To Know, Trust, and Grow Your Numbers...Start With A Successful Measurement Strategy.

Questions, Information, Answers, and Actions are the key ingredients to a powerful Measurement Strategy. From your strategy, you’ll know exactly how to leverage tools like Google Analytics, Google Tag Manager, and Dashboards to Know, Trust, and Grow your numbers.

The W.I.N. Strategy Kickstarter Pack includes the W.I.N.s you need to ensure you’ll end up with a Measurement Strategy that gives you clear insights into how to build your measurement system to yield the results you’re looking to achieve.

If you’re the person in charge of “steering the ship” towards achieving growth and expansion in your company then this Kickstarter Pack is a must have.

W.I.N. Strategy Kickstarter Pack Includes:

What To Focus On (And What To Ignore) In Your Measurement Journey

[Start] W.I.N. Measurement Journey

In this W.I.N. You’ll Discover:

  • Where most Measurement Marketers start their journey
  • What steps to take at each stage of your measurement journey
  • How to overcome challenges along the way
  • The clear path to Measurement Marketing Mastery

Becoming a Successful Strategic Measurement Marketer Starts With Knowing and Trusting Your Numbers…

[STEP 1] W.I.N. Know Your Numbers

In this W.I.N. You’ll Discover:

  • What numbers should you care about and which ones you should ignore?
  • Where to find the numbers that matter and get comfortable using them to make better marketing decisions.
  • How to spot when Good Numbers Go Bad and how to know if you can trust the numbers you see to tell you the truth (and nothing but the truth).
  • Becoming a “Numbers Whisperer”. Discover how to hear your business whisper, before it starts to scream.

Once you have a firm grasp of your numbers it's time to build a Solid Measurement Plan

[STEP 2] W.I.N. Measurement Plan

In this W.I.N. You’ll Discover:

  • How to use the Q.I.A. Method to start your measurement planning off on the right foot.
  • Figure out all your measurement “puzzle pieces” with the P.O.D. Analysis.
  • Use the “10-Minute Audit” to get a high-level view of your current measurement system.
  • How to conduct a “Deep-Dive audit” to create an exact blueprint and checklist for your measurement system build.

When you know what you can spend to acquire a lead and customer, you immediately gain a competitive advantage...

[STEP 3] W.I.N. Cost Per Acquisition

In this W.I.N. You’ll Discover:

  • How to clearly define “cost” and “acquisition”.
  • The true cost for your business to acquire a lead (and why popular benchmarks may be wrong).
  • How to determine your cost to acquire your Best Customers.
  • How to leverage your knowledge of Cost Per Acquisition to guide your marketing decisions and grow your business.

Transform Your Funnels Into Cash Producing Assets. Know Exactly How and Why Your Funnels are Successful (or Failing)...

[STEP 4] W.I.N. Funnel Tracking

In this W.I.N. You’ll Discover:

  • What reports you should focus on to see what’s happening with your funnels.
  • How to turn Google Analytics into your “Funnel Storyteller” (regardless of what platform you funnel lives).
  • The “hidden in plain sight” resource for more robust funnel reporting.
  • A game-changing tracking technique that will take your funnel reporting to the Next Level (even for beginners).

Plus Your BONUS W.I.N.

Leverage Google Optimize to Test, Optimize, and Personalize Your User's Experience...

[BONUS] W.I.N. Google Optimize

In this W.I.N. You’ll Discover:

  • What is “Optimization”? Plus, how to know when your pages are ready for optimization tactics (like split-testing and experimentation).
  • How to install Google Optimize so it’s running smoothly and properly on your site.
  • Set up your first split-test with Google Optimize. Make changes and test between two different URLs. (and a nifty free tool to help you plan and record your tests).
  • Use Google Optimize to personalize your user experience on your site.

Plus… You Get A Measurement Marketing Instructor To Help You Get Unstuck and Implementing Fast...

It’s common when learning new skills or building a new system to need a helping hand.

Your Measurement Marketing Instructor will be there to guide you. You are not bound by sending just text to communicate your problems or ask questions…

In fact, the team encourages you to send screenshots and/or videos to explain your exact situation so you get the answers you need.

The “Ask an Instructor” Support System is just like having a virtual Measurement Marketing consultant at your disposal. And, you’ll get answers in hours not days.

(This level of support retails for $497/mo but as a W.I.N. Google Analytics Kickstarter Pack student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!)

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!
Kim Cashwell
Marketing Manager, FMTC.co

There’s No-Risk to try out W.I.N Google Analytics Kickstarter Pack...

You are protected with a 30-Day “Kickstarter Pack Test Run” 100% Money-Back Guarantee.

You can try out the W.I.N Strategy Kickstarter Pack for 30 full days.

Dive into the W.I.N. Courses and Implement what you learn (if you get stuck, you can reach out to your instructor)…

If this Kickstarter Pack doesn't meet your expectations or needs just send us a message, and you will receive a prompt and courteous refund.

Get Strategy
Kickstarter Pack

Lifetime Access for

  • W.I.N. Strategy Kickstarter Pack (Videos, Lessons, Tools, and Transcripts)
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support system
  • Instant Access to ALL current and future W.I.N. Kickstarter Packs and W.I.N Courses
  • Members Only Invites to LIVE W.I.N. Courses
  • Private members-only Winner’s Circle community


Get Strategy
Kickstarter Pack

Get This W.I.N. Kickstarter Pack Included... When you subscribe to W.I.N. Monthly Pass

  • W.I.N. Strategy Kickstarter Pack (Videos, Lessons, Tools, and Transcripts)
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support system
  • Instant Access to ALL current and future W.I.N. Kickstarter Packs and W.I.N Courses
  • Members Only Invites to LIVE W.I.N. Courses
  • Private members-only Winner’s Circle community
  • No Contracts. No Commitments.

    Keep your membership active for as long as you find the W.I.N. Courses useful!

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W.I.N. Monthly Pass

Frequently Asked Questions

If you're a marketer and/or business owner who wants to have a better handle on your numbers from a strategic level, this W.I.N. Kickstarter Pack if for you.

You don't have to be a “Numbers Person” to complete the W.I.N. Course and implement with flying colors (If you're fond of numbers, there are plenty of cool strategies in the Kickstarter Pack for you).

No fancy formulas or statistics skills necessary. Basic math skills will do just fine.

You're going to walk away from the Kickstarter Pack with the skills to know your numbers and marketing effectiveness inside and out.

This Kickstarter Pack is best used after you have the basic knowledge and skills of Google Analytics, Google Tag Manager, and Dashboards & Reporting.

If you need to get up to speed on Google Analytics, Google Tag Manager, and Dashboards & Reporting check out:

  • W.I.N. Google Analytics Kickstarter Pack
  • W.I.N. Google Tag Manager Kickstarter Pack
  • W.I.N. Dashboards & Reporting Kickstarter Pack

(or you can get all Kickstarter Packs for Free as a W.I.N. Monthly Pass member for only $97/mo.).

Just reach out to a MeasurementMarketing.io instructor for help whenever you have a question or need assistance with implementation.

Your support is unlimited and you’ll get answers in hours instead of days.