The Pillars of Measurement Marketing: Planning
Measurement marketing is a framework that helps marketers make sure the marketing metrics they're tracking are useful. It's not about gathering data for the sake of gathering, but doing so…
UTMs: Tracking Your Traffic in Google Analytics
Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll…
My Funnel Doesn't Work. What Went Wrong?
Sales funnels can be difficult beasts to tame. They are the lifeblood of many online businesses but seem to be finicky and difficult to optimize.
How Marketers Can Communicate With Development Teams (Including Scripts)
Developers and marketers have to work together so that the marketing websites produce the best ROI for the company.
Storytelling in Google Analytics: Know Why You're Successful
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.
Top 5 Mistakes Made When Creating Google Analytics Goals (And How to Fix Them)
Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your business is performing.
Storytelling in Google Analytics: Connecting the Dots for Your Clients
How do you communicate the value you provide to your client? How do you tell the traffic story in a way that demonstrates your contribution to the bottom line? It’s…
Hacking Your Sales Funnel In Google Analytics
You have a funnel, whether you know it or not. Google Analytics, when set up correctly, can tell you everything you need to know to optimize your sales funnel.
Storytelling in Google Analytics: Why Stories Are Necessary
Google Analytics has a story to tell. Do you know how to read it?
How Does Google Analytics Work? (Easy Guide for Beginners!)
The definition of “analytics” is “the systematic computational analysis of data or statistics.” So anything named “analytics” has to be complicated and only for computer nerds, right?
Understanding Google Analytics Users (Primer for 2019)
Google Analytics can help you find out who’s visiting your site and whether they make an impact on your bottom line.
Part 3: Winning The Measurement Marketing Game – How To Optimize Your Business With Confidence
Did you miss a lesson? Click the link below to get instant access Lesson #1 Lesson #2 You’ve made it! CONGRATS! This is going to be awesome because this is…