, SaaS, B2B enterprises, or any digital business…

Yes. Measurement Marketing Academy is perfect for beginners.

It is designed to get you quick wins and momentum in measuring your marketing.

To do that, we strip out all the things that aren’t useful for you and focus on things that get you going.

There is No limit on your “Ask An Instructor” support.

The more questions you ask, the more you’re going to learn.

What most of our students do is they send videos, screenshots, or any questions they have about their current situation and you can do that too!

In return…

You get answers and insights (even videos and screenshots too) on how to get unstuck, so you can be on your way.

Your “Ask An Instructor” support system is UNLIKE anything you’ve ever seen before.

It’s like having a “Measurement Marketing Consultant” on-call standing by ready to help you, so you can have a fresh pair of eyes who can help you move forward.

If you have other questions, send an email to