The Measurement Marketing Framework
Most modern digital marketing tools are, if not free, then definitely something that’s at everybody’s disposal. The difference between a successful campaign (or a successful…
Strategy to Google Analytics Measurement
We talk a lot about strategy matters because strategy matters. It’s the difference between haphazardly putting together a campaign, and carefully setting your brand up…
What is Google Analytics 4? Should you use it?
Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it’s likely the biggest thing to hit the marketing side…
Google Analytics 4 – What’s The Difference? [Infographic]
Meet Google Analytics 4 (GA4)… GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and…
Tips To Make Your Website Easier To Measure
If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy…
Answering “Who Are My Users?” With the Google Analytics Audience Reports
Knowing about your users is more important than ever… In this episode of Workshop Wednesday, Mercer will walk you through Google Analytics – Audience Reports…
Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly…
The Pillars of Measurement Marketing: Planning
Measurement marketing is a framework that helps marketers make sure the marketing metrics they’re tracking are useful. It’s not about gathering data for the sake…
UTMs: Tracking Your Traffic in Google Analytics
Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a…
My Funnel Doesn’t Work. What Went Wrong?
Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of…