How do you systematically measure your customer journey WITHOUT overwhelm?

Is it possible to measure how customers move through your funnel (from Ad to Offer to Conversion) without having a high level of technical skill?

And, how do you establish a solid tracking system to measure your traffic source's performance?

Well, that's what Google Tag Manager is for!

With Google Tag Manager you can…

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Get your tracking in place FASTER!

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Measure behaviors like “scroll rate” and “video views” without relying on complex coding

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Manage Pixels like Facebook, Adwords, Bing, Hotjar and More…all in ONE PLACE.

“I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!

S.R Kinnear

SRKinnear, Inc

Google Tag Manager Makes Measuring Easier For You, BUT…

Most courses on Google Tag Manager don’t speak “clearly” to Marketers.

More often than not, you'd like to “cut to the chase” and get to what’s important to you as a Marketer…

Measure and tracking Your customer’s BEHAVIOR (including the Specific Actions they take on your website)…like…

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What pages lead drive prospects to become Customers (aka Conversions!)

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What buttons they click or don’t click

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How much time they spend watching your videos

All of which can lead you to know what marketing tactics are working or not…

That’s why we created a Google Tag Manager Course for Marketers!

Introducing:
W.I.N. Google Tag Manager Basics

W.I.N. stands for “What I Need…” and every W.I.N. course is designed to give you everything you need to master a specific area of Measurement Marketing.

In this case, help you use Google Tag Manager to track and measure behaviors that lead to achieving your business goals!

You’ll also discover…

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The power of Google Tag Manager and how you can use it even if you’re a complete beginner

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How to use tags, triggers, and variables to get meaningful reports

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Things you didn’t know Google Tag Manager can actually do for you

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How to level up your skills with Data Layer to expand what’s possible

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Tips, tactics, and strategies to make sure that it stays clean and organized for years to come.

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And much more!

You Also Get Unlimited Access To
“Ask An Instructor” Support System

Most online training programs just give you information but you know information alone is not enough.

You need…

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Someone to guide you when you face difficulties.

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Someone to help you navigate through challenges.

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Someone who can offer ongoing SUPPORT as you implement these tips, tricks and techniques in your own business.

That’s why with W.I.N. Google Tag Manager Basics… you also get the “Ask An Instructor” support system.

That means you've got a:

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Team of trained measurement marketers by your side.

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Actual instructors who use Google Tag Manager every single day.

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Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots, videos and questions about your situation.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Google Tag Manager Basics student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

PLUS… You Also Get Access
To Members-only Winner's Circle Community

This is a community of like-minded people who are learning and growing with you.

This is the place where you can ask questions, network and exchange ideas with experts, Certified Measurement Marketers and your peers who have been in your shoes.

With members in different industry (and country) you're sure to find someone who “gets you.”

So if you want to get (or give) advice on certain measurement marketing questions, this private members-only Facebook community is the best place to be because you can immediately learn from what other Measurement Marketers have already discovered.

“Mercer's training is top notch and the community is a real bonus, full of extremely helpful peeps all willing to advise and help out. “

Sara Jones

One Eyed Cat Online Marketing

You’re Also Protected With Our 30-Day Money Back Guarantee!

Start using W.I.N. Google Tag Manager Basics… and get access to EVERYTHING.

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Watch every step-by-step lesson...

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Use the “Ask An Instructor” support system…

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Learn Google Tag Manager…

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Measure what’s working and what’s not in your marketing...

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And Second… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $97/mo.

But if you secure your W.I.N. Monthly Pass membership today, you can start for ONLY $47/mo!

That’s a saving of over $600 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time.

Ready To Start With Google Tag Manager?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To
Every W.I.N. Course Including W.I.N. Google Tag Manager Basics

Get W.I.N. Google Tag Manager Basics

Lifetime Access for

Only $147

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

M

Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
M

Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
N

Private members-only Winner’s Circle community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

What’s Covered In This W.I.N.:

Lesson 1: Tag Manager Saves The Day!

You'll kickoff this W.I.N. by getting of solid understanding of tag managers in general. Why do they exist? What can you do with them? Why should you really care what this tool can do?

Lesson 2: Parts & Pieces

Get acquainted with the inner workings of Google Tag Manager, including the difference between tags, triggers, variables, folders, and more.

Lesson 3: No-nonsense Analytics

With the basics firmly in hand, now it's time to use your new Google Tag Manager skills to begin setting up your Google Analytics tracking.

Lesson 4: Scripts, Pixels & Possibilities!

Tracking your paid media (Facebook, Adwords, etc.), and even how to install 3rd party tracking scripts like HotJar and PayPal are covered here

Lesson 5: Advanced Engagement

By this point, you'll have all of your foundational tracking in order and working. But there is more… much more! Think scroll tracking and measuring video interaction.

Lesson 6: The Data Layer (Your Future Awaits)

You'll already have a working knowledge of how to use Google Tag Manager Variables at this point, but with this lesson you level-up your skills and start using the Data Layer to expand what's possible.

Lesson 7: Keeping It Clean & Organized

As W.I.N. Google Tag Manager comes to a close, you get tips, tactics, and strategies to make sure that it stays clean and organized for years to come.

Time To Get W.I.N. Google Tag Manager Basics

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To
Every W.I.N. Course Including W.I.N. Google Tag Manager Basics

Get W.I.N. Google Tag Manager Basics

Lifetime Access for

Only $147

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

M

Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
M

Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
N

Private members-only Winner’s Circle community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

“I'm a W.I.N. Monthly Pass / Academy member. Do I get access to this course?”

Yes! If you're a current member of W.I.N. Monthly Pass or Measurement Marketing Academy, you get FREE access to this course.

“What if I don’t have experience with Google Tag Manager, will it work for me?”

That’s perfectly fine. W.I.N. Google Tag Manager is a step-by-step course that is specifically designed for people who are completely new to Google Tag Manager and those who want to improve their skills.

You also get access to a support system where you can send over screenshots, videos and questions to help you get unstuck and move forward FASTER.

“What if I’m an experienced user of Google Tag Manager, will this help me?”

If only takes ONE idea to improve your business. W.I.N. Google Tag Manager will give you many more than just one. Worst case, if you don’t learn anything new you can apply to your business, you’re always protected with our 30-Days Money Back Guarantee.

“Can I complete W.I.N. Google Tag Manager Basics at my own pace?”

Yes. W.I.N. Google Tag Manager Basics is an online, on-demand video training course. You'll be able to access all the materials on-demand at your own pace.

You can choose between the lifetime access to the complete W.I.N. Google Tag Manager Basics course, including the support or W.I.N. Monthly Pass where you get access to all current and future W.I.N. Courses, as long as you keep your membership active.

How does the “Ask An Instructor” support works?”

Inside your course dashboard, you can see a chat icon where you can send over your screenshots, videos and questions about your situation.

Within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

There’s also an “Ask An Instructor” option in the menu bar.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

What happens after I make my purchase?

After your purchase, you'll get an email confirmation with your course registration links. If you don't receive this email, please contact us by sending an email to questions@measurementmarketing.io and we'll make sure you have your registration links.

“What does W.I.N. Google Tag Manager Basics cover?"

Good question! Here are the complete lessons:

Lesson 1: Tag Manager Saves The Day!
You'll kickoff this W.I.N. by getting of solid understanding of tag managers in general. Why do they exist? What can you do with them? Why should you really care what this tool can do?

Lesson 2: Parts & Pieces
Get acquainted with the inner workings of Google Tag Manager, including the difference between tags, triggers, variables, folders, and more.

Lesson 3: No-nonsense Analytics
With the basics firmly in hand, now it's time to use your new Google Tag Manager skills to begin setting up your Google Analytics tracking.

Lesson 4: Scripts, Pixels & Possibilities!
Tracking your paid media (Facebook, Adwords, etc.), and even how to install 3rd party tracking scripts like HotJar and PayPal are covered here

Lesson 5: Advanced Engagement
By this point, you'll have all of your foundational tracking in order and working. But there is more… much more! Think scroll tracking and measuring video interaction.

Lesson 6: The Data Layer (Your Future Awaits)
You'll already have a working knowledge of how to use Google Tag Manager Variables at this point, but with this lesson you level-up your skills and start using the Data Layer to expand what's possible.

Lesson 7: Keeping It Clean & Organized
As W.I.N. Google Tag Manager comes to a close, you get tips, tactics, and strategies to make sure that it stays clean and organized for years to come.

“What if my questions isn’t here?”

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Get W.I.N. Google Tag Manager Basics Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To
Every W.I.N. Course Including W.I.N. Google Tag Manager Basics

Get W.I.N. Google Tag Manager Basics

Lifetime Access for

Only $147

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

M

Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
M

Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

The Complete W.I.N. Google Tag Manager Basics Course

N

Recorded Q & A Calls with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Tag Manager Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Tag Manager Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
N

Private members-only Winner’s Circle community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

Copyright 2019 MeasurementMarketing.io

Copyright 2019 MeasurementMarketing.io