W.I.N. Google Tag Manager
Beyond Basics

​​Level Up Your SkillsWith Custom Templates,
Cookies, Trigger Groups and More…

Does this sound like you?

You’re pretty comfortable with setting up tags, variables, and triggers in Google Tag Manager.

The thing is…

You’re probably wondering, what more can you do with Google Tag Manager?

What are these things called custom templates and custom JavaScripts?

What about “cookies”?

Trigger Groups?

“I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!”
S.R. Kinnear
SRKinnear, Inc

These are the kinds of things you might not know unless you ask those questions or dig deeper into the standard documentation.

Because the truth is…

There’s a LOT more to know about the power of Google Tag Manager…

If you’re ready to go beyond the basics and unlock the full power of Google Tag Manager, then this W.I.N. Course is what you’ve been waiting for!.

Introducing:
W.I.N. Google Tag Manager Beyond Basics

W.I.N. stands for “What I Need”, and every W.I.N. is designed to give you everything you need to measure your marketing. In this case… taking your GTM skills to the next level.

Get W.I.N. Google Tag Manager Beyond Basics And Discover:

  • How to use custom templates for tags and variables
  • How to efficiently manage containers and workflows
  • Advanced uses of triggers using GTM’s Trigger Groups
  • And much more!
  • Redacting PII in Google Analytics with GTM
  • How to set, read, and manage cookies using Google Tag Manager
  • Tips and tricks to use custom JavaScripts

What’s Specifically Covered
In W.I.N. Google Tag Manager Beyond Basics?

Lesson #1 – The Great Beyond

Start your W.I.N. with an overview of what advanced features Google Tag Manager offers (and why you want to use them)

Lesson #2 – Custom Templates – The “Tag” Edition

Custom Templates are quickly becoming one of the most useful features in Google Tag Manager. In this lesson, you'll cover Tags.

Lesson #3 – Custom Templates – The “Variable” Edition

Your W.I.N. continues as you dive into Custom Variable templates!

Lesson #4 – Custom JavaScript Variables

You can only get so far in GTM without using Custom JavaScript Variables. In this lesson, you'll see plenty of real-world examples of how to use Custom JavaScript variables to get even more from your implementation.

Lesson #5 – Exploring the Ultimate GTM Toolbox

Finish up your W.I.N. by exploring 3rd party tools that help you take Google Tag Manager to a whole new level!

PLUS… You Also Get Unlimited Access To
“Ask An Instructor” Support System

Most online training programs give you information, However, information alone is not enough.

You need…

  • Someone to guide you when you face difficulties.
  • Someone to help you navigate through challenges.
  • Someone who can offer Ongoing support as you implement this W.I.N. in your business.
That’s why with W.I.N. Google Tag Manager Beyond Basics… you also get the “Ask An Instructor” support system.
That means you've got a:
  • A team of trained measurement marketers by your side.
  • Actual instructors who are using advanced Google Tag Manager techniques and strategies.
  • Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Google Tag Manager Beyond Basics student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

Ready To Go Beyond The Basics Of Google Tag Manager?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Google Analytics Basics

Get W.I.N. Google
Tag Manager Beyond Basics

Lifetime Access for

Only $147


  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N. Google
Tag Manager Beyond Basics

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Learn More About
Measurement Marketing Academy

PLUS… You’re Also Protected With 100% Satisfaction + Lock-In Your Low Rates Guarantee

Start using W.I.N. Google Tag Manager Beyond Basics… and get access to EVERYTHING.
  • Watch every step-by-step lesson…
  • Use the “Ask An Instructor” support system…
  • Learn custom templates, cookies, and JavaScripts
  • Take your GTM skills to the next level
On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $197/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $97/mo!

That’s a saving of $1,200 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time

Time To Use Google Tag Manager Beyond Basics

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Tag Manager Beyond Basics

Get W.I.N. Google
Tag Manager Beyond Basics

Lifetime Access for

Only $147


Get W.I.N. Google
Tag Manager Beyond Basics

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

Learn More About
Measurement Marketing Academy

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

This is perfect for people who are actively using Google Tag Manager. Definitely not for beginners because it could be wildly overwhelming.

If you want the basics of Google Tag Manager, go here.

This W.I.N. course perfect Yes, you need to have an existing setup to apply the lessons in this W.I.N. Course.
Of course not! Google Tag Manager Beyond Basics can be downright confusing if you try to figure this out on your own.. That’s why at the end of every session, there is a LIVE Q&A where you can ask questions so you can move forward faster. You also get access to “Ask An Instructor” to get help, ask questions, and get a “fresh pair of eyes” to help you get unstuck.

Good question! There are 5 lessons for W.I.N. Google Tag Manager Beyond Basics, which includes:

Lesson #1 – The Great Beyond
Start your W.I.N. with an overview of what advanced features Google Tag Manager offers (and why you want to use them)

Lesson #2 – Custom Templates – The “Tag” Edition
Custom Templates are quickly becoming one of the most useful features in Google Tag Manager. In this lesson, you'll cover Tags.

Lesson #3 – Custom Templates – The “Variable” Edition
Your W.I.N. continues as you dive into Custom Variable templates!

Lesson #4 – Custom JavaScript Variables
You can only get so far in GTM without using Custom JavaScript Variables. In this lesson, you'll see plenty of real-world examples of how to use Custom JavaScript variables to get even more from your implementation.

Lesson #5 – Exploring the Ultimate GTM Toolbox
Finish up your W.I.N. by exploring 3rd party tools that help you take Google Tag Manager to a whole new level!

Have other questions? Send an email to [email protected] and let us know how we can help you.

Get W.I.N. Google Tag Manager Beyond Basics Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Google Tag Manager Beyond Basics
  • Complete step-by-step video lessons
  • Access to ALL W.I.N. Courses (through W.I.N. Monthly Pass)
  • Ask An Instructor support system
  • Instant access to members-only Winner’s Circle Community
  • 30-day satisfaction guarantee
  • Lock-in your low rates guarantee

Get W.I.N. Google
Tag Manager Beyond Basics

Lifetime Access for

Only $147


Get W.I.N. Google
Tag Manager Beyond Basics

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

Only $97/mo

(Retails at $197/mo SAVE $100 per MONTH!)

Best Value

Learn More About
Measurement Marketing Academy