How Marketers Can Communicate With Development Teams (Including Scripts)
Developers and marketers have to work together so that the marketing websites produce the best ROI for the company. Sometimes the two teams feel like they speak two different languages, and this leads to frustration, and sometimes both sides being at odds with each other. Let’s bridge this gap. We’ll take a look at why […]
Storytelling in Google Analytics: Know Why You're Successful
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers. Marketers tend to live in a world of numbers. But numbers don’t show the whole story. And when you don’t measure everything you can, your numbers could tell you an […]
Top 5 Mistakes Made When Creating Google Analytics Goals (And How to Fix Them)
Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your business is performing. Goals allow you to adjust when needed and celebrate accomplishments. However, there are nuances to creating goals that can lead you down the wrong path. You could […]
Storytelling in Google Analytics: Connecting the Dots for Your Clients
“Honestly, I’m not sure we can afford to keep you on as our agency. We do not see the results we’d like from your ad campaigns.” After winding your jaw up from the floor, a single word pounds between your ears: “Why?” You thought your campaigns were great. You took the time to test and […]
Hacking Your Sales Funnel In Google Analytics
You have a funnel, whether you know it or not. The question is, “How do you know your funnel is working?” Where can you go to see where customers are leaving you and why they’re going? Many landing page builders, like Clickfunnels or LeadPages, show you your numbers per page. You can see the number […]
Recent Posts
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How Marketers Can Communicate With Development Teams (Including Scripts)
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Storytelling in Google Analytics: Know Why You're Successful
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Top 5 Mistakes Made When Creating Google Analytics Goals (And How to Fix Them)
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Storytelling in Google Analytics: Connecting the Dots for Your Clients
-
Hacking Your Sales Funnel In Google Analytics
Copyright 2019 MeasurementMarketing.io
Copyright 2019 MeasurementMarketing.io
