W.I.N. Regular Expressions

Take Your Google Analytics And Google Tag Manager
Skills To The Next Level With Regular Expressions

This will NOT be for everyone…

However, if you have a basic understanding of Google Analytics or Google Tag Manager and want to upgrade your skills…

Then mastering regular expressions (regex) will take your skills to the next level.

Regex helps you unlock Google Analytics and Google Tag Manager’s superpowers.


It helps you easily measure goal funnels in GA…

It helps make sure your GTM triggers fire ONLY when you want them too…


It even helps filter a report so you can avoid “dirty data” from leaking in and only show you numbers you want to see?

Thing is, as powerful as “regex” can be, it's downright confusing if you don’t know what you’re doing.

To avoid confusion you need a step-by-step walkthrough to show you how to use regular expressions properly.

Before, I barely looked at Google Analytics. Within a year, I've gone from self-described “know nothing” to what my colleagues call “a wizard” by completing MeasurementMarketing.io’s W.I.N. Courses.
Merrill Richmond
Facebook @TalkToMerrill
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Introducing: W.I.N. Regular Expressions

W.I.N. stands for “What I Need”, and every W.I.N. is designed to help you master a specific area of Measurement Marketing.In this case… upgrading your Google Analytics or Google Tag Manager skills with regular expressions.

Ready To Create Your Measurement Plan?

  • What are the regular expressions (regex) and why should you use it
  • How to build better segments, customize your reports, create more useful filters, visualize cleaner funnels, and more with regular expressions.
  • How to combine different regex techniques to get more done in less time.
  • How to ensure you avoid “dirty data” in Google Analytics and generate the information you actually need.
  • How to use the power of decision making to simplify your Google Tag Manager setup.
  • And much more…
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PLUS… You Also Get Unlimited Access To
“Ask An Instructor” Support System

Most online training programs just give you information but you know information alone is not enough.You need…

  • Someone to guide you when you face difficulties.
  • Someone to help you navigate through challenges.
  • Someone who can offer ongoing SUPPORT as you implement these tips, tricks and techniques in your own business.

That’s why with W.I.N. Regular Expressions… you also get the “Ask An Instructor” support system.That means you've got a:

  • Team of trained measurement marketers by your side.
  • Actual instructors who use regex on a regular basis.
  • Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on-call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Regular Expressions student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!
Kim Cashwell
Marketing Manager, FMTC.co
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You’re Also Protected With 100% Satisfaction + Lock-In Your Low Rates Guarantee

Start using W.I.N. Regular Expressions… and get access to EVERYTHING.

  • Watch every step-by-step lesson...
  • Use the “Ask An Instructor” support system…
  • Use Regular Expressions…
  • Unlock Google Analytics and Google Tag Manager’s superpowers...

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $197/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $97/mo! 

That’s a saving of over $600 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time

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Ready To Improve Your GA And GTM Skills With Regular Expressions?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Regular Expressions Attribution

Get W.I.N.
Regular Expressions

Lifetime Access for

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N.
Regular Expressions

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
  • No Contracts. No Commitments.
Get W.I.N. Monthly Pass
Reporting-2

What’s Covered In This W.I.N.:

Lesson 1: Meet Your New Best Friend

Start your W.I.N. by getting to know the regex basics, including what regular expressions are and why should you use them in your measurement setups.

Lesson 2: Let's Get Properly WILD!

In a few simple steps, you'll have regular expressions doing some pretty heavy lifting as you use regex to grab all sorts of details.

Lesson 3: Decisions… Decisions…

Level up your regex skills as you start the ‘Power of Decision Making’ to dramatically simplify your setups.

Lesson 4: Putting it All Together

Complete your regular expressions W.I.N. as you learn how to combine different regex techniques to get more done in less time.

Forecasting-4-1

Time To Get W.I.N. Google Tag Manager Basics

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Regular Expressions

Get W.I.N.
Regular Expressions

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

Yes! If you're a current member of W.I.N. Monthly Pass or Measurement Marketing Academy, you get FREE access to this course. In fact, it’s already back there in the W.I.N. Courses section in your members area.

W.I.N. Regular Expressions is perfect for anyone who is ready to take their Google Analytics (GA) and/or Google Tag Manager (GTM) skills to the next level.It helps you unlock GA and GTM superpowers, like measuring your funnels in GA, making sure your GTM triggers fire only when you want them to, and much more.

Of course not!Regex can be downright confusing to get through. That’s why as a W.I.N. Course student (or W.I.N. Monthly Pass member), you get access to the “Ask An Instructors” support system.This is where you can get help, ask questions, or even get a “fresh pair of eyes” to help you unstuck and move forward faster.

Good question! Here are the lessons…

Lesson 1: Meet Your New Best Friend
Start your W.I.N. by getting to know the regex basics, including what regular expressions are and why should you use them in your measurement setups.

Lesson 2: Let's Get Properly WILD!
In a few simple steps, you'll have regular expressions doing some pretty heavy lifting as you use regex to grab all sorts of details.

Lesson 3: Decisions… Decisions…
Level up your regex skills as you start the ‘Power of Decision Making’ to dramatically simplify your setups.

Lesson 4: Putting it All Together
Complete your regular expressions W.I.N. as you learn how to combine different regex techniques to get more done in less time.

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

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Get W.I.N Regular Expressions Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N Regular Expression

  • Complete step-by-step video lessons
  • Access to ALL W.I.N. Courses (through W.I.N. Monthly Pass)
  • Ask An Instructor support system
  • Instant access to members-only Winner’s Circle Community
  • 30-day satisfaction guarantee
  • Lock-in your low rates guarantee

Get W.I.N.
Regular Expressions

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)