How to Set Up GA4 Ecommerce for a Shopify Store
If you want to learn how to use GA4 for Shopify, you’ve come to the right place. But before we get into that, we should…
The Most Current Truth – Google Analytics 4 (GA4)
Looker Studio Errors & the New GA4 Quotas Watch this quick video on WHY you see errors and the different options to fix them. What’s…
Using 5 Google Analytics 4 Reports to Improve Your Marketing
Google Analytics 4 has many tools we’ve looked at before that can make marketing your online business a breeze. GA4 gives you several ways to…
Using the “A.C.E.” Method to Measure Your Marketing Results in GA4
Google Analytics 4 is one of the best tools to help you grow your online business and make it a success. GA4 has plenty of…
The Measurement Marketing Framework
Most modern digital marketing tools are, if not free, then definitely something that’s at everybody’s disposal. The difference between a successful campaign (or a successful…
Strategy to Google Analytics Measurement
We talk a lot about strategy matters because strategy matters. It’s the difference between haphazardly putting together a campaign, and carefully setting your brand up…
What is Google Analytics 4? Should you use it?
Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it’s likely the biggest thing to hit the marketing side…
Google Analytics 4 – What’s The Difference? [Infographic]
Meet Google Analytics 4 (GA4)… GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and…
Tips To Make Your Website Easier To Measure
If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy…
Answering “Who Are My Users?” With the Google Analytics Audience Reports
Knowing about your users is more important than ever… In this episode of Workshop Wednesday, Mercer will walk you through Google Analytics – Audience Reports…