If you've ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…
In this Strategy Session workshop, you'll get a few of our favorite tips to make sure your website is easier to measure.
Not only will you get tips on how to make your website easier to measure, but you'll also get a behind the scenes look at each tip with our live website.
Here are the 3 Tips by timestamp…
[1:50] Tip #1: URL structure. Make your website easier to navigate for measurement purposes.
[10:18] Tip #2: “ref” tags. See how users are engaging with your website, so you know if your pages are doing their job. (and find hidden opportunities on your website)
[24:23] Tip #3: Think Measurement First with 3rd Party Tools. How to use Google Tag Manager to keep your measurement seamless when using 3rd Party Tools and Platforms.
As you can see, it only takes a few small tweaks to make your website more measurement friendly.
Don't try to implement all the tips at once, pick one tip to implement and see what happens.
For example if changing your URL structure seems like a pain, start with Tip #2, implementing “ref” tags.
The key is to get practice implementing the measurement techniques until they become second nature.
If you ever want to dive deeper into measurement marketing feel free to check out Measurement Marketing Academy.
Hope you enjoyed the workshop!
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