What's Included in This W.I.N. Pack?

This pack is not just a random collection of courses… it’s designed to be a “Roadmap” completed in a specific order…leading you from Setup to Customization…

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W.I.N. GOOGLE ANALYTICS SETUP

Avoid Confusion And Overwhelm – And get More “Useful” Information With Proper Set Up

W.I.N. GOOGLE ANALYTICS SETUP

Avoid Confusion And Overwhelm – And get More “Useful” Information With Proper Set Up

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W.I.N. GOOGLE ANALYTICS BASICS

Get the Business Insights to Increase Traffic and Boost Conversions Using Just ONE Google Analytics Report

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W.I.N. GOOGLE ANALYTICS ECOMMERCE

Discover Which Traffic Source, Pages And Marketing Campaigns Are Driving Sales For Your Business With Ecommerce Tracking

W.I.N. GOOGLE ANALYTICS ECOMMERCE

Discover Which Traffic Source, Pages And Marketing Campaigns Are Driving Sales For Your Business With Ecommerce Tracking

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W.I.N. GOOGLE ANALYTICS ADVANCED CUSTOMIZATION

Customize Your Google Analytics Reports To Level-Up Your Marketing Results

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Once you complete the Kickstarter Pack, you will not only know Google Analytics…

You will have a firm grasp on how to leverage Google Analytics to measure what matters most to you and your business…without the tech-overwhelm or confusion

“What's A W.I.N.?”

W.I.N. stands for “What I Need…” W.I.N. courses are designed to give you EXACTLY what you need to learn a specific area of Measurement Marketing…

…I barely looked at Google Analytics. I’ve gone from self-described “know nothing” to what my colleagues call a ‘wizard'!

Merrill Richmond

Facebook@TalkToMerrill

What's Inside the W.I.N. Google Analytics Kickstarter Pack?

START HERE: W.I.N. Google Analytics Setup (4 Lessons)

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Lesson #1 – “Ready! Fire! Aim! What?!?”…Start your W.I.N. with an overall tour of what should (and shouldn't) be set up to improve your existing Google Analytics account.

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Lesson #2 – “Structure Gives Story”…With foundations in place, it's time to move on to your account structure. It's all about making sure the right details are in the right place.

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Lesson #3 – “What's Your Viewpoint?”…Structure gets you started, but setting up your views are where the magic happens.

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Lesson #4 – “Fixing Traffic Wrecks”…Close out your W.I.N. by learning how to diagnose and fix just about any traffic attribution issue… including measuring across domains!

Once you complete W.I.N. Google Analytics Setup, you will have a rock solid foundation in place. Now its time to move on to…

STEP 2 – W.I.N. Google Analytics Basics (5 Lessons)

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Lesson 1: “Why Good Reports Go Bad”…Learn the basics of reporting in Google Analytics. Including which report to use for what and the ONE REPORT THAT RULES THEM ALL!

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Lesson 2: “Lesson 2: Traffic, Traffic, Traffic”…Discover the power of “UTM”s and start tagging your traffic so you know exactly where your users are coming from…

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Lesson 3: “Lesson 3: When A Bounce Rate”… Isn’t…Know what actions your users are taking and, more importantly, NOT taking on your site….

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Lesson 4: “Goals, Goals, Goals!”…Want to know what are the results of your user’s actions? Leave it to Google Analytics and the power of “A.C.E. Goals” to guide the way…

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Lesson 5: “Ecommerce Evolution – The Basics”…This W.I.N. wraps up with an overview of the 2 different ecommerce systems available in Google Analytics and how to get started using them.

Once you complete W.I.N. Google Analytics Basics you'll turn your account into a tool for gaining Actionable Insights, which will help you make more profitable marketing decisions.

Now, its time to start focusing on the revenue side of your business with…

STEP 3: W.I.N. Google Analytics Ecommerce (5 Lessons)

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LESSON 1: “TWO CHOICES… ONE ANSWER”…You'll start your Google Analytics Ecommerce journey by first understanding “Standard” vs “Enhanced” Ecommerce (and you'll know which is right for you).

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LESSON 2: “OH WHERE, OH WHERE, HAS MY DATA GONE?”… You can't report Ecommerce transaction details unless you know where to find them. In this lesson, you'll learn multiple ways to find the details you need.

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LESSON 3: “IN GOOD HANDS”…Once you know where to find the details you need, it's time to grab those details and make sure they get into the capable hands of Google Tag Manager.

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LESSON 4: “DELIVERY DETAILS”…It's time to send your transaction details to Google Analytics! By the end of this lesson, you'll know both how to do that AND how to make sure it's working.

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LESSON 5: “EXPANDING ON WHAT'S ENHANCED”…Enhanced Ecommerce requires a little more setup than most, but at the end of this lesson, you'll know exactly how to tell Google Tag Manager to report impressions, add-to-carts, and more.

Once you have your Ecommerce tracking in place, you're ready to take your Google Analytics platform and skills to the Next Level…

STEP 4: W.I.N. Google Analytics Advance Customization (6 Lessons)

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Lesson #1 – “Causes of Customization”…You'll start your W.I.N. by understanding what can be customized in Google Analytics with an Advanced Customization Audit.

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Lesson #2 – “Customization Building Blocks”…It's time to start customizing! You'll begin by discovering how to get Google Analytics to report by affiliate, lead type, customer avatar, and just about anything else you can imagine…

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Lesson #3 – “Cookie Cutter Customization”…Everything's better with cookies! Including your ability to customize. Here you'll level up your new skills by bringing cookies into your measurement mix.

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Lesson #4 – “Customizing For Cross-Device Journeys”….Google Analytics does it's best to count users, but it's not really all that accurate. With this customization, you'll get a more “useful truth”.

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Lesson #5 – “Customizing Your Data Story”…Finish your W.I.N. with a few final skills & customize your Google Analytics to automatically avoid measuring things it shouldn't (like spam and your own internal hits). And, to measure things you wish it would (like rebills).

Once you complete this W.I.N. you'll have a Google Analytics customized to your needs and much more!

BONUS W.I.N. COURSE!
You'll also be First In Line to get
W.I.N. Google Analytics 2.0 (web+app)
For Free! (Coming in 2020)

Designed to be Simple!

The W.I.N. Google Analytics Kickstarter Pack is designed for “Rapid Consumption” and “Fast Implementation”…

Lessons are roughly 20 – 30 mins each, because we cut out all the fluff, tech-babble, and get right to what you need. You can implement as you go. And…

You’ll also have access to our proprietary tools and resources to speed up implementation…

“What If I Need Help?!”

Great question!

When you purchase W.I.N. Google Analytics Kickstarter Pack you'll get 365 Days of the MeasurmentMarketing.io “Ask an Instructor Support System”

Frankly, our Ask an Instructor support system goes beyond your normal “Help Desk”.

Our support is more like having a Measurement Marketing instructor working with you to overcome your challenges.

We encourage you to send screenshots, videos, as well as text.

We have a reputation for answering questions in Hours, instead of days.

Every question will be responded to with customized answers. We also like to send screenshots and videos to make sure you get the exact answer you're looking for.

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!

Kim Cashwell

Marketing Manager, FMTC.co

You’re Also Protected By Our 100% Satisfaction Guarantee!

Start using W.I.N. Google Analytics Kickstarter Pack…

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Watch the step-by-step lessons…

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Practice implementing what you’ve learned…

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Use the “Ask An Instructor” support system…

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

Get W.I.N. Google Analytics Kickstarter Pack Today

What You GetRetail PriceYour Price…
W.I.N. Google Analytics Setup$147INCLUDED
W.I.N. Google Analytics Basics$147INCLUDED
W.I.N. Google Analytics Ecommerce$147INCLUDED
W.I.N. Google Analytics Advanced Customization$147INCLUDED
[BONUS] W.I.N. Google Analytics 2.0 (App+Web)$147INCLUDED
Ask An Instructor Support System$497/monthINCLUDED (365 DAYS)
30 Day Money Back GuaranteeINCLUDEDINCLUDED
TOTAL$1232One-time Payment $297
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Complete step-by-step video lessons

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Access to 4 Google Analytics W.I.N. Courses

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BONUS: W.I.N. Google Analytics 2.0 (Web+App) (Coming in 2020)

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365-day Ask An Instructor support system

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100% satisfaction guarantee

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