Are your users going through your site, but aren’t taking meaningful action?
Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
If so, it’s time to do A/B testing (or split testing).
You may want to test different versions of your landing pages to see what copy, colors, or layout will drive people to convert.
And you definitely want to know when you’ve got a solid win or when it’s time to move on.
Thing is, finding your “perfect mix” requires experimentation and careful measurement to track what works and what doesn’t, which can be downright confusing if you try to figure it out on your own.
You have a step-by-step framework to follow, which makes running split tests and measuring results easier than ever.
This is what this W.I.N. Course is all about.