Designed To Take You From Beginner To Advanced Google Tag Manager User

Google Tag Manager is hands down a paradigm shift for most marketers.

Just ask GTM users about its transformative power — from measuring multiple social media pixels on your website to sending a more relevant message with “engagement based” retargeting.

But how do you use GTM?

W.I.N. Google Tag Manager Kickstarter Pack shows you the W.I.N.s you need to ensure you get a solid foundation to leverage Google Tag Manager, so you can get moving fast with your measurement.

W.I.N. Google Tag Manager Kickstarter Pack Includes:

It All Starts With The Basic Understanding Of Tag Managers. See The Possibilities To Measure Things Like Scroll Rate, Video Consumption And More...

[STEP 1] W.I.N. Google Tag Manager Basics

In this W.I.N. You’ll Discover:

  • Why do tag managers exist? What can you do with them? Why should you really care what this tool can do?
  • The foundational parts and pieces of Google Tag Manager and how you can use them.
  • How to properly set up your Google Analytics with the help of Google Tag Manager.
  • More possibilities! Tracking your paid media (Facebook, Adwords, etc.), and even how to install 3rd party tracking scripts like HotJar and PayPal.

Take your Google Tag Manager Skills Beyond The Basics with Advanced Features, Custom Templates, and 3rd Party Tools...

[STEP 2] W.I.N. Google Tag Manager Beyond Basics

In this W.I.N. You’ll Discover:

  • What advanced features Google Tag Manager offers (and why you want to use them).
  • How to use custom “tags” and “variables” templates so you can start using them.
  • Real-world examples of how to use Custom JavaScript variables to get even more from your implementation.
  • The 3rd party tools that help you take Google Tag Manager to a whole new level!

Now That You Have The Skills To Use Custom Templates And More, It’s Time To Explore Retargeting...

[STEP 3] W.I.N. Google Tag Manager Retargeting Setup

In this W.I.N. You’ll Discover:

  • What are the retargeting limits with traditional setups (and why Google Tag Manager will be your best friend).
  • The one-page tool to build your “retargeting plan” so you can get the most from your retargeting efforts.
  • How to set up your Facebook pixels to retarget the right audience, with the right message, at the right time.
  • How to create and read reports that will tell you if your retargeting works like you thought it would.

Now You're Ready To Take Your Google Tag Manager Skills To The Next Level Using The “Magic” of Javascripts...

[STEP 4] W.I.N. JavaScripts Basics with GTM

In this W.I.N. You’ll Discover:

  • The basics of JavaScripts and how to speak its language in no time.
  • How to use advanced features like cookies and data layers.
  • How to write JavaScript that pulls the specific numbers you need from your cart pages using GTM.
  • The 3rd party tracking scripts and how to continue to unlock both Google Tag Manager and your new JavaScript skills.

Plus Your BONUS W.I.N.

Make The Most Out Of Your Google Tag Manager With Regular Expressions (Regex)...

[BONUS] W.I.N. Regular Expressions

In this W.I.N. You’ll Discover:

  • The regex basics. What are regular expressions and why is it your “new best friend.”
  • How to leverage regular expressions grab all sorts of important details for your measurement
  • The power of decision making to dramatically simplify your setups.
  • How to combine different regex techniques to get more done in less time.

Plus… You Get A Measurement Marketing Instructor To Help You Get Unstuck and Implementing Fast...

It’s common when learning new skills or building a new system to need a helping hand.

Your Measurement Marketing Instructor will be there to guide you. You are not bound by sending just text to communicate your problems or ask questions…

In fact, the team encourages you to send screenshots and/or videos to explain your exact situation so you get the answers you need.

The “Ask an Instructor” Support System is just like having a virtual Measurement Marketing consultant at your disposal. And, you’ll get answers in hours not days.

(This level of support retails for $497/mo but as a W.I.N. Google Analytics Kickstarter Pack student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!)

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!
Kim Cashwell
Marketing Manager, FMTC.co

Includes a 30-Day "Kickstarter Pack Test Run" Guarantee!

You are protected with a 30-Day “Kickstarter Pack Test Run” 100% Money-Back Guarantee.

You can try out the W.I.N Google Tag Manager Kickstarter Pack for 30 full days.

Dive into the W.I.N. Courses and Implement what you learn (if you get stuck, you can reach out to your instructor)…

If this Kickstarter Pack doesn't meet your expectations or needs just send us a message, and you will receive a prompt and courteous refund.

Get W.I.N. Google Tag Manager Kickstarter Pack

Lifetime Access for

  • Get W.I.N. Google Tag Manager Kickstarter Pack (Videos, Lessons, Tools, and Transcripts)
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support system
  • Instant Access to ALL current and future W.I.N. Kickstarter Packs and W.I.N Courses
  • Members Only Invites to LIVE W.I.N. Courses
  • Private members-only Winner’s Circle community


Get W.I.N. Google Tag Manager Kickstarter Pack

Get This W.I.N. Kickstarter Pack Included... When you subscribe to W.I.N. Monthly Pass

  • Get W.I.N. Google Tag Manager Kickstarter Pack (Videos, Lessons, Tools, and Transcripts)
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support system
  • Instant Access to ALL current and future W.I.N. Kickstarter Packs and W.I.N Courses
  • Members Only Invites to LIVE W.I.N. Courses
  • Private members-only Winner’s Circle community
  • No Contracts. No Commitments.

    Keep your membership active for as long as you find the W.I.N. Courses useful!

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Frequently Asked Questions

W.I.N. Google Tag Manager Kickstarter Pack is a step-by-step course that is specifically designed for people who are completely new to Google Tag Manager and those who want to improve their skills.

At the end of the Kickstarter Pack, you’ll have the solid foundation to leverage Google Tag Manager, so you can get moving fast with your measurement.

You need to have a basic understanding of Google Analytics and an account set up in order to apply the lessons in this kickstarter pack.

If you’re Google Analytics is not yet set up properly, go to W.I.N. Google Analytics Kickstarter Pack

Just reach out to a MeasurementMarketing.io instructor for help whenever you have a question or need assistance with implementation.

Your support is unlimited and you’ll get answers in hours instead of days.