The Superstorm of Marketing Challenges

Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with more to come). He talks about about getting leads and sales…

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How To Use UTM's In Google Analytics 4

One of the first measurement questions you'll ask yourself is, “Where are my users coming from?” Don't worry! Google Analytics 4 is made to answer this! But only if you're…

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How to Switch to Google Analytics 4

Measurementmarketing.io's very own Mercer joins Ralph and Kasim on the Perpetual Traffic podcast to discuss the significance of measurement in digital marketing. This episode covers the importance of setting up…

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Using GTM to Set Up GA4

If you haven't been able to get your GA4 account up and running yet that's okay. This short video is going to show you a really simple way to set…

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Turn Basic Data Into Insight And Outcomes

Do you ever wonder how to effectively turn all that data into something that has a positive impact on your marketing?MeasurementMarketing.io's own Chris Mercer appeared on the E-Commerce Secrets To…

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