The way Mercer teach W.I.N. Courses makes it so easy to learn, understand and implement. He removes all the garbage and just give you the easy-to-follow and step-by-step guide you need to get the right numbers you need to know

Omari Broussard

10x Strategies Consulting

The way Mercer teach W.I.N. Courses makes it so easy to learn, understand and implement. He removes all the garbage and just give you the easy-to-follow and step-by-step guide you need to get the right numbers you need to know

Omari Broussard

10x Strategies Consulting

If you're selling anything online and you haven't set up your ecommerce tracking already, then you're missing a LOT of opportunity.

Sure, Google Analytics is such a powerful tool by itself.

Even its most basic set up can show you things like how much traffic comes to your site, where does it come from, and how they interact with your site.

But if you’re selling online…

You Need To Know More Than Just How Users Interact With Your Site

N

You need to know how these actions specifically affect sales on different products.

N

You need to see how much revenue is generated

N

You need to know how many transactions are there

N

And more…

Ecommerce Tracking in Google Analytics Can Show You That

Thing is… you need to set it up properly to make it work.

It’s not enabled by default…

That’s why this is the latest topic in our W.I.N. Course series called W.I.N. Google Analytics Ecommerce.

Introducing:
W.I.N. Google Analytics Ecommerce

W.I.N. stands for “What I Need…” and every W.I.N. courses are designed to give you EXACTLY what you need to learn a specific area of Measurement Marketing.

In this case, ecommerce tracking in Google Analytics!

Here’s A Fraction Of What You Discover Inside W.I.N. Google Analytics Ecommerce:

Z

The difference between standard vs enhanced ecommerce tracking

Z

The proper way to set up ecommerce tracking in Google Analytics

Z

How to use Google Tag Manager to make sure you get the right numbers

Z

How to track different parts of your ecommerce funnel

Z

How to identify the best actions you could take from your ecommerce report

Z

And much more

Learn Ecommerce Tracking Today!

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Google Analytics Ecommerce.

Get W.I.N. Google Analytics Ecommerce

Lifetime Access for

Only $147

(Retails at $197.. SAVE $50!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

M

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
M

Access to members-only Winner's Circle Community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

N

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
N

Access to members-only Winner's Circle Community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

What’s Exactly Covered?

Lesson 1: Two Choices… One Answer

You'll start your Google Analytics Ecommerce journey by first understanding “Standard” vs “Enhanced” Ecommerce (and you'll know which is right for you).

Lesson 1: Two Choices… One Answer

You'll start your Google Analytics Ecommerce journey by first understanding “Standard” vs “Enhanced” Ecommerce (and you'll know which is right for you).

Lesson 2: Oh Where, Oh Where, Has My Data Gone?

You can't report ecommerce transaction details unless you know where to find them. In this lesson you'll learn multiple ways to find the details you need.

Lesson 3: In Good Hands…

Once you know where to find the details you need, it's time to grab those details and make sure they get into the capable hands of Google Tag Manager.

Lesson 3: In Good Hands…

Once you know where to find the details you need, it's time to grab those details and make sure they get into the capable hands of Google Tag Manager.

Lesson 4: Delivery Details

It's time to send your transaction details to Google Analytics! By the end of this lesson you'll know both how to do that AND how to make sure it's working.

Lesson 5: Expanding On What's Enhanced

Enhanced Ecommerce requires a little more setup than most, but at the end of this lesson you'll know exactly how to tell Google Tag Manager to report impressions, add-to-carts, and more.

Lesson 5: Expanding On What's Enhanced

Enhanced Ecommerce requires a little more setup than most, but at the end of this lesson you'll know exactly how to tell Google Tag Manager to report impressions, add-to-carts, and more.

Plus! You Also Get…

BONUS: Get access to “Ask An Instructor” Support System

Now, there are times when you watch these W.I.N. Courses and you’ll have some questions…

Where you relate the learnings to your situation and…

You need a fresh pair of eyes…

That’s where the “Ask an Instructor” support comes in.

This support is UNLIKE anything you’ve ever seen before because inside the “Ask An Instructor” support system…

You can send over your screenshots, videos and questions about your situation like:

N

“Which goals should I be setting?”

N

“Are my traffic tags going to be useful?”

N

Or “I’m trying to do enhanced ecommerce tracking, can you help me?”

And pretty soon…

Your instructors will give you customized answers and feedback (even a screenshot or video, whichever is more useful to you).

“Ask An Instructor” is like having a consultant standing by, ready to help you in a moment's notice, so you can get answers in hours, not days.

“Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!”

Kim Cashwell

Marketing Manager, FMTC.co

Learn Ecommerce Tracking Today!

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Google Analytics Ecommerce.

Get W.I.N. Google Analytics Ecommerce

Lifetime Access for

Only $147

(Retails at $197.. SAVE $50!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

M

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
M

Access to members-only Winner's Circle Community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

N

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
N

Access to members-only Winner's Circle Community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

You’re Also Protected By Our
100% Satisfaction + Locked-In Rate Guarantee!

Start using W.I.N. JavaScript Basics for GTM… and get access to EVERYTHING.

N

Watch every step-by-step lesson...

N

Get help and answers from Chris “Mercer” Mercer himself…

N

Understand the basics of JavaScript…

N

Do more with Google Tag Manager...

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $97/mo.

But if you secure your W.I.N. Monthly Pass membership today, you can start for ONLY $47/mo!

That’s a saving of over $600 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time.

About Your Instructor

Chris “Mercer” Mercer, is the co-owner of MeasurementMarketing.io. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Frequently Asked Questions

“Who is this program for?”
If you’re selling online and you want to track your ecommerce but you don’t know how to do it, then W.I.N. Google Analytics Ecommerce is PERFECT for you.

“Ecommerce Tracking” is one of the features of Google Analytics and it helps you track information like…

    • Know what product you’re selling
    • How much you are selling
    • Which traffic source the customer purchased your product from
    • How much did your customers spend on their purchases
    • Total product revenue

And much more…

When you know these numbers, it will help you create a marketing strategy that generates maximum results for minimal effort.

Thing is…

You need to set it up properly to make it work.

And that’s what W.I.N. Google Analytics Ecommerce is all about.

“Who is this NOT for?”

If you’re ecommerce tracking is already up and running and you have a good grasp of what the reports are telling you, you probably don’t need this.

Also, if you don’t have at least a basic understanding of Google Tag Manager and Google Analytics, including things like setting “Goals” and UTMs”, this is not for you.

Want to learn how to do UTMs and set Goals? W.I.N. Google Tag Manager and W.I.N. Google Analytics can help you.

“Will this work for the cart I use?”

Whether you’re using Shopify, WooCommerce, Infusionsoft, Clickfunnels, UltraCart, Clickbank, etc… this is going to be useful.

Keep in mind though, some platforms have limitations…

But you’ll get a wide variety of techniques to make sure you get as much information as you can, so you can take the best possible action for your business.

“Do I get some support?”

Absolutely!

Setting up ecommerce tracking may be simple but not an easy task.

That’s why at the end of every live-training session, there is a LIVE Q&A where you can ask questions so you can move forward faster.

You’ll also be able to email me for help if you need it after the training is over.

That way, even if you're watching the replay you can still get help when you need it.

“What does W.I.N. Google Analytics Ecommerce cover?"

Good question! Here are the lessons…

Lesson 1: Two Choices… One Answer

You'll start your Google Analytics Ecommerce journey by first understanding “Standard” vs “Enhanced” Ecommerce (and you'll know which is right for you).

Lesson 2: Oh Where, Oh Where, Has My Data Gone?

You can't report ecommerce transaction details unless you know where to find them. In this lesson you'll learn multiple ways to find the details you need.

Lesson 3: In Good Hands…

Once you know where to find the details you need, it's time to grab those details and make sure they get into the capable hands of Google Tag Manager.

Lesson 4: Delivery Details

It's time to send your transaction details to Google Analytics! By the end of this lesson you'll know both how to do that AND how to make sure it's working.

Lesson 5: Expanding On What's Enhanced

Enhanced Ecommerce requires a little more setup than most, but at the end of this lesson you'll know exactly how to tell Google Tag Manager to report impressions, add-to-carts, and more

“What if it doesn’t work for me?”

We got you covered!

You've got a full 30 days to explore this W.I.N.

Watch the videos, ask as many questions as you'd like, track ecommerce in Google Analytics… If it's still not for you, let us know and we'll give you a full refund.

“What if my questions aren’t here?”

Got other questions? If you have other question that’s not in the list, Send an email to mercer@measurementmarketing.io and let us know how we can help you.

Otherwise…

Learn Ecommerce Tracking Today!

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Courses Including W.I.N. Google Analytics Ecommerce.

Get W.I.N. Google Analytics Ecommerce

Lifetime Access for

Only $147

(Retails at $197.. SAVE $50!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

M

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
M

Access to members-only Winner's Circle Community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

W.I.N. Google Analytics Ecommerce

N

“Ask an Instructor” support

N

Access to all current W.I.N. Courses, including:

  • W.I.N. Google Analytics
  • W.I.N. Google Tag Manager
  • W.I.N. Google Data Studio
  • W.I.N. Facebook Analytics
  • W.I.N. Regular Expressions
  • W.I.N. Traffic Attribution
  • W.I.N. JavaScript Basics for GTM
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Funnel Tracking
  • W.I.N. Retention, Churn, and Cohorts
  • And others…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Ecommerce Reporting
  • W.I.N. Google Ads Retargeting
  • W.I.N. Churn, Retention and Cohorts
  • W.I.N. Funnel Tracking
  • W.I.N. Customer Cost
  • W.I.N. Measurement Planning
N

Access to members-only Winner's Circle Community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

  • Trusted By Brands Like: