W.I.N. Retention, Churn, Stick and Cohorts

Know How Much Your Customers Are Worth Worth

Reserve Your Spot Now And Discover:

If you have any sort of recurring billing like a membership site, a SaaS company, or a product that you ship over and over again, this is perfect for you.

Retention, churn, and stick rates are the three important numbers you want to measure when you have a recurring billing.

For example…

Going through W.I.N. Courses alleviate all the frustrations of learning how to know your numbers and measure your marketing. It’s step-by-step, easy to learn, and make it easier to implement. Not to mention their support because it’s topnotch! You’ll never go wrong with W.I.N. Courses
Omari Broussard
10x Strategies Consulting

Knowing How Much A Customer Is Worth Helps You Maximize Profit And Minimize Waste

When you know how much a customer is worth, you can easily plan out how to spend your company’s resources like ad spend to avoid wasting opportunity.

Some people might pass on it because they’re not making any profit.

Which means they’re worth $1000 for your business…

Knowing your retention, churn, and stick rates shows you how much a customer is really worth, thus, helping you make better decisions.

You Need To Learn How To Use A New Type Of Report

When measuring your retention, churn, and stick rates, you need to use how to use a new type of report called “cohort report.”

Cohort reporting is not an easy thing to figure out.

It could be a bit overwhelming and confusing if you don’t know what you’re doing.

That’s why…

Introducing:
W.I.N. Retention, Churn, Stick, And Cohorts

W.I.N. stands for “What I Need…” and every W.I.N. course is designed to give you everything you need to learn a specific area of measurement marketing.

In this case… measuring retention, churn, and stick rates using cohort reports.

Here’s A Fraction Of What You Get Inside W.I.N. Retention, Churn, Stick, And Cohorts

That’s what this W.I.N. Course is all about.

PLUS… You Also Get Unlimited Access To “Ask An Instructor” Support System

Most online training programs just give you information but you know information alone is not enough.

You need…

That’s why with W.I.N. Retention, Churn, Stick, And Cohorts… you also get the “Ask An Instructor” support system.

That means you've got a:

Inside the “Ask An Instructor” support system…

You can send over your screenshots, videos and questions about your situation.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Funnel Tracking student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

You’re Also Protected With Our 30-Day Money Back Guarantee!

Start using W.I.N. Funnel Tracking… and get access to EVERYTHING.
On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

Learn How Much Your Customers Are Worth

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Retention, Churn, Stick, And Cohorts

Get W.I.N. Retention,
Churn, Stick, And Cohorts

Lifetime Access for

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N. Retention,
Churn, Stick, And Cohorts

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
  • No Contracts. No Commitments.
Get W.I.N. Monthly Pass

What’s Covered In This W.I.N.?

Lesson 1: Questions You'll Ask

You'll start this W.I.N. with the foundations, including an introduction to basic terms, and the questions you should be asking BEFORE you start.

Lesson 2: Information You'll Need

With questions in hand, you'll need to start figuring out exactly what information you'll need to answer them.

Lesson 3: The Curious Case for Cohorts

In this lesson you'll get an understanding of what cohort reports are, and what answers they'll give you.

Lesson 4: Retention vs Churn

You've got the basics down. Now it's time to build a report that shows you your retention and churn rates.

Lesson 5: Things Get Sticky

Retention and churn are great… but what about just knowing how many months your customers will “stick” with you? You'll know after this lesson.

Lesson 6: Actions You'll Take

With a fully functional cohort report ready, it's time to dive in and figure out what actions you can now take based on the answers you get.

Know How Much Your Customers Are Worth

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Retention, Churn, Stick, And Cohorts

Get W.I.N. Retention,
Churn, Stick, And Cohorts

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

W.I.N. Retention, Churn, Stick, and Cohorts is perfect for marketers who have some kind of recurring business model (like membership sites, shipping products ongoing or SaaS).

When you get a new member, you know how many months, on average, you can count them for.

When someone buys a supplement, you know how many times can you expect them to refill.

When a customer subscribe from your SaaS program, you know how many months can you retain them.

By knowing how much a customer is worth, you can then plan out how you’ll spend your company’s resources, which can definitely boost your growth.

If you’re a numbers person and you’re cool with spreadsheets, you’re going to love this W.I.N. Course.

Sure, there might be a bit of a learning curve but you’re gonna get a breakdown of everything where you learn why the new type of report to track retention and churn exist, and how you can create one for yourself.

If you don’t have at least a basic understanding of how your numbers, you might want to start with W.I.N. Google Tag Manager or W.I.N. Google Analytics.

Of course not!

Ask as many questions as you like.

The more questions you ask, the better.

Most of our clients send us videos, screenshots or any questions they have about measurement marketing on a regular basis. You can do it too!

Good question! You’re going to learn…

Lesson 1: Questions You'll Ask
You'll start this W.I.N. with the foundations, including an introduction to basic terms, and the questions you should be asking BEFORE you start.

Lesson 2: Information You'll Need
With questions in hand, you'll need to start figuring out exactly what information you'll need to answer them.

Lesson 3: The Curious Case for Cohorts
In this lesson you'll get an understanding of what cohort reports are, and what answers they'll give you.

Lesson 4: Retention vs Churn
You've got the basics down. Now it's time to build a report that shows you your retention and churn rates.

Lesson 5: Things Get Sticky
Retention and churn are great… but what about just knowing how many months your customers will “stick” with you? You'll know after this lesson.

Lesson 6: Actions You'll Take
With a fully functional cohort report ready, it's time to dive in and figure out what actions you can now take based on the answers you get.

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Know How Much Your Customers Are Worth

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Retention, Churn, Stick, And Cohorts

Get W.I.N. Retention,
Churn, Stick, And Cohorts

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)