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    • Products
      • Course Catalog
      • Measurement Marketing Academy
      • Measurement Marketer Certification
    • Services
      • Private Guided Training
      • Hire a Certified Measurement Marketer
      • Dedicated Measurement Management
    • Blog
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    What is Google Analytics 4? Should you use it?

    Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it’s likely the biggest thing to hit the marketing side…

    Last Updated: February 9, 2021 Read More

    Google Analytics 4 – What’s The Difference? [Infographic]

    Meet Google Analytics 4 (GA4)… GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and…

    Last Updated: January 19, 2021 Read More
    Tips-to-make-your-website-easier-to-measure

    Tips To Make Your Website Easier To Measure

    If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy…

    Last Updated: October 2, 2020 Read More

    Answering “Who Are My Users?” With the Google Analytics Audience Reports

    Knowing about your users is more important than ever… In this episode of Workshop Wednesday, Mercer will walk you through Google Analytics – Audience Reports…

    Last Updated: July 31, 2020 Read More

    Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project

    Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly…

    Last Updated: January 29, 2020 Read More

    The Pillars of Measurement Marketing: Planning

    Measurement marketing is a framework that helps marketers make sure the marketing metrics they’re tracking are useful. It’s not about gathering data for the sake…

    Last Updated: December 26, 2019 Read More

    UTMs: Tracking Your Traffic in Google Analytics

    Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a…

    Last Updated: December 23, 2019 Read More

    My Funnel Doesn’t Work. What Went Wrong?

    Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of…

    Last Updated: December 19, 2019 Read More

    How Marketers Can Communicate With Development Teams (Including Scripts)

    Developers and marketers have to work together so that the marketing websites produce the best ROI for the company. Sometimes the two teams feel like…

    Last Updated: December 4, 2019 Read More

    Storytelling in Google Analytics: Know Why You’re Successful

    For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.…

    Last Updated: November 20, 2019 Read More
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