Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly…
The Pillars of Measurement Marketing: Planning
Measurement marketing is a framework that helps marketers make sure the marketing metrics they’re tracking are useful. It’s not about gathering data for the sake…
UTMs: Tracking Your Traffic in Google Analytics
Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a…
My Funnel Doesn’t Work. What Went Wrong?
Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of…
How Marketers Can Communicate With Development Teams (Including Scripts)
Developers and marketers have to work together so that the marketing websites produce the best ROI for the company. Sometimes the two teams feel like…
Storytelling in Google Analytics: Know Why You’re Successful
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.…
Top 5 Mistakes Made When Creating Google Analytics Goals (And How to Fix Them)
Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your…
Storytelling in Google Analytics: Connecting the Dots for Your Clients
“Honestly, I’m not sure we can afford to keep you on as our agency. We do not see the results we’d like from your ad…
Hacking Your Sales Funnel In Google Analytics
You have a funnel, whether you know it or not. The question is, “How do you know your funnel is working?” Where can you go…
Storytelling in Google Analytics: Why Stories Are Necessary
Google Analytics has a story to tell. Do you know how to read it? Let’s say I walk up to you with a pile of…