W.I.N. Facebook Retargeting

Send The Right Message to the Right Prospect at The Right Time Using The Power Of Facebook Retargeting + Google Tag Manager

The key to success with Facebook Retargeting ads is to… “Send the Right Message to the Right Person at the Right Time.”

Facebook Retargeting is one method to get visitors back to your site in order to give them another opportunity to purchase a product/service.

Yet, most retargeting campaigns are “URL-based.”

Which means all visitors are sent an ad when they land on a specific URL…even the “accidental” visitors…

Let’s look at a common scenario for retargeting…

“I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!”
S.R. Kinnear
SRKinnear, Inc

The Problem With The Old Way Of Facebook Retargeting

You install your Facebook Pixel on a Sales page to recover visitors who didn't purchase.

The pixel is set up to trigger a Facebook ad to the visitor's newsfeed and entice them to return to the Sales Page.

The problem is, how do you avoid sending ads to people who reach your sales page by accident?

When you send retargeting ads to “accidental” visitors, the ad is sent to the “Wrong Person, at the Wrong Time with the Wrong Message,” which could cost you…

Fortunately, there's a more effective method for increasing the success of your Facebook Retargeting Strategy…

The New Way Of Facebook Retargeting!

Instead of retargeting people based on URL alone, the ideal method is to retarget visitors based on how they engage with your page(s).

Which would put the focus on retargeting people based on how they behave on your website (or landing page).

Back to our example…

Instead of just retargeting people who saw your sales page –> you now use Google Tag Manager to target people who “engage” on your site.

Here are some examples:

This way, you’re sending the right message to the right people at the right time. Which could lower your Cost per click, increase relevance scores, and maximize your ROI (return on investment).

How do you do this kind of Facebook Retargeting? That’s what this W.I.N. Course is all about…

Introducing:
W.I.N. Facebook Retargeting

W.I.N. stands for “What I Need…” and every W.I.N. course is designed to help you master a specific area of Measurement Marketing.

In this case… sending the right message to the right people at the right time using Facebook retargeting + Google Tag Manager.

Inside W.I.N. Facebook Retargeting, you’ll discover…

PLUS… You Also Get Unlimited Access To “Ask An Instructor” Support System

Most online training programs give you information, However, information alone is not enough.

You need…

That’s why with W.I.N. Facebook Retargeting… you also get the “Ask An Instructor” support system.
That means you've got a:

​​In addition to that…

You can also send your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Facebook Retargeting student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

“The training and support that I've received from Measurement Marketing Academy is phenomenal. Mercer has a natural talent for teaching. The value is amazing. He's very inspirational. “
Victoria
800 Recovery Club

You’re Also Protected With 100% Satisfaction + Lock-In Your Low Rates Guarantee

Start using W.I.N. Facebook Retargeting… and get access to EVERYTHING
On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $197/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $97/mo!

That’s a saving of $1,200 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time

Ready To Improve Your Facebook Retargeting?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Facebook Retargeting

Get W.I.N. Facebook Retargeting

Lifetime Access for

  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Get W.I.N.
Facebook Retargeting

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

  • Complete W.I.N. Google Analytics 4 Basics Course
  • Q & A Call Recording with the instructor
  • Unlimited “Ask an Instructor” support
  • Instant access to over 20+ W.I.N. Courses, including:
  • Access to all future W.I.N. Courses
  • Private members-only Winner’s Circle community
Learn More About
Measurement Marketing Academy

What’s Covered In This W.I.N.:

Lesson 1: Problem… Meet The Plan

Start your W.I.N. with the tool to help you identify which action is more useful to target and what message you can send them.

Lesson 2: Power To The Pixel

With a solid understanding of what behavior should trigger a retargeting ad, it's time to embed “the MUST” Facebook pixel into your site and start measuring Events.

Lesson 3: Tagging For Fun And Profit? (Part 1)

Now that we got the basics, it’s time to actually measure behaviors using Google Tag Manager!

Lesson 4: Tagging For Fun And Profit? (Part 2)

This is where we go deeper with Google Tag Manager and measure advanced behaviors like do they scroll, did they play your video, or do they stay on your page for a certain period of time.

Lesson 5: Making It Count

Finish out your W.I.N. with a breakdown of how your retargeting is actually performing with Facebook reports.

Time Improve Your Facebook Retargeting

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including W.I.N. Facebook Retargeting

Get W.I.N. Facebook Retargeting

Lifetime Access for

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

Yes! If you're a current member of W.I.N. Monthly Pass or Measurement Marketing Academy, you get FREE access to this course. In fact, it’s already back there in the W.I.N. Courses section in your members area.

If you want to lower your (CPA) Cost Per Acquisition and increase your ROI (Return On Investment), W.I.N. Facebook Retargeting is for you.

It shows you the NEW way of doing Facebook Retargeting that helps you send the right message to the right people at the right time.

Of course not!

Learning how to measure Facebook Retargeting can be a little tricky.

Fortunately, as a W.I.N. Course student (or W.I.N. Monthly Pass member), you got access to “Ask An Instructors” support system.

This is where you can get help, ask questions, or even get a “fresh pair of eyes” to help you unstuck and move forward faster.

Good question! Here are the lessons… Lesson 1: Problem… Meet The Plan Start your W.I.N. with the tool to help you identify which action is more useful to target and what message you can send them. Lesson 2: Power To The Pixel With a solid understanding of what behavior should trigger a retargeting ad, it's time to embed “the MUST” Facebook pixel into your site and start measuring Events. Lesson 3: Tagging For Fun And Profit? (Part 1) Now that we got the basics, it’s time to actually measure behaviors using Google Tag Manager! Lesson 4: Tagging For Fun And Profit? (Part 2) This is where we go deeper with Google Tag Manager and measure advanced behaviors like do they scroll, did they play your video, or do they stay on your page for a certain period of time. Lesson 5: Making It Count Finish out your W.I.N. with a breakdown of how your retargeting is actually performing with Facebook reports.

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Get W.I.N Facebook Retargeting Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Google Analytics Basics

Get W.I.N. Facebook Retargeting

Lifetime Access for

Get This GA4 Course FREE... When you subscribe to Measurement Marketing Academy

(Get Instant Access to ALL W.I.N. Courses)