W.I.N. JavaScript Basics Beyond Google Tag Manager (GTM)

Level Up Your Skills With Custom Templates, Cookies, Trigger Groups and More…

One of the major benefits of using Google Tag Manager is you don't have to have a high level of technical expertise to get started.

At this point, you most likely have your tracking pixels from Facebook, Google Analytics, and Google Ads set up.

But eventually…

You will want to collect more specific data about your customer journey, how customers buy your products and more…

That's where knowing the basics of JavaScript will help you take your measurement system to the next level…

I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!”
S.R. Kinnear
SRKinnear, Inc
Planning-9-min

What Is JavaScript?

In a nutshell, JavaScript is THE language of Google Tag Manager.

When you understand how JavaScript works, you’ll discover an abundance of possibilities in using Google Tag Manager.

Things You Can Do With Google Tag Manager Using JavaScript includes:

  • Setting cookies…
  • Grabbing cart values…
  • And much more…
  • Ecommerce Reporting…
  • Managing the data layer…

Thing is…

JavaScript freaks out a lot of people.

It's like a language barrier that could cause a lot of misunderstandings or lost opportunities.

But it doesn’t have to, as long as you know the basics…

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Introducing:
W.I.N. JavaScript Basics For GTM

W.I.N. stands for “What I Need”, and every W.I.N. is designed to give you everything you need to measure your marketing.

In this case… to have a basic understanding of JavaScript to use the advanced features of Google Tag Manager.

Get W.I.N. JavaScript Basics For GTM And Discover:

  • The relationship between JavaScript and Google Tag Manager and how it can help you level up your GTM skills
  • The baby steps to learning JavaScript so you can stop freaking out when you see it and start pulling specific numbers you need from your web pages using GTM
  • How to use the advanced features of Google Tag Manager like setting up cookies, the Data Layer and more by familiarizing yourself with JavaScript
  • How to unlock your new Google Tag Manager and JavaScript skills by using third party tracking scripts
  • And much more…
Planning-3-min

What’s Specifically Covered
In W.I.N. JavaScript Basics For GTM?

Lesson 1: Building Blocks

You'll start your JavaScript adventure as we cover the basics of JavaScript. From functions to arrays, you'll be starting to speak the language in no time!

Lesson 2: An Old Friend Returns…

Remember all those data layers you've been looking at? With the basics under your belt we'll take another look and you'll start to see the magic.

Lesson 3: A New Toolbox

Now that you have a solid understanding of JavaScript, we'll dive into using your browser developer tools to open up more possibilities for you.

Lesson 4: JavaScript Variables

We'll explore using JavaScript Variables in GTM to find the values of JavaScript variables that are right under your nose (and right behind your browser!)

Lesson 5: What's That Number?

From cart values to sale prices you'll learn how to write JavaScript that pulls the specific numbers you need from your cart pages using GTM.

Lesson 6: “Cookie Time!”

We'll explore using JavaScript Variables in GTM to find the values of JavaCookies are one of the most useful tools you have in your measurement toolkit… now it's time you learned how to set them using Google Tag Manager.

Lesson 7: The Great Beyond…

We'll finish our JavaScript journey as we move into 3rd party tracking scripts and show you how to continue to unlock both Google Tag Manager and your new JavaScript skills.

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PLUS… You Also Get Unlimited Access To “Ask An Instructor” Support System

Most online training programs just give you information but you know information alone is not enough.

You need…

  • Someone to guide you when you face difficulties.
  • Someone to help you navigate through challenges.
  • Someone who can offer ongoing SUPPORT as you implement these tips, tricks, and techniques in your own business.

That’s why with W.I.N. JavaScript Basics For GTM… you also get the “Ask An Instructor” support system.

​​That means you've got a:

  • Team of trained measurement marketers by your side.
  • Actual instructors who are using JavaScript to use the advanced features of Google Tag Manager
  • Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on-call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Google Tag Manager Beyond Basics student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

Planning-3-min

Ready To Use JavaScript For GTM?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. JavaScript Basics For GTM

Get W.I.N. JavaScript
Basics For GTM

Lifetime Access for

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N. JavaScript
Basics For GTM

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

  • Step by Step Lessons & Transcripts
  • Q & A Call Recording with the instructor
  • “Ask an Instructor” support
  • Instant Access to over 19+ W.I.N. Courses, including:

    • W.I.N. Google Analytics Basics
    • W.I.N. Google Tag Manager Basics
    • W.I.N. Google Data Studio Basics
    • W.I.N. Google Analytics Ecommerce
    • W.I.N. Facebook Analytics
    • W.I.N. Traffic Attribution
    • W.I.N. Funnel Tracking
    • And others…

  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
  • No Contracts. No Commitments.
Get W.I.N. Monthly Pass
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You’re Also Protected With 100% Satisfaction + Lock-In Your Low Rates Guarantee

Start using W.I.N. JavaScript Basics For GTM… and get access to EVERYTHING.

  • Watch every step-by-step lesson...
  • Use the “Ask An Instructor” support system…
  • Learn custom templates, cookies, and JavaScripts
  • Take your GTM skills to the next level
On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $197/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $97/mo!

That’s a saving of $1,200 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time

step-3-Report

Time To Set Up Your Analytics

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Analytics Setup

Get W.I.N. JavaScript
Basics For GTM

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

This is design for a complete beginner wants to understand the basics of Javascript, so they can be comfortable with the advanced features of Google Tag Manager including:

  • The Data Layer
  • JavaScript variables
  • Custom Javascript variables

You’ll not be a Javascript expert but you’ll just not be afraid of it anymore.

If Javascript freaks you out but you want to do more with Google Tag Manager, then this is perfect for you. 🙂

Yes. you must have some familiarity on using Google Tag Manager including setting up tags, triggers and variables.

If you have no experience with Google Tag Manager yet? Don’t take this W.I.N. yet. Instead, you want to check out W.I.N. Google Tag Manager, first.

Short answer: As much as you need! 🙂

You’ll have a chance to get answers directly from Measurement Marketing instructors through the “Ask An Instructor” support on your dashboard.

Get answers within hours and not days, so you get unstuck and on your way.

Good question! Here are the lessons

Lesson 1: Building Blocks
You'll start your JavaScript adventure as we cover the basics of JavaScript. From functions to arrays, you'll be starting to speak the language in no time!

Lesson 2: An Old Friend Returns…
Remember all those data layers you've been looking at? With the basics under your belt we'll take another look and you'll start to see the magic.

Lesson 3: A New Toolbox
Now that you have a solid understanding of JavaScript, we'll dive into use your browser developer tools to open up more possibilities for you.

Lesson 4: JavaScript Variables
We'll explore using JavaScript Variables in GTM to find the values of JavaScript variables that are right under your nose (and right behind your browser!)

Lesson 5: What's That Number?
From cart values to sale prices you'll learn how to write JavaScript that pulls the specific numbers you need from your cart pages using GTM.

Lesson 6: “Cookie Time!”
Cookies are one of the most useful tools you have in your measurement toolkit… now it's time you learned how to set them using Google Tag Manager.

Lesson 7: The Great Beyond…
We'll finish our JavaScript journey as we move into 3rd party tracking scripts and show you how to continue to unlock both Google Tag Manager and your new JavaScript skills.

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Planning-1-min

Get W.I.N. JavaScript Basics For GTM Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. JavaScript Basics For GTM

  • Complete step-by-step video lessons
  • Access to ALL W.I.N. Courses (through W.I.N. Monthly Pass)
  • Ask An Instructor support system
  • Instant access to members-only Winner’s Circle Community
  • 30-day satisfaction guarantee
  • Lock-in your low rates guarantee

Get W.I.N. JavaScript
Basics For GTM

Lifetime Access for

Get This W.I.N. Course FREE... When you subscribe to W.I.N. Monthly Pass

(Get Instant Access to ALL W.I.N. Courses)