W.I.N. Know Your Numbers

“Unlock The Secrets Behind Your Numbers And Improve Your Business With Better Marketing Decisions”

It’s no secret. Smart marketers know their numbers…

And yet, most marketers still do NOT have a firm grasp and understanding of their core numbers and how they’re business is performing.

You probably know what gets measured gets improved and maybe you have tons of numbers to show…


You may have no idea what they mean, how they may be related
to each other, and most importantly, what you are supposed to
DO with those numbers.

Not Knowing Your Numbers
Is A REAL Issue Most Marketers Face

No matter how successful your marketing is, if you don’t have a clear view of HOW you are successful, it’s hard to steer the ship to the right direction.

It makes marketers everywhere feeling stuck, overwhelmed, and uncertain about their future.

How Do You Make Marketing Decisions
Without Guessing All The Time

If there’s ONE principle to help you make better marketing decisions to boost your sales, it’s this…

It doesn’t matter what you think about your latest email, landing page, headline, or offer…

At the end of the day, the market is always right.

When people go through your sales funnel and experience the customer journey you setup for, they’ll do certain behaviors and actions that show you what they REALLY want.

And the ONLY way to measure this behaviors is through your numbers.

That’s why if you want to make marketing decisions without doing any guesswork…

You Need To Know Your Numbers

You need to know things like…


What’s the open rate from the emails you’re sending?


How many are actually getting clicks?


What’s the conversion rates of the sales page?


How many people make it to your cart, but never buy?


What is the LTV (Lifetime Value) of a customer?


And so much more.

Most importantly…

You also need to know HOW these numbers relate each other to make this work.

If you can understand what your numbers are telling you, then you can easily say…

“Okay, people are opening my emails but… I’m not getting enough clicks to my sales page… so this is where I need to change! Let’s fix that.”

You can easily see (and fill in) the gap.

Imagine HOW CONFIDENT YOU FEEL with your decisions if you know your numbers, right?

And you don’t need to be a math wizard or use fancy formulas to make this work. All you need is a simple math that even a 5th grader can do.

So – If you’re ready to STOP worrying about the future and START improving your business with better marketing decisions, this could be the program you’ve been waiting for…


W.I.N. Know Your Numbers

W.I.N. stands for “What I Need…” and every W.I.N. course is designed to give you one specific WIN.

In this case, to know your numbers. 😉

NOTE: This is NOT a stats course so there’s no need for fancy formulas. All you need is simple math to figure out HOW your business is working and WHAT you can do to grow it. (Seriously, a 5th grader can do this. ;- ))

Here’s A Fraction Of What You Discover Inside W.I.N. Know Your Numbers:


What Numbers You Need To Know (And Which Numbers You Don’t) To Avoid Feeling Overwhelmed & Stuck


How To Uncover Huge Opportunities Hidden In Your Numbers


How To Instantly Recognize What’s Broken In Your Funnel (Through Your Numbers) So You Can Fix It Before It Has A Chance To Wreak Havoc


How To Get Your Numbers Reveal What Actions To Take To Confidently Make Decisions That Moves The Needle


And so much more…

Value: $299

What Exactly Is Covered?

Lesson #1 – Facing the Truth… Numbers Suck.

Numbers suck. They never seem to agree or line up with each other (Facebook vs Google, anyone?!?) and there are so many of them! Let's kick off your W.I.N. by going over what numbers you really should care about and why.

Lesson #2 – O Numbers, Numbers, Wherefore Art Thou Numbers?

Now that you have a grip on what numbers really matter to your marketing, let's go through where to find them and start to workshop them so you get comfortable using them.

Lesson #2 – O Numbers, Numbers, Wherefore Art Thou Numbers?

Now that you have a grip on what numbers really matter to your marketing, let's go through where to find them and start to workshop them so you get comfortable using them.

Lesson #3 – When Good Numbers Go Bad

Sometimes numbers look like they are telling you one thing, but really they're telling you something entirely different. Who knew?!? How can you trust something so sneaky? After this lesson you'll know if you can trust your numbers to tell you the truth.

Lesson #4 – Becoming a Numbers Whisperer (Part 1)

It's time to practice some of your new found skills as you learn to talk to your numbers (yes, it's a thing). Here you'll start with the basics of figuring out what your numbers have been trying to tell you all this time.

Lesson #4 – Becoming a Numbers Whisperer (Part 1)

It's time to practice some of your new found skills as you learn to talk to your numbers (yes, it's a thing). Here you'll start with the basics of figuring out what your numbers have been trying to tell you all this time.

Lesson 5 – Becoming a Numbers Whisperer (Part 2)

Let's wrap up your W.I.N. by building a long lasting, deep connection between you and numbers. You'll begin to see how seemingly unrelated numbers work together to warn you when things are breaking down and (if you're listening) will tell you what steps you should take next to grow.


BONUS 1: The Know Your Numbers Workbook (Value $147)

Everybody can Google what are the KPIs (Key Performance Indicator) for your business and see 4000 blog post about that…

That’s NOT the problem.

The problem is you don’t have the time to do it because it’s so overwhelming.

That’s why this system covers the basics so you know your numbers.

You don’t need fancy formulas to know your numbers.

All you need is this workbook that will guide you all throughout the entire process.

BONUS: An Entire Year Of Private 1-on-1 Support Directly From An Instructor! (Value: $3,564)

Most online training programs just give you information but you know information alone is not enough.

You need…

Someone to guide you when you face difficulties.

Someone to help you navigate through challenges.

Someone who can offer ongoing SUPPORT as you implement these tips, tricks and techniques in your own business.

That’s why with W.I.N. Know Your Numbers…

You also receive private 1-on-1 support from Measurement Marketing Instructors themselves.

Imagine having your questions answered within hours… not days.

This level of support retails for $3,564 per year but as a W.I.N. Know Your Numbers student, you get an entire year for FREE!


The complete W.I.N. Know Your Numbers course (Value: $299)


Step-by-step video workshops


Lifetime access


BONUS: Know Your Numbers Workbook ($147)


An Entire Year of Private 1-on-1 Support (Value: $3,564)

Total Value: $3,962

You’re Also Protected With Our 30-Day Money Back Guarantee!

Start using W.I.N. Know Your Numbers course… and get access to EVERYTHING!


Watch every step-by-step lesson…


Get help from Measurement Marketing Instructors…


Know your numbers…


And start making BETTER marketing decisions…

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

About Your Instructor

Chris Mercer, who goes by “Mercer” is the co-owner of MeasurementMarketing.io. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Frequently Asked Questions

“What if I’m not a numbers person, will it work for me?”
So the thought of numbers makes you break out in a cold sweat? 😉

No problem!

W.I.N. Know Your Numbers is specifically designed for marketers. You don’t need to be a stats nerd. You don’t need to use fancy formulas to make better decisions and grow your business.

All you need is a basic math skills (Seriously, even a 5th grader can do this. :-))

“What if I already know my numbers, will this help me?”
It’s great when you have a pretty good idea of what your numbers are. If you’re happy with your current situation, maybe this is not the course for you.

However, more often than not, you don’t know what you don’t know.

If you feel stuck, not sure with confidence what actions to take next, and your numbers is not giving you clear answers, there’s something you might not know.

That’s why even though you think you know your numbers, I encourage you to take this course.

Remember, you are also protected by our 30-day money back guarantee so you have nothing to lose but so much to gain.

“I have an e-commerce (direct response, B2B, content marketing, etc.) business, will this work for me?”
It’s true that every business is unique but they also have something in common.

Whether your business is an e-commerce site, high end coaching, a marketing agency, B2B, etc… you have to know your numbers to make better marketing decision and improve your business.

In short, if you’re marketing online, this is the perfect W.I.N. course for you.

"Do I have to know how to use Google Analytics to get the most out of this course?”

Even if you haven’t used Google Analytics before, you’ll still be able to follow along.

This is not an analytics course so you don’t have to know how to use Google Analytics.

If you want to learn how to use Google Analytics, you might want to check this out.

“How much help am I going to get?”
As much as you need!

As a bonus, you also get an entire year access to private 1-on-1 support where you can share screenshots, videos or chat to show a Measurement Marketing Instructor where you’re stuck.

Get customized feedback from your instructor within hours (not days) so you can get unstuck and move forward FAST.

What if I have a question not on this list?
No problem, you can email us at questions@measurementmarketing.io and we’ll get back to you with answers.



The complete W.I.N. Know Your Numbers course (Value: $299)


Step-by-step video workshops


Lifetime access


BONUS: The Know Your Numbers Workbook ($147)


One Year Private 1-on-1 Support (Value: $3,564)

Total Value: $3,962

Copyright 2019 MeasurementMarketing.io