Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll be able to use the power of UTMs to do exactly that.
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.
Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your business is performing.
How do you communicate the value you provide to your client? How do you tell the traffic story in a way that demonstrates your contribution to the bottom line? It’s not always a straight path. Let’s begin the journey by highlighting a common mistake.
You have a funnel, whether you know it or not. Google Analytics, when set up correctly, can tell you everything you need to know to optimize your sales funnel.
The definition of “analytics” is “the systematic computational analysis of data or statistics.” So anything named “analytics” has to be complicated and only for computer nerds, right?
Did you miss a lesson? Click the link below to get instant access Lesson #1 Lesson #2 You’ve made it! CONGRATS! This is going to be awesome because this is where you’ll learn how to make more money, achieve more freedom, and create more impact. If you want business...
Did you miss lesson #1? If so, go here now AWESOME! You made it to the next step!! Before we move forward… Let’s remind ourselves of the 5 Pillars in Measurement Marketing. They are… Planning - (What numbers you should track) Building - (How can you track those...