Get Exactly What You Need to Unlock the Power of
Google Analytics 4, Google Tag Manager, Dashboards, and Measurement Strategy
The Complete Measurement Training and Support System for Marketers…
The Most Complete Measurement Training and Support System For Marketers...
Get Exactly What You Need to Unlock the Power of Measurement Strategy, Google Analytics, Google Tag Manager, and Dashboards to Know What's Working and What's Not in Your Marketing!
If You...
Feel like you're relying on marketing "intuition" to grow your company.
Are Frustrated because your dashboard doesn't give you the complete picture of where conversions are coming from, so you can't make strategic decisions about your marketing efforts.
Have reports and dashboard that do not reveal clearly what's moving the needle, what's underperforming, and where to fill the gaps.
Can't tell a clear story with your data, and you need to waste less money.
Can't see the accurate ROI from your different marketing channels.
Have results, but you have no idea how you got those results.
Have a business making money, but you don't have a finger on where your funnels are leaking the most.
If You...
Are having a hard time figuring out what's working and what's not in your marketing
Feel overwhelmed with your current reports (every set of numbers are like algebra equations).
Can't see (or explain) how your marketing is actually moving the needle.
Don't want to spend more money on another analytics tool (or courses that go out of date)
Unable to make sense of what your current data is telling you
Feel like you're setting money "on fire" because you don't know your metrics and conversions
How Measuring Your Marketing Actually Works...
Measurement Marketing is a Strategic approach to streamlining your measurement system without missing critical components like:
Having a solid plan in place before you start messing with tools
Knowing what actions you will take before you set up your measurement tools or optimize a marketing campaign
Knowing how to articulate the story your measurement system is giving you, your team, and stakeholders
Working with confidence because you have the system, skills, and ability to predict results (without wasting precious time “Analyzing”)
Knowing how, when, and what to optimize in your campaigns with the highest level of efficiency
The Measurement Marketing Framework is the KEY to an effective Measurement Strategy!
The Measurement Marketing Framework ensures you have the right pieces to the puzzle...
The Measurement Marketing Framework is the key to producing repeatable & predictable RESULTS.
The Measurement Marketing Framework ensures you have the right pieces to the puzzle...
The Measurement Marketing Framework Helps You...
- What two types of questions to ask, and what information do you need to collect to answer the questions
- How to tie traffic to the only three results that matter when measuring prospects throughout the customer journey
- How to build a measurement system that creates reports that tell a clear story
- How to leverage analytics tools to Listen to the market across marketing channels responsible for converting strangers into customers.
- How to "predict" with confidence the results of marketing campaigns and revenue generated for the business
- How to prove the Return on Investment of marketing activities
Join the Measurement Marketing Academy is how you put the Measurement Framework to work for your and your business!
The Measurement Marketing Framework Helps You to Understand...
- What two types of questions to ask, and what information do you need to collect to answer the questions
- How to tie traffic to the only three results that matter when measuring prospects throughout the customer journey
- How to build a measurement system that creates reports that tell a clear story
- How to leverage analytics tools to Listen to the market across marketing channels responsible for converting strangers into customers.
- How to "predict" with confidence the results of marketing campaigns and revenue generated for the business
- How to prove the Return on Investment of marketing activities
But the fact is, Measurement can be complicated and lead to
frustration, overwhelm, and confusion.
Introducing the...
Measurement Marketing Academy
Inside the Academy you'll get:
- A full suite of courses to short-cut your learning curve with Measurement Strategy, Google Analytics, Tag Manager, and Dashboards
- Mentorship from Measurement Marketing Instructors
- Tools, Workshops, community and more!
The Measurement Marketing Academy gives you the training, tools, and high-touch mentorship you need to get measurement done…
Whether you're just starting from scratch…
Need help fixing your measurement set up…
Or, you're looking to level up your skills…
The Measurement Marketing Academy and Instructors have you covered!
What you can do with what you'll discover in the Academy...
- Quickly know which of your marketing tactics, channels and funnels are working
- Create actionable dashboards to easily see what's moving the needle in your business
- Get full visibility of how prospects are moving through your funnels and journeys
- Stay up-to-date with the latest measurement strategies, tactics, and tools
- Know that every cent you spend on marketing is accounted for, so you can maximize ROI
- Simplify your tracking across marketing platforms and domains
- Know where your prospects and customers are coming from, so you can focus your marketing efforts (and money)
- Leverage the expertise of the Measurement Marketing team to achieve your measurement goals
Introducing the...
Measurement Marketing Academy
You don't have the time or patience to get bogged down with the
complications that come with being “Data-Driven”…
The Measurement Marketing Academy is designed to give you the training and high-touch support you need to get work done.
All you have to do is log in, choose the training you need, and get started. Or you can get in touch with a MeasurementMarketing.io Instructor to explain what you want to accomplish and get the precise direction you're looking for.
From planning, setting up a tool, designing a report, building a dashboard, optimizing a funnel, or getting prepped for a report meeting with your C.E.O. (or client)… you're covered!
"I've built two multi-million dollar businesses on the back of what [MesurementMarketing.io] taught me."
Kasim Aslam 
"After my team was trained by MeasurementMarket.io, I'm finally able to understand where my conversions are coming from."
Pat Flynn 
"The training keeps my attention by balancing the 'what' and 'why' in each lesson, consciously selling value in each bit of information."
Bill Braun 
"I've built two multi-million dollar business of the back of what Mercer taught me. I have the #1 Google Ads agency in my industry, and I have [MeasurementMarketing.io] to thank for 51% of my success!"
Kasim Aslam
"After my team was trained by MeasurementMarketing.io, I've finally been able to understand where my conversions are coming from. And make much better decisions about what to keep and what to remove in my marketing."
Pat Flynn
"It's not just what you teach - it's how you teach it. Mercer is a skilled presenter that keeps my attention by balancing the "what" and the "why" in each lesson, and consciously selling the value in knowing each bit of information he teaches."
Bill Braun
Get Access to ALL Measurement Marketing Courses...
Stay on the Cutting Edge and Ahead of Your Competition with a Measurement Strategy
What you'll discover in the Measurement Strategy courses:
- How to leverage the Measurement Marketing Framework for an effective measurement strategy
- Conduct "Deep Dive audits" to create a proper measurement plan
- The exact steps to take before you start working on your tools like Google Analytics, Tag Manager, and Data Studio
- The Measurement Marketing Optimization Strategy to get more results from your ads, pages and funnels
The "Roadmap" to Unlocking the Full Potential of Google Analytics
What you'll discover in the Google Analytics courses:
- How to set up a clean and reliable Google Analytics account (UA & GA4 included)
- Tie your traffic to results so you know your users and their actions
- Leverage Ecommerce reports to keep revenue on track
- Customize Google Analytics accounts to show the exact information you need (and block out the junk)
Supercharge Your Measurement and Marketing Results
with Google Tag Manager
What you'll discover in the Google Tag Manager courses:
- How to use Tag Manager to measure your prospects/customers behaviors on your sites
- Go beyond the basics with custom features, templates, and 3rd party tools
- How to free yourself (and clients) from the limits of traditional retargeting
- Take your Tag Manager skills to the next level with JavaScript and Regex
Create Dashboards & Reports to Guide You Towards
Actionable Insights and Fast Action
What you'll discover in the Dashboards & Reports courses:
- Plan and build Actionable dashboards that give you answers, instead of information
- Turn your dashboards and reports into engaging, easy to understand, and useful tools for your entire team
- Make quick decisions because your dashboards are designed to tell you exactly what's working and what's not
- Know how to spot when "Good Numbers Go Bad" and how to know if you can trust the numbers you see
IMPORTANT NOTE: Every 4-6 Weeks the team releases updates to current courses or NEW courses members can attend Live! (There is NO additional cost for attending new W.I.N. Courses)
"I think Measurement Marketing Academy is the 'Missing Link" for every marketer. Now, I have a tool and make decisions based on data, not gut."
Melanie Summer 
"I learned a lot from the courses and the training was so simple. Definitely worth the time and money!"
Victoria Berman 
"MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their analytics, tag manager, and more."
Julian England 
"I think Measurement Marketing Academy is the missing link for every marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link."
Melanie Summer 
"I learned a lot from the Courses and the training was so simple. Definitely worth the time and money!"
Victoria Berman
"MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users."
Julian England
1-on-1 Mentorship from Measurement Marketing Instructors...
Unlimited Access to Measurement Marketing Instructors To Help You Get Unstuck and Implementing Fast...
It’s common when learning new skills or building a new system to need a helping hand.
With “Ask An Instructor” Support…Your Measurement Marketing Instructor will be there to act as your measurement mentors.
This is not your normal “support” where you “submit a ticket” to ask questions…
In fact, the team encourages you to send screenshots and/or videos to explain your exact situation so you get the answers you need.
If you have questions like:
- “What course should I start with first?”
- “Can you help me with my cross-domain tracking?”
- “I can't figure out where my leads and sales are coming from, can you help me?”
No problem! The “Ask an Instructor” Support System is just like having a Measurement Marketing consultant at your disposal. And, you’ll get answers in hours not days.
Instructors will also do complimentary reviews on your account setups and provide custom curriculums for your specific needs.
"The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. No BS, just useful, practical info."
Deborah Engelmajer 
"[Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received."
Jennifer Grayeb 
"Measurement Marketing Instructors have always been quick to respond when I have questions... They help us far beyond the videos, which are also helpful."
Kim Caswell 
Connect with the Community inside the "Winner's Circle"...
Stay informed as we release Measurement Marketing news and gain access to a super supportive Private Group filled with measurement-focused marketers just like you.
Ask questions and make connections!
Our supportive community will help you tackle even the most complex challenges.
Anytime you have a question just jump in the group and fire away.
Connect with the global MeasurementMarketing.io community in the “Winner’s Circle”...
Stay informed as we release Measurement Marketing news and gain access to a super supportive Private Group filled with measurement-focused marketers just like you.
Ask questions and make connections!
Our supportive community will help you tackle even the most complex challenges.
Anytime you have a question just jump in the group and fire away.
Stay informed as we release Measurement Marketing news and gain access to a super supportive Private Group filled with measurement marketing-focused marketers just like you.
You can ask questions and make connections. Our supportive community will help you tackle even the most complex challenges. Anytime you have a question just jump in the group and fire away.
"[MeasurementMarketing.io's] training is top-notch and the community is a real bonus, full of extremely helpful peeps all willing to advise and help out."
Sara Jones 
What's Inside the W.I.N. Courses...
Get the Training You Need to Take Action FAST!
Get Access to ALL current and future courses. You can even join new courses Live so you can get your questions answered…
- Master measurement with a “Strategy First” approach with the Measurement Strategy courses
- Set up a reliable Google Analytics 4 account (and customize it for your needs)
- Turn your reports into “Funnel Storytellers” with Google Data Studio
- Measure valuable behaviors throughout your customer journey with Google Tag Manager
- And much more!
Personalized Support to Help You Get To the Finish Line…
Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.
- Get a fresh pair of eyes to help you plan, build, and launch your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your system
- And, much, MUCH MORE!
See How "Ask An Instructor" Support Works...
Peek inside the "On-Demand Workshops"...
Stay Up-to-Date and On The Cutting Edge…
Just type your phrase or keyword in the search bar and get immediate answers to your questions!
The On-Demand Workshop library also works as your Measurement Marketing “Search Engine”!
New Workshops added EVERY WEEK:
- “Strategy Sessions”…for Marketing Strategist
- “Getting Started”…The basics for Beginners
- “Beyond Basics”…for advanced techniques and strategies
- “Updates and Releases”…What's new and upcoming
Connect with the Global MeasurementMarketing.io Community…
Share strategies, tactics, and celebrate wins with like-minded Measurement Marketers from around the globe.
Jump into the community when you want to:
- Share ideas on what's working and what's not
- Get feedback on your measurement system
- Get advice on industry best practices
Check out the "Winner's Circle" Community...
Get the Training You Need to Take Action FAST!
Get Access to ALL current and future courses. You can even join new courses Live so you can get your questions answered...
-
Master measurement with a "Strategy First" approach with the Measurement Strategy courses
-
Set up a reliable Google Analytics 4 account (and customize it for your needs)
-
Turn your reports into "Funnel Storytellers" with Google Data Studio
-
Measure valuable behaviors throughout your customer journey with Google Tag Manager
- And much more!
Personalized Support to Help You Get To the Finish Line...
Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.- Get a fresh pair of eyes to help you plan, build, and launch your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your system
- And, much, MUCH MORE!
Stay Up-to-Date and On The Cutting Edge...
Just type your phrase or keyword in the search bar and get immediate answers to your questions!
The On-Demand Workshop library also works as your Measurement Marketing "Search Engine"!
New Workshops added EVERY WEEK:
- "Strategy Sessions"...for Marketing Strategist
- "Getting Started"...The basics for Beginners
- "Beyond Basics"...for advanced techniques and strategies
- "Updates and Releases"...What's new and upcoming
▶️ Click HERE to peek inside the "On-Demand Workshops"
Value: $3,995.00 Included in Membership
Connect with the Global MeasurementMarketing.io Community...
Share strategies, tactics, and celebrate wins with like-minded Measurement Marketers from around the globe.
Jump into the community when you want to:
- Share ideas on what's working and what's not
- Get feedback on your measurement system
- Get advice on industry best practices
Inside the Winner's Circle, you'll also find experts on SEO, Traffic, Funnel Building, Copywriting, and MORE!
▶️ Click HERE to check out the "Winner's Circle" Community
Value: $997.00 Included in Membership
Get Guidance Every Step of Your Measurement Marketing Journey with "Ask An Instructor Support"
Your Measurement Marketing instructors will be there to guide you and make sure you get to the finish line!
It's like having a virtual measurement consultant on call, where you can get personalized answers in hours instead of days.
- Get a fresh pair of eyes to help optimize your measurement system
- Send videos or screenshots to explain your challenges
- Get complimentary reviews on your measurement system set up and Much More!
Stay Up-to-Date on the Latest Strategies, Tactics, and Techniques with On-Demand Workshops
The On-Demand Workshop library also works as the Measurement Marketing “Search Engine”! Just type your phrase or keyword in the search bar and get immediate answers to your questions!
NEW Workshops EVERY WEEK on topics like:
- Strategy Sessions...for Marketing Strategists
- Getting Started...The Basics for Beginners
- Beyond Basics...for advanced techniques and strategies
- Updates and Releases...What's new and upcoming
Stay Up-to-Date on the Latest Strategies, Tactics, and Techniques with On-Demand Workshops
($4995.00 VALUE)
NEW Workshops EVERY WEEK, including topics like:
- Strategy Sessions...for Marketing and Measurement Strategist
- Getting Started...If you're brand new these are for you!
- Beyond Basics...packed with advanced techniques and strategies
- Updates and Releases...Stay up to date on what's new and upcoming
The On-Demand Workshop library also works as the Measurement Marketing “Search Engine”! Just type your phrase or keyword in the search bar and get immediate answers to your questions!
Become Part of a Global Community! There When Your Need Help and Celebrate Your Wins...
($997.00 VALUE)
Become Part of a Global Community! There When Your Need Help and Celebrate Your Wins...
Share strategies, tactics, and celebrate with like-minded Measurement Marketers from around the globe — Inside the Winner's Circle!
Jump into a discussion when you want to share ideas on what's working or what's not, plan out your measurement, get feedback on build or get some advice on why your funnel seems broken…
Inside the community, you'll also find experts on SEO, Traffic, Funnels, Copywriting, and MORE!
THE ACADEMY IS YOUR "JUST-IN-TIME" MEASUREMENT LEARNING PLATFORM...THAT GROWS WITH YOU!
Frequently Asked Questions
Yes! The Measurement Marketing Academy is perfect for those who are completely new.
The Academy is designed to get you quick wins and momentum in measuring your marketing.
To do that, we strip out all the things that aren’t useful for you and focus on things that get you results quickly.
There is NO LIMIT to your “Ask An Instructor” support.
After all…
The more questions you ask, the more you’re going to learn.
When you have question, do what most other students do…
Send videos or screenshots of your current situation.
In return…
You get answers and insights (even videos and screenshots back!) so you can get unstuck and on your way.
Your “Ask An Instructor” support system is WAY BEYOND the “I lost my password….” kind of support.
Whether you have a technical question as to how to set something up, a strategic question as to what to measure, or even just a fresh pair of eyes to go over your work…
“Ask An Instructor” support is like having a consultant, on-call, standing by…. ready to help you move forward.
The Measurement Marketing Academy does include training on tools including: Google Analytics 4, Google Tag Manager, Google Data Studio, and More!
The Academy content is updated (constantly updated!) and is entirely dedicated to helping marketers improve their results through measurement. (So the content is focused and delivers tactics… But more importantly delivers the STRATEGY.)
When you have the “thinking” part correct, the “doing” part is much easier. 🙂
Which is why the “Ask An Instructor” support is included (because it's really nice to be able to get a fresh pair of eyes on things and work with someone who “gets you” and can help make sure you have both the strategy and tactics down).
Measurement Strategy Courses
W.I.N. Your Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Lesson 1: The Foundations
Topics:
- An Introduction…
- Step 1: Plan
- Step 2: Build
- Step 3: Launch
- The Three Stages
- RECAP – Lesson 1: The Foundations
Lesson 2: The Cave
Lesson 2 – Topics:
- The Cave Plan
- The Cave Build
- The Cave Launch
- RECAP – Lesson 2: The Cave
Lesson 3: The Valley
Lesson 3 – Topics:
- The Valley Plan
- The Valley Build
- The Valley Launch
- RECAP – Lesson 3: The Valley
Retail Price: $197
Included with Membership
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Save yourself from headaches by knowing what questions to ask and what actions to take before building your measurement system.
Retail Price: $197
Included with Membership
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Discover a 5-Step framework to know exactly how your users are engaging with your site.
Retail Price: $197
Included with Membership
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Know what part of your funnel should be optimized first and which test is worth doing (and which is not) with Google Optimize
Retail Price: $197
Included with Membership
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Retail Price: $197
Included with Membership
W.I.N. Search Console
W.I.N. Google Search Console
Discover how to measure and improve site's presence in Google Search results using Search Console
Retail Price: $197
Included with Membership
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
Retail Price: $197
Included with Membership
Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Retail Price: $197
Included with Membership
Google Analytics Courses
W.I.N. Google Analytics Setup
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.!
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Basics
Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action.
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Beyond Basics
Discover how to customize your Google Analytics account to get more insights to improve results
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Ecommerce
It’s hard to know what traffic sources are selling and which ones aren’t if you don’t have any visibility into your actual sales!
Retail Price: $197
Included with Membership
W.I.N. Google Analytics 4 Basics
Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Retail Price: $197
Included with Membership
Google Tag Manager Courses
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketing Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Retail Price: $197
Included with Membership
W.I.N. Javascript Basics for GTM
Ready to add the basics of JavaScript to your measurement toolbelt? Get ready to manage your data layers, set cookies, and more!
Retail Price: $197
Included with Membership
W.I.N. Google Tag Manager Server-Side
W.I.N. Google Tag Manager Server Side will take you step-by-step from set-up to implementation. Plus, get a glimpse of what GTM Server Side has in store for the future.
Retail Price: $197
Included with Membership
Dashboard & Reporting Courses
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Retail Price: $197
Included with Membership
W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboard Basics
Google Data Studio Dashboard Basics
Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers? (Not just information?) Look no further than Google Data Studio!
Retail Price: $197
Included with Membership
W.I.N. Google Data Studio Dashboards Beyond Basics
Discover How Marketers Can Build Useful And Insightful Dashboards
Retail Price: $197
Included with Membership
W.I.N. Know Your Numbers
Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions? You’re in the right place…
Retail Price: $197
Included with Membership
W.I.N. Traffic Attribution
Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this W.I.N. you’ll discover exactly how to do just that.
Retail Price: $197
Included with Membership
W.I.N. Cost Per Acquisition
There are lots of numbers to measure when you’re running paid traffic.
Retail Price: $197
Included with Membership
W.I.N. Retention, Churn, Stick & Cohorts
Recurring billing is great for revenue, but when it comes to measuring things like retention, churn, and stick rate you’ll need to level up your skills.
Retail Price: $197
Included with Membership
No, your membership does not automatically renew.
30 days prior to your membership expiration date, you'll get notifications with instructions on how to renew your current membership.
Or, you can choose another membership option.
If you have any other questions, send an email to [email protected]
Frequently Asked Questions
Yes! The Measurement Marketing Academy is perfect for those who are completely new.
The Academy is designed to get you quick wins and momentum in measuring your marketing.
To do that, we strip out all the things that aren’t useful for you and focus on things that get you results quickly.
There is NO LIMIT to your “Ask An Instructor” support.
After all…
The more questions you ask, the more you’re going to learn.
When you have question, do what most other students do…
Send videos or screenshots of your current situation.
In return…
You get answers and insights (even videos and screenshots back!) so you can get unstuck and on your way.
Your “Ask An Instructor” support system is WAY BEYOND the “I lost my password….” kind of support.
Whether you have a technical question as to how to set something up, a strategic question as to what to measure, or even just a fresh pair of eyes to go over your work…
“Ask An Instructor” support is like having a consultant, on-call, standing by…. ready to help you move forward.
The Measurement Marketing Academy does include training on tools including: Google Analytics 4, Google Tag Manager, Google Data Studio, and More!
The Academy content is updated (constantly updated!) and is entirely dedicated to helping marketers improve their results through measurement. (So the content is focused and delivers tactics… But more importantly delivers the STRATEGY.)
When you have the “thinking” part correct, the “doing” part is much easier. 🙂
Which is why the “Ask An Instructor” support is included (because it's really nice to be able to get a fresh pair of eyes on things and work with someone who “gets you” and can help make sure you have both the strategy and tactics down).
Measurement Strategy Courses
W.I.N. Your Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Lesson 1: The Foundations
Topics:
- An Introduction…
- Step 1: Plan
- Step 2: Build
- Step 3: Launch
- The Three Stages
- RECAP – Lesson 1: The Foundations
Lesson 2: The Cave
Lesson 2 – Topics:
- The Cave Plan
- The Cave Build
- The Cave Launch
- RECAP – Lesson 2: The Cave
Lesson 3: The Valley
Lesson 3 – Topics:
- The Valley Plan
- The Valley Build
- The Valley Launch
- RECAP – Lesson 3: The Valley
Retail Price: $197
Included with Membership
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Save yourself from headaches by knowing what questions to ask and what actions to take before building your measurement system.
Retail Price: $197
Included with Membership
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Discover a 5-Step framework to know exactly how your users are engaging with your site.
Retail Price: $197
Included with Membership
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Know what part of your funnel should be optimized first and which test is worth doing (and which is not) with Google Optimize
Retail Price: $197
Included with Membership
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Retail Price: $197
Included with Membership
W.I.N. Search Console
W.I.N. Google Search Console
Discover how to measure and improve site's presence in Google Search results using Search Console
Retail Price: $197
Included with Membership
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
Retail Price: $197
Included with Membership
Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Retail Price: $197
Included with Membership
Google Analytics Courses
W.I.N. Google Analytics Setup
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.!
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Basics
Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action.
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Beyond Basics
Discover how to customize your Google Analytics account to get more insights to improve results
Retail Price: $197
Included with Membership
W.I.N. Google Analytics Ecommerce
It’s hard to know what traffic sources are selling and which ones aren’t if you don’t have any visibility into your actual sales!
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W.I.N. Google Analytics 4 Basics
Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Retail Price: $197
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Google Tag Manager Courses
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketing Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Retail Price: $197
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W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Retail Price: $197
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W.I.N. Google Tag Manager Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Retail Price: $197
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W.I.N. Javascript Basics for GTM
Ready to add the basics of JavaScript to your measurement toolbelt? Get ready to manage your data layers, set cookies, and more!
Retail Price: $197
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W.I.N. Google Tag Manager Server-Side
W.I.N. Google Tag Manager Server Side will take you step-by-step from set-up to implementation. Plus, get a glimpse of what GTM Server Side has in store for the future.
Retail Price: $197
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Dashboard & Reporting Courses
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Retail Price: $197
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W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Retail Price: $197
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W.I.N. Google Data Studio Dashboard Basics
Google Data Studio Dashboard Basics
Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers? (Not just information?) Look no further than Google Data Studio!
Retail Price: $197
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W.I.N. Google Data Studio Dashboards Beyond Basics
Discover How Marketers Can Build Useful And Insightful Dashboards
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W.I.N. Know Your Numbers
Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions? You’re in the right place…
Retail Price: $197
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W.I.N. Traffic Attribution
Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this W.I.N. you’ll discover exactly how to do just that.
Retail Price: $197
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W.I.N. Cost Per Acquisition
There are lots of numbers to measure when you’re running paid traffic.
Retail Price: $197
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W.I.N. Retention, Churn, Stick & Cohorts
Recurring billing is great for revenue, but when it comes to measuring things like retention, churn, and stick rate you’ll need to level up your skills.
Retail Price: $197
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"High-quality training that cuts straight to what matters most: making data whisper to you so you can make decisions more efficiently and without the guesswork. The team is incredibly friendly, patient and genuinely interested in helping you and seeing you succeed. Their support is stellar. No BS, just useful, practical info. If you need to make data work for you or your clients, this is for you. "
Deborah Engelmajer 
"[The Instructors] have been SO incredibly helpful and have seriously gone above and beyond. I am WOWed by the amount of support I've received. Measuremarketing.io is a model for how businesses should operate and I'll continue to be a customer and recommend others!!"
Jennifer Grayeb 
"Measurement Marketing Instructors have always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in detail. They help us far beyond the videos, which are also helpful!"
Kim Caswell 
"You are not learning data and numbers alone, the Measurement Marketing team is truly your partner. When data gets too confusing, the team is there to help make sense of the numbers, set up, etc."
Kelsey Hunt 
"I am so very thankful for the team regarding the [Measurement Marketing Academy]. I highly recommend Measurement Marketing to every business owner (no matter the size of the company), agency, and freelancers."
Jessica Grimes 
"GA, GTM, and Data Studio are no longer the black boxes they once were. In the span of a month, I've gone from a limited understanding of all three to having the confidence to complete a full analytics audit for my company."
Chris Roberts 
"You are not learning data and numbers alone, the Measurement Marketing team is truly your partner. When data gets too confusing, the team (including Mercer) is there to help make sense of the numbers, set up, etc. Do yourself a favor and sign up. W.I.N. is a roadmap to make your own work better and more efficient. W.I.N has given me confidence in my data and results."
Kelsey Hunt
"I am so very thankful for [MeasurementMarketing.io] team regarding the Measurement Marketing Content. Mercer has created an online learning environment over various topics that are usually pretty mundane and turned it into a captivating and engaging opportunity. All of the course content is easy to follow, but the added bonus is the Ask The Instructors. I've taken full advantage of asking questions and received well thought out responses. I highly recommend Measurement Marketing to every business owner (no matter the size of the company), agency, freelancers and more."
Jessica Grimes
"The W.I.N courses have been invaluable. GA, GTM, and Data Studio are no longer the black boxes they once were. In the span of a month, I've gone from a limited understanding of all three to having the confidence to complete a full analytics audit for my company...
The thing that you do better than others is you explain things in a clear, systematic way. All of the W.I.N courses are organized well, so it's easy to jump in to each one to get the information I need. I really like that you also provide a lot of information about analytics strategy, because this is the piece that has eluded me in the past. I always knew that the data in GA was useful, but could not find a way to make the reports yield actionable information (learning about ACE Goals was a game-changer). Finally, I'm incredibly impressed that you're able to stay on top of all the changes and keep the W.I.N. courses updated. I've taken many other online courses that were clearly out of date, but your material is always up-to-date which helps immensely when I am trying to follow along in my own analytics environment."
Chris Roberts
HERE'S THE BOTTOM LINE: Measurement Marketing Is How You "Listen" to Your Prospects & Keep the Conversation Moving Towards More Sales
IF DIGITAL MARKETING IS A MAJOR LEVER IN YOUR BUSINESS FOR GROWING REVENUE…Measurement Marketing will help you move the needle…Guaranteed!
What is it worth to your business to have…
- A clear plan with clear steps towards what you're trying to achieve. And predetermined actions ready to go.
- Your analytics tools feed dashboards that give you answers that lead to action instead of frustration
- Clear reports that tell the exact story of how your marketing predictably turns strangers into profitable customers
- Accountability for every dollar you spend on marketing tasked with producing an ROI
- An optimization process that eliminates guessing, so you can get repeatable and predictable results
A clear plan with clear steps towards what you're trying to achieve. And predetermined actions ready to go.
Leveraging your analytics tools to give you answers instead of frustration
Clear reports that tell the exact story of how you turn strangers into customers
Accountability for every marketing asset tasked with producing an ROI
An optimization system that eliminates guessing and gets predictable results
BRANDS WHO TRUST MEASUREMENTMARKETING.IO FOR MEASUREMENT TRAINING
