W.I.N. Google Tag Manager
Retargeting Setup

​​Maximize Your ROI on Retargeting Campaigns and Increase Sales with “Conversation-Based” Retargeting using Google Tag Manager

If you’ve been doing any type of retargeting campaign, then you know the importance of sending the right message to the right person at the right time.

With retargeting, you can get quality visitors back to your site in order to give them another opportunity to purchase your product/service.

The thing is…

Most marketers fail to generate positive results because they're stuck in the old way of doing things…

“I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!”
S.R. Kinnear
SRKinnear, Inc

The Old (Less Effective) Way:
“Page-Based” Retargeting

The old way to set up retargeting was…

When a visitor lands on URL “yoursite.com/sales-page” and the visitor does not go to URL “yoursite.com/order-form”. Then send a retargeting ad to get the visitor to go to “yoursite.com/orderform”.

AKA: Page-Based Retargeting.

Let’s imagine you have a retargeting campaign set up for visitors who visit your sales page but they don't go to the order form…

With Page-Based retargeting, the retargeting ad goes to the visitor regardless of how long they engage with your sales page.

This means you are most likely spending money to retarget anyone who landed on your sales page by accident.

These “accidental visitors” could come with the following costs:

  • Higher costs per click (due to the high bounce rates)
  • Low quality, engagement, and conversion scores/rankings
  • Cause low quality, engagement, and conversion rankings
  • And your ad platform could ding you for providing a less than a desirable user experience
Fortunately, you now have access to a more effective method…

The New (More Effective) Way:
“Conversation-Based” Retargeting

nstead of using Page-Based retargeting, the ideal method is to retarget visitors based on how much they engage with your page(s).

Which would put the focus on retargeting people based on how they behave with your page(s).

Back to our previous example…

Instead of using Page-Based (URL) retargeting to get visitors to your order form —> you now use Google Tag Manager to retarget people who actually “engage” on your page.

Here are some examples of engagement:

  • Visitor scrolls through 40% of the page
  • Visitor remains on a page for more than 20 secs
  • Visitor reaches the Call-to-Action section of your page

You see, Conversation-Based retargeting helps you to avoid sending retargeting ads to people who land on your page(s) by accident. Focusing on visitors who actually spend time consuming your marketing message.

Which could lower your cost per click, increase quality scores and send signals back to your ad platform that your pages are user-friendly. Ultimately maximizing your ad spend ROI because your retargeting budget is going towards visitors who are most likely interested in your offer.

So, how do you implement Conversation-Based Retargeting? That’s what this W.I.N. Course is all about…

Introducing:
W.I.N. Google Tag Manager Retargeting Setup

W.I.N. stands for “What I Need”, and every W.I.N. is designed to give you everything you need to measure your marketing.

In this case… leveraging Google Tag Manager to implement Conversation-Based Retargeting…

Get W.I.N. Google Tag Manager Retargeting Setup And Discover:

  • The one-page framework to know exactly what behaviors you can track and retarget for your campaigns
  • A simple plan to know what message to send to the right people and when you should send it.
  • How to know if your retargeting is actually working
  • And much more!

What’s Specifically Covered
In W.I.N. Google Tag Manager Retargeting Setup?

Lesson #1 – Good Gets Better

Kickoff your W.I.N. by exploring the retargeting limits traditional setups have (and why Google Tag Manager will be your best friend).

Lesson #2 – The Power of The Plan

Want great results from your retargeting? Then you need to think it through. Fortunately, there's a tool for that! You'll get a chance to use it to build your retargeting plan during this lesson.

Lesson #3 – Facebook 101

Your W.I.N. continues as you discover how to set up your Facebook pixels to retarget the right message, to the right audience, at the right time.

Lesson #4 – Google Ads 101

Move over Facebook… it's time to dive into using Google Tag Manager to set up your Google Ads retargeting!

Lesson #5 – Making it Count

Is your retargeting working like you thought it would? As you wrap up your W.I.N. you see exactly how to create and read reports that will tell you.

PLUS… You Also Get Unlimited Access to “Ask An Instructor” Support System

Most online training programs give you information, However, information alone is not enough.

You need…

  • Someone to guide you when you face difficulties.
  • Someone to help you navigate through challenges.
  • Someone who can offer ongoing SUPPORT as you implement these tips, tricks, and techniques in your own business.
That’s why with W.I.N. Google Tag Manager Beyond Basics… you also get the “Ask An Instructor” support system.
That means you've got a:
  • Team of trained measurement marketers by your side.
  • Actual instructors who are using Google Tag Manager for retargeting.
  • Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it. This level of support retails for $497/mo but as a W.I.N. Google Tag Manager Retargeting Setup student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

Ready To Level Up Your Retargeting Game?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Tag Manager Retargeting Setup

Get W.I.N. Google Tag Manager Retargeting Setup

(Get Instant Access to ALL W.I.N. Courses)

Only $147


  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N. Google
Tag Manager Retargeting Setup

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Learn More About
Measurement Marketing Academy

PLUS… You’re Also Protected With 100% Satisfaction + Lock-In Your Low Rates Guarantee

Start using W.I.N. Google Tag Manager Retargeting Setup… and get access to EVERYTHING.
  • Watch every step-by-step lesson…
  • Use the “Ask An Instructor” support system…
  • Learn custom templates, cookies, and JavaScripts
  • Take your GTM skills to the next level
On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $197/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $97/mo!

That’s a saving of $1,200 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time

Time To Use Google Tag Manager Retargeting Setup

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Tag Manager Retargeting Setup

Get W.I.N. Google Tag Manager Retargeting Setup

(Get Instant Access to ALL W.I.N. Courses)

Only $147


Get W.I.N. Google
Tag Manager Retargeting Setup

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

Learn More About
Measurement Marketing Academy

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

Yes! If you're a current member of W.I.N. Monthly Pass or Measurement Marketing Academy, you get FREE access to this course.In fact, it’s already back there in the W.I.N. Courses section in your members area.
If you want to increase conversion rates and bring quality leads back to your website, W.I.N. Google Tag Manager Retargeting Setup is for you. It shows you the NEW way of doing retargeting that helps you send the right message to the right people at the right time.
No. Setting up your Google Tag Manager for retargeting could be a little tricky. It can easily become complicated if you don’t know what you’re doing. Fortunately, as a W.I.N. Course student (or W.I.N. Monthly Pass member), you got access to “Ask An Instructors” support system. This is where you can get help, ask questions, or even get a “fresh pair of eyes” to help you unstuck and move forward faster.

Good question! Here are the lessons…

Lesson #1 – Good Gets Better
Kickoff your W.I.N. by exploring the retargeting limits traditional setups have (and why Google Tag Manager will be your best friend).

Lesson #2 – The Power of The Plan
Want great results from your retargeting? Then you need to think it through. Fortunately, there's a tool for that! You'll get a chance to use it to build your retargeting plan during this lesson.

Lesson #3 – Facebook 101
Your W.I.N. continues as you discover how to setup your Facebook pixels to retarget the right message, to the right audience, at the right time.

Lesson #4 – Google Ads 101
Move over Facebook… it's time to dive into using Google Tag Manager to setup your Google Ads retargeting!

Lesson #5 – Making it Count
Is your retargeting working like you thought it would? As you wrap up your W.I.N. you see exactly how to create and read reports that will tell you.

Have other questions? Send an email to [email protected] and let us know how we can help you.

Get W.I.N. Google Tag Manager Retargeting Setup Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Tag Manager Retargeting Setup
  • Complete step-by-step video lessons
  • Access to ALL W.I.N. Courses (through W.I.N. Monthly Pass)
  • Ask An Instructor support system
  • Instant access to members-only Winner’s Circle Community
  • 30-day satisfaction guarantee
  • Lock-in your low rates guarantee

Get W.I.N. Google Tag Manager Retargeting Setup

(Get Instant Access to ALL W.I.N. Courses)

Only $147


Get W.I.N. Google
Tag Manager Retargeting Setup

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

Learn More About
Measurement Marketing Academy