Google Analytics 4 – What’s The Difference? [Infographic]

Last Updated: January 19, 2021

Meet Google Analytics 4 (GA4)…

GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.

Over the last few months, there has been a ton of buzz around how GA4 will impact businesses and marketers…

According to Google, the new platform is privacy-centric by design. And, leverages machine learning at its core to give you the ability to see more of your customer's journey (across platforms and devices).

Take a look at the infographic below to see the new features and benefits of GA4.

(Note: Want a look inside GA4? Watch this video -> “Getting Started with Google Analytics 4”)


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