Good question! Here are the complete lessons:
Lesson #1 – Facing the Truth… Numbers Suck.
Numbers suck. They never seem to agree or line up with each other (Facebook vs Google, anyone?!?) and there are so many of them! Let's kick off your W.I.N. by going over what numbers you really should care about and why.
Lesson #2 – O Numbers, Numbers, Wherefore Art Thou Numbers?
Now that you have a grip on what numbers really matter to your marketing, let's go through where to find them and start to workshop them so you get comfortable using them.
Lesson #3 – When Good Numbers Go Bad
Sometimes numbers look like they are telling you one thing, but really they're telling you something entirely different. Who knew?!? How can you trust something so sneaky? After this lesson you'll know if you can trust your numbers to tell you the truth.
Lesson #4 – Becoming a Numbers Whisperer (Part 1)
It's time to practice some of your new found skills as you learn to talk to your numbers (yes, it's a thing). Here you'll start with the basics of figuring out what your numbers have been trying to tell you all this time.
Lesson #5 – Becoming a Numbers Whisperer (Part 2)
Let's wrap up your W.I.N. by building a long lasting, deep connection between you and numbers. You'll begin to see how seemingly unrelated numbers work together to warn you when things are breaking down and (if you're listening) will tell you what steps you should take next to grow.