Good question! You’re going to learn…
Lesson 1: Questions You'll Ask
You'll start this W.I.N. with the foundations, including an introduction to basic terms, and the questions you should be asking BEFORE you start.
Lesson 2: Information You'll Need
With questions in hand, you'll need to start figuring out exactly what information you'll need to answer them.
Lesson 3: The Curious Case for Cohorts
In this lesson you'll get an understanding of what cohort reports are, and what answers they'll give you.
Lesson 4: Retention vs Churn
You've got the basics down. Now it's time to build a report that shows you your retention and churn rates.
Lesson 5: Things Get Sticky
Retention and churn are great… but what about just knowing how many months your customers will “stick” with you? You'll know after this lesson.
Lesson 6: Actions You'll Take
With a fully functional cohort report ready, it's time to dive in and figure out what actions you can now take based on the answers you get.