The Pillars of Measurement Marketing: Planning
Measurement marketing is a framework that helps marketers make sure the marketing metrics they're tracking are useful. It's not about gathering data for the sake of gathering, but doing so with purpose and context. There are five pillars of Measurement Marketing: Planning, Building, Reporting, Forecasting, and Optimizing. We're going to cover all of these pillars […]
UTMs: Tracking Your Traffic in Google Analytics
Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll be able to use the power of UTMs to do exactly that. Before we dive into how to use UTMs to increase your insight into […]
My Funnel Doesn't Work. What Went Wrong?
Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of many online businesses but seem to be finicky and difficult to optimize. You may be tempted to shut it down, lick your wounds, and move on. So how do you […]
How Marketers Can Communicate With Development Teams (Including Scripts)
Developers and marketers have to work together so that the marketing websites produce the best ROI for the company. Sometimes the two teams feel like they speak two different languages, and this leads to frustration, and sometimes both sides being at odds with each other. Let’s bridge this gap. We’ll take a look at why […]
Storytelling in Google Analytics: Know Why You're Successful
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers. Marketers tend to live in a world of numbers. But numbers don’t show the whole story. And when you don’t measure everything you can, your numbers could tell you an […]
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