Get Exactly What You Need to Unlock the Power of
Google Analytics, Google Tag Manager, Dashboards, and Measurement Strategy

The Most Complete Measurement Training and Support System for Marketers…

If you have some marketing experience you already know the importance of leveraging measurement to drive your marketing efforts…

But, marketing measurement can be complicated, overwhelming, and frustrating to say the least.

In addition, your clients are constantly pressuring you to deliver results and prove your ROI to the business (during good times and especially slow times).

Measurement Marketing is your key to gaining unshakable confidence in your marketing efforts and the results you can provide to your clients.

Introducing…
Measurement Marketing Academy

"I think Measurement Marketing Academy is the missing link for every marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link."
Melanie Summer
Melanie Summer

What's Included in Your Membership...

  • Access to a Full Suite of Courses for Google Analytics, Google Tag Manager, Dashboards & Reporting, and Strategy
  • Unlimited Personalized Support from Measurement Marketing Instructors with "Ask An Instructor" support
  • On-Demand Focused Workshop Library including How to's, tips, and strategies (it's like a "search engine" for measurement marketing) [Pro and Teams Edition Only]
  • LIVE Weekly Group Coaching Calls with instructors, so you can get your questions answered, mastermind with the community, and see "What's Working Now" [Pro and Teams Edition Only]
  • Connect with Measurement Marketers around the world in a private member's only community.

Get Exactly What You Need to Unlock the Power of Google Analytics, Google Tag Manager, Dashboards with "W.I.N. Courses"

Easy To Follow Training. Designed For Fast Implementation…

W.I.N.s give you everything you need to master the skills of Measurement Marketing, as well as building a measurement system customized to your (or your client's) business needs.

“W.I.N.” stands for, “What I Need” – each course is designed to give you the exact steps to help you plan, design, and build your measurement system.

We’ve taken the complexity and technical overwhelm of each training so you can get what you need to master Google Analytics, Google Tag Manager, Dashboards, and Reporting.

Each W.I.N. course includes step-by-step instructions, over-the-shoulder walkthroughs, and resources to make the implementation process as painless as possible.

Courses are updated as technology, strategies and tactics evolve, so you're always kept up to date and on the cutting edge.

"MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users. Plus the weekly mastermind meeting are excellent and Mercer and his team are always there to help with any questions I have."
Julian England
Julian England

Here’s some of what you will discover inside the W.I.N. Courses:

  • How to set up Google Analytics so you can focus on the Story, not the numbers…which means you no longer have to worry about being a “Numbers Person”.
  • How to build dashboards that give you answers instead of information so you can get the insights you need to take action fast.
  • How to turn your measurement system into your company’s “Crystal Ball” so you see into the future and optimize accordingly.
  • Know exactly what traffic sources bring you the most valuable customers and which ones to cut (no more Bright Shiny Traffic Tactics that suck money from your marketing budget).
  • The ONE report that is superior to all others, this report will become your “North Star” in your Measurement Plan
  • How to transform your goals into a clear picture of what your customer journey really looks like with the “A.C.E. Method”.
  • How to avoid the “Zombie” click to keep your ad cost down, get better quality scores and focus the prospects most likely to convert and give you money.
  • How to leverage the “Q.I.A. Process” so you can turn information into actionable insights so you only see what you need to make quick and profitable marketing decisions.

There are plenty of W.I.N. Courses to meet you at your current level of expertise and business sophistication (even if you are starting from scratch).

During your onboarding as a new member, your instructor will be available to give you (or your team) a customized curriculum tailored to your needs and business.

The "Roadmap" to Unlocking the Full Potential of Google Analytics (and Google Analytics 4)

What you'll discover in the Google Analytics courses:

  • How to set up a clean and reliable Google Analytics account (Including Google Analytics 4 account setup)
  • Tie your traffic to results so you know your users and their actions
  • Leverage Ecommerce reports to keep revenue on track
  • Customize Google Analytics accounts to show the exact information you need (and block out junk traffic)

Here are some of the Google Analytics Courses Included...

(As a member you also get access to New and Updated courses at NO Extra Charge)

Google Analytics Setup​

Make your Google Analytics account more reliable. Start fresh or fix an existing account. Step-by-Step training to get you up and running quickly.

Retail Price: $197
Included with Membership

Google Analytics Basics

Eliminate the frustration and overwhelm in your Google Analytics account. Know where your users are coming from, actions, and results.

Retail Price: $197
Included with Membership

Google Analytics Beyond Basics

Discover how to customize your Google Analytics account so you get the information and insights for your business.

Retail Price: $197
Included with Membership

Google Analytics 4 Basics

Discover how Google Analytics 4 (GA4) changes the way you measure your marketing. Includes a tour of the new platform, how to set up a GA4 property, and more!

Retail Price: $197
Included with Membership

Supercharge Your Measurement and Marketing Results
with Google Tag Manager

What you'll discover in the Google Tag Manager courses:

  • Supercharge your Google Analytics account (Google Analytics 4 included) with a proper Google Tag Manager set up
  • Go beyond the basics with custom features, templates, and 3rd party tools
  • Discover how to free yourself (and clients) from the limits of traditional retargeting
  • Take your Tag Manager skills to the next level with JavaScript and Regex

Here are some of the Google Tag Manager Courses Included...

(As a member you also get access to New and Updated courses at NO Extra Charge)

Google Tag Manager Basics

Use Google Tag Manager like a Pro! (Even if you're just a beginner). And, Supercharge your analytics system.

Retail Price: $197
Included with Membership

Google Tag Manager Beyond Basics

Go beyond the basics with custom templates, cookies, protecting user's private information and more!

Retail Price: $197
Included with Membership

Google Tag Manager Retargeting Setup

Take your retargeting to the next level with Google Tag Manager. Covers retargeting for top platforms like Facebook and Google.

Retail Price: $197
Included with Membership

Javascript Basics for GTM

Improve your measurement and save time with Javascript for Google Tag Manager.

Retail Price: $197
Included with Membership

Create Dashboards & Reports to Guide You Towards
Actionable Insights and Fast Action

What you'll discover in the Dashboards & Reports courses:

  • Plan and build your first customized dashboards that give you answers, instead of information
  • Turn your dashboards and reports into engaging, easy to understand, and useful tools for your marketing strategy
  • Discover how to turn your reports into your "Funnel Storytellers" (regardless of what funnel builder you use)
  • Know how to spot when Good Numbers Go Bad and how to know if you can trust the numbers you see

Here are some of the Dashboards & Reporting Courses Included...

(As a member you also get access to New and Updated courses at NO Extra Charge)

Google Data Studio Dashboard Basics

Discover how to connect Google Analytics to Google Data Studio. And, how to create useful and actionable dashboards with ease.

Retail Price: $197
Included with Membership

Google Data Studio Dashboards Beyond Basics

Get the secrets behind creating highly engaging dashboards. And, the nuances measuring conversions.

Retail Price: $197
Included with Membership

Funnel Tracking

Build your own customized Funnel Tracker with Google Data Studio.

Retail Price: $197
Included with Membership

Traffic Attribution

Take the complexity and confusion out of traffic attribution. Plus, how platforms other than Google Analytics handle traffic attribution.

Retail Price: $197
Included with Membership

Stay on the Cutting Edge and Ahead of Your Competition with a Measurement Strategy

What you'll discover in the Measurement Strategy courses:

  • How to navigate your Measurement Journey at each stage of business growth
  • Get the ability to conduct "Deep Dive audits" to create an exact blueprint for a measurement system build
  • Become a better guide to your clients by knowing how to determine the Real cost to acquire the best customer (a must for growing businesses)
  • How to leverage Google Optimize and the Measurement Marketing Optimization Strategy to get more results from your pages and funnels

Here are some of the Measurement Strategy Courses Included...

(As a member you also get access to New and Updated courses at NO Extra Charge)

Your Measurement Journey

Discover how to navigate the Measurement Marketing Journey. From getting out of the “cave” to the valley of “visibility” and beyond.

Retail Price: $197
Included with Membership

Your Measurement Plan

Do not build your measurement without first having a solid plan. Know what questions to ask and what actions to take before you build. And everything in-between.

Retail Price: $197
Included with Membership

Forecasting Revenue & Results

Know why forecasting “results” is a complete waste of time and what to do instead. Plus, how use “Marketing Forward” to optimize your results!

Retail Price: $197
Included with Membership

Your Optimization Strategy

Discover a 5-Step framwork to know exactly how your users are engaging with your site. Plus, take the guess work out of optimizing your funnels.

Retail Price: $197
Included with Membership

"I think Measurement Marketing Academy is the missing link for every marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link."
Melanie Summer
Melanie Summer
"MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users."
Julian England
Julian England
"I learned a lot from the Courses and the training was so simple. Definitely worth the time and money!"
Victoria Berman
Victoria Berman
"I learned a lot from W.I.N. Courses and the training was so simple. Definitely worth the time and money!"
Victoria
Victoria (800 Recovery Hub)

Unlimited Access to Measurement Marketing Instructors To Help You Get Unstuck and Implementing Fast...

It’s common when learning new skills or building a new system to need a helping hand.

With “Ask An Instructor” Support…Your Measurement Marketing Instructor will be there to guide you.

You are not bound by sending just text to communicate your problems or ask questions…

In fact, the team encourages you to send screenshots and/or videos to explain your exact situation so you get the answers you need.

If you have questions like:

  • “What course should I start with first?”
  • “Can you give me some tips on creating my measurement plan?”
  • “I’m trying to bring in data from various sources, what would you recommend?”
Reach out to "Ask An Instructor" Support any time you get stuck!

No problem! The “Ask an Instructor” Support System is just like having a Measurement Marketing consultant at your disposal. And, you’ll get answers in hours not days.

Instructors will also do complimentary reviews on your account setups and provide custom curriculums for your specific needs.

(This level of support retails for $497/mo but as a Measurement Marketing Academy member, you get UNLIMITED “Ask An Instructor” support for FREE!)

"High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you. "
Deborah Engelmajer
Deborah Engelmajer
"[The Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received. Measuremarketing.io is a model for how businesses should operate and I'll continue to be a customer and recommend others!!"
Jennifer Grayeb
Jennifer Grayeb
"Measurement Marketing Instructors have always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in detail. They help us far beyond the videos, which are also helpful!"
Kim Caswell
Kim Caswell
"Measurement Marketing Instructors have always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in detail. They help us far beyond the videos, which are also helpful!"
Kim Caswell
Kim Caswell(Marketing Manager, FMTC.co)
"[The Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received. Measuremarketing.io is a model for how businesses should operate and I'll continue to be a customer and recommend others!!"
Jennifer Grayeb
Jennifer Grayeb(Nimble.co)

Get “Enhanced Support” when you choose Measurement Marketing Academy Pro (or Teams) Edition…

Join Measurement Marketing Instructors LIVE every week for “Academy Office Hours”

Every Wednesday, 3:30 pm Eastern, you can join the live Q&A session. You’ll be able to share your screen and walk the instructor through your issue.

The team and community are here to help you celebrate your breakthroughs and help you overcome any challenges.

Included with Pro and Team Editions

Get Immediate Answers to Your Questions with the On-Demand Focused Workshops

As an Academy member, you’ll get access to our “Focused Workshop Library” with hundreds of On-Demand video workshops (with new ones added every week).

Think of the Focused Workshop library as your Measurement Marketing “Search Engine” for answers.

Included with Pro and Team Editions

Join the Measurement Marketing Team LIVE Every Week for… Measurement Marketing Academy Office Hours!

(Included in Pro and Team Edition Only)

Every Wednesday, 3:30 pm Eastern, you can join the live Q&A session. You’ll be able to share your screen and walk the instructor through your issue.
Academy Office Hours is one part Group Coaching and one part Mastermind!

Or, you can listen in to learn how other Measurement Marketers are implementing, troubleshooting, and modifying their Measurement Systems.

The team and community are here to help you celebrate your breakthroughs and help you overcome any challenges.

Tap into the MeasurementMarketing.io community for the support you need…

"High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you. "
Deborah Engelmajer
Deborah Engelmajer

Get Immediate Answers to Your Questions with the
On-demand Focused Workshops

(Included in Pro and Team Edition Only)

As an Academy member, you’ll get access to our “Focused Workshop Library” with hundreds of On-Demand video workshops (with new ones added every week).

Think of the Focused Workshop library as the Measurement Marketing “Search Engine” for answers.

Whether you are looking for “Just in time learning, to dive deeper into a topic, technique…

Or maybe you’re looking for an answer to a specific question about one of the tools in your measurement system.

All you need to do is type in your topic or keyword into the library search bar and you’ll see a list of relevant workshops.

Your searchable database for How to's, Deep Dives, Tactics, and Techniques!

Just like W.I.N. Courses, Focused Workshops are updated as technology, techniques, tactics or strategies change…so you are never left behind and always on the cutting edge.

Unlimited access to MeasurementMarketing.io tools, templates, guides, and resources…

“The Toolbox” includes toolkits, templates, guides, and resources designed to help you implement and execute easier and faster.

As an Academy member, in addition to the tools released to the public, you will also get private access to our “Members Only” tool section.

And you’ll get access to new tools before anyone else.

Every tool is tested before being released so you can be sure it is proven and will help you in a real-world situation.

*If you need a tool to be modified just reach out to the team to get the tool modified to your needs.

Connect with the global MeasurementMarketing.io community in the “Winner’s Circle”...

Stay informed as we release Measurement Marketing news and gain access to a super supportive Private Group filled with measurement marketing-focused marketers just like you.

measurement-marketing-winner's-circle
You can ask questions and make connections. Our supportive community will help you tackle even the most complex challenges. Anytime you have a question just jump in the group and fire away.
"[MeasurementMarketing.io's] training is top-notch and the community is a real bonus, full of extremely helpful peeps all willing yo advise and help out."
Sara Jones
Sara Jones(One Eyed Cat Online Marketing)
"[MeasurementMarketing.io's] training is top-notch and the community is a real bonus, full of extremely helpful peeps all willing to advise and help out."
Sara Jones
Sara Jones

Here’s Everything You Get
With Measurement Marketing Academy...

  • Instant access to ALL current W.I.N. Course Packs for Google Analytics, Tag Manager, Dashboards & Reports, and Strategy.
  • Access to Future W.I.N. Courses (w/ special invites to LIVE W.I.N. Courses)​
  • Unlimited Access to “Ask An Instructor” Support System​
  • Private Members-Only “Winner’s Circle” Community
  • On-Demand Focused Workshop Library (Updated every week)
  • Live Weekly Academy Office Hours (Group Coaching)
  • Measurement Marketing Academy "Test Run" 30-Day Guarantee
  • Price Lock Guarantee (Your rates will NEVER go up.)
  • Instant access to ALL current Courses for Google Analytics (Google Analytics 4), Tag Manager, Dashboards & Reports, and Strategy.
  • Access to Future Courses (w/ special invites to LIVE Courses)
  • Unlimited Access to “Ask An Instructor” Support System
  • Private Members-Only “Winner’s Circle” Community​
  • Measurement Marketing Academy "Test Run" 30-Day Guarantee​
  • Price Lock Guarantee (Your rates will NEVER go up.)​

Choose Your Plan

Measurement Marketing Academy Monthly

Monthly Access to the Measurement Marketing Academy (Cancel Anytime)

Only $97/month

  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor Support"
  • Private Member's Only Community
Get Measurement Marketing Academy
(Monthly)

Measurement Marketing Academy Annual

1 Year of Access to the Measurement Marketing Academy

Only $499/yr. (57% OFF)

BEST VALUE

  • Buy 6 Months, Get 6 Months FREE!
  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor" Support
  • Private Member's Only Community
Get Measurement Marketing Academy
(Annual)

Measurement Marketing Academy Monthly

Monthly Access to the Measurement Marketing Academy (Cancel Anytime)

Only $97/month

  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor Support"
  • Private Member's Only Winner's Circle
Get Measurement Marketing Academy
(Monthly)

Measurement Marketing Academy Annual

1 Year of Access to the Measurement Marketing Academy

Only $499 (Save 57%)

BEST VALUE

  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor Support"
  • Private Member's Only Winner's Circle
Get Measurement Marketing Academy
(Annual)

  • Measurement Marketing Academy Monthly

  • Monthly Access to the Measurement Marketing Academy (Cancel Anytime)

    Only $97/month

  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor Support"
  • Private Member's Only Winner's Circle

  • Measurement Marketing Academy Annual

  • 1 Year of Access to the Measurement Marketing Academy

    Only $499 (Save 57%)

  • All Google Analytics Courses
  • All Google Tag Manager Courses
  • All Dashboard & Reporting Courses
  • All Measurement Strategy Courses
  • All New Courses and Course Updates Included
  • Unlimited "Ask An Instructor Support"
  • Private Member's Only Winner's Circle

Includes a 30-Day “Measurement Academy Test Run” + Price Lock Guarantee...

You are protected with a 30-Day “Measurement Marketing Academy Test Run” 100% Money-Back Guarantee.

Dive into the courses and Implement what you learn (if you get stuck you can reach out to your instructor)…

If the Academy doesn’t meet your expectations or needs send us a message and you’ll receive a prompt and courteous refund.

PRICE LOCK GUARANTEE: Your rates are Guaranteed to NEVER go up in price…

The MeasurementMarketing.io team is constantly updating courses, innovating new tools, and making enhancements…

As long as you maintain your membership your rates remain Locked IN.

Frequently Asked Questions

Yes! The Measurement Marketing Academy is perfect for those who are completely new.

The Academy is designed to get you quick wins and momentum in measuring your marketing.

To do that, we strip out all the things that aren’t useful for you and focus on things that get you results quickly.

Google Analytics Courses

Google Analytics Setup​

Avoid overwhelm and confusion by learning how to do proper setup to unlock the story Google Analytics wants to tell you.

Retail Price: $197
Included with Membership

Google Analytics Basics

How to use Google Analytics to know where your users are coming from, their actions, and the results.

Retail Price: $197
Included with Membership

Google Analytics Advanced Customization

Discover how to customize your Google Analytics account to get more insights to improve results

Retail Price: $197
Included with Membership

Google Analytics 4 Basics

Take a tour of the new Google Analytics 4 platform, how to set up a GA4 property, and more!

Retail Price: $197
Included with Membership

Google Tag Manager Courses

Google Tag Manager Basics

Use Google Tag Manager like a Pro! (Even if you're just a beginner). And, Supercharge your analytics system.

Retail Price: $197
Included with Membership

Google Tag Manager Beyond Basics

Go beyond the basics with custom templates, cookies, protecting user's private information and more!

Retail Price: $197
Included with Membership

Google Tag Manager Retargeting Setup

Take your retargeting to the next level with Google Tag Manager. Covers retargeting for top platforms like Facebook and Google.

Retail Price: $197
Included with Membership

Javascript Basics for GTM

Improve your measurement and save time with Javascript for Google Tag Manager.

Retail Price: $197
Included with Membership

Dashboard & Reporting Courses

Google Data Studio Dashboard Basics

Discover how to connect Google Analytics to Google Data Studio and turn it into useful and actionable dashboards with ease.

Retail Price: $197
Included with Membership

Google Data Studio Dashboards Beyond Basics

Get the secrets behind creating highly engaging dashboards. And, the nuances measuring conversions.

Retail Price: $197
Included with Membership

Funnel Tracking

Fix what’s broken and scale what’s working by building your own customized Funnel Tracker with Google Data Studio.

Retail Price: $197
Included with Membership

Traffic Attribution

Discover which traffic sources are worth investing time and money on (and which ones aren’t)

Retail Price: $197
Included with Membership

Measurement Strategy Courses

Your Measurement Journey

Discover how to navigate the Measurement Marketing Journey. From getting out the “cave” to the valley of “visibility” and beyond.

Retail Price: $197
Included with Membership

Your Measurement Plan

Save yourself from headaches by knowing what questions to ask and what actions to take before building your measurement system.

Retail Price: $197
Included with Membership

Forecasting Revenue & Results

Know why forecasting “results” is a complete waste of time and what to instead. Plus, how use “Marketing Forward” to optimize your results!

Retail Price: $197
Included with Membership

Your Optimization Strategy

Discover a 5-Step framework to know exactly how your users are engaging with your site.

Retail Price: $197
Included with Membership

Plus! Unlimited Access to 200+ On-Demand Workshops
(New Workshops Every Week!)

There is NO LIMIT to your “Ask An Instructor” support.

After all…

The more questions you ask, the more you’re going to learn.

When you have question, do why most other students do…

Send videos or screenshots, your current situation.

In return…

You get answers and insights (even videos and screenshots back!) so you can get unstuck and on your way.

Your “Ask An Instructor” support system is WAY BEYOND the “I lost my password….” kind of support.

Whether you have a technical question as to how to set something up, a strategic question as to what to measure, or even just a fresh pair of eyes to go over your work…

“Ask An Instructor” support is like having a consultant, on-call, standing by…. ready to help you move forward.

If you have other questions, send an email to [email protected]