Good question! Here are the lessons…
Lesson #1 – Good Gets Better
Kickoff your W.I.N. by exploring the retargeting limits traditional setups have (and why Google Tag Manager will be your best friend).
Lesson #2 – The Power of The Plan
Want great results from your retargeting? Then you need to think it through. Fortunately, there's a tool for that! You'll get a chance to use it to build your retargeting plan during this lesson.
Lesson #3 – Facebook 101
Your W.I.N. continues as you discover how to setup your Facebook pixels to retarget the right message, to the right audience, at the right time.
Lesson #4 – Google Ads 101
Move over Facebook… it's time to dive into using Google Tag Manager to setup your Google Ads retargeting!
Lesson #5 – Making it Count
Is your retargeting working like you thought it would? As you wrap up your W.I.N. you see exactly how to create and read reports that will tell you.