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measurement-marketing-framework

The Measurement Marketing Framework

Most modern digital marketing tools are, if not free, then definitely something that’s at everybody’s disposal. The difference between a successful campaign (or a successful…

Last Updated: August 10, 2021 Read More
strategy-to-measure-traffic-in-google-analytics-measurementmarketing

Strategy to Google Analytics Measurement

We talk a lot about strategy matters because strategy matters. It’s the difference between haphazardly putting together a campaign, and carefully setting your brand up…

Last Updated: August 3, 2021 Read More

What is Google Analytics 4? Should you use it?

Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it’s likely the biggest thing to hit the marketing side…

Last Updated: February 9, 2021 Read More

Google Analytics 4 – What’s The Difference? [Infographic]

Meet Google Analytics 4 (GA4)… GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and…

Last Updated: January 19, 2021 Read More
Tips-to-make-your-website-easier-to-measure

Tips To Make Your Website Easier To Measure

If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy…

Last Updated: October 2, 2020 Read More

Answering “Who Are My Users?” With the Google Analytics Audience Reports

Knowing about your users is more important than ever… In this episode of Workshop Wednesday, Mercer will walk you through Google Analytics – Audience Reports…

Last Updated: July 31, 2020 Read More

Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project

Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly…

Last Updated: January 29, 2020 Read More

The Pillars of Measurement Marketing: Planning

Measurement marketing is a framework that helps marketers make sure the marketing metrics they’re tracking are useful. It’s not about gathering data for the sake…

Last Updated: December 26, 2019 Read More

UTMs: Tracking Your Traffic in Google Analytics

Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a…

Last Updated: December 23, 2019 Read More

My Funnel Doesn’t Work. What Went Wrong?

Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of…

Last Updated: December 19, 2019 Read More
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