W.I.N. stands for “What I Need...” and every W.I.N. course is designed to give you exactly what you need to learn a specific area of Measurement Marketing.

Going through W.I.N. Courses alleviate all the frustrations of learning how to know your numbers and measure your marketing. It’s step-by-step, easy to learn, and make it easier to implement. Not to mention their support because it’s topnotch! You’ll never go wrong with W.I.N. Courses

Omari Broussard

10x Strategies Consulting

Choose The Best W.I.N. For You:

W.I.N. FACEBOOK RETARGETING

  • Quickly figure out which prospects are worth showing ads
  • Create your Facebook retargeting pixels
  • Plan, build, and test every stage of your retargeting
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W.I.N. GOOGLE ANALYTICS BASICS

  • Know where your users are coming from…
  • Know what actions their taking AND the results of those actions…
  • And all from one Google Analytics report!
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W.I.N. GOOGLE TAG MANAGER

  • How to use Google Tag Manager like a pro even if you’re a complete beginner
  • How to avoid making BIG mistakes that could cost you a ton of time
  • Things you didn’t know that Google Tag Manager can actually do for you
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W.I.N. GOOGLE DATA STUDIO DASHBOARD BASICS

  • Create reports you can actually use
  • How to connect your Analytics to Data Studio
  • Customize the appearance of your dashboard
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I enjoyed W.I.N. Courses! It gave me the step-by-step guide on how to use Google Analytics, Tag Manager and Data Studio Dashboards!

Radu Silaghi

WHY CHOOSE JUST ONE W.I.N.?

Get them all with W.I.N. Monthly Pass

W.I.N. FACEBOOK ANALYTICS

  • How to take advantage of this newly available Facebook tool
  • Automatically track Lifetime Value of your customer
  • Build funnels from your business pages through to your website
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W.I.N. KNOW YOUR NUMBERS

  • Know the difference between ROI, ROAS, KPI, LTV and more
  • Which numbers are important and which can ignore
  • Basic math to improve your marketing results
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W.I.N. REGULAR EXPRESSIONS

  • How RegEx can make Google Analytics easier
  • How it simplify Google Tag Manager implementation
  • How to use RegEx to create sales funnels in Google Analytics
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W.I.N. GOOGLE TRAFFIC ATTRIBUTION

  • Which traffic sources is working and which ones don’t
  • How to assign value with the result
  • How other platforms handle attribution
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Before I made my decision more on gut feeling and how much engagement I could note. Now,
I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link!”

Melanie Summer

Younique Media

WHY CHOOSE JUST ONE W.I.N.?

Get them all with W.I.N. Monthly Pass

W.I.N. JAVASCRIPT BASICS FOR GTM

  • Discover the building blocks of JavaScript
  • How to build custom JavaScript in Google Tag Manager
  • How you can use JavaScript to improve measurement
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W.I.N. GOOGLE ANALYTICS ECOMMERCE

  • Standard vs Enhanced ecommerce reporting
  • Using Google Tag Manager to report ecommerce
  • How to track different parts of your ecommerce funnel
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W.I.N. FUNNEL TRACKING

  • Using funnels to track results
  • How are you getting those results
  • Build a funnel tracker using Google Data Studio
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W.I.N. RETENTION, CHURN, AND COHORTS

  • Figure out member/subscriber retention rate
  • Predict how many subscribers fall out and when
  • How to solve retention problem before it wreak havoc
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I do a lot of advertising on facebook and I want to track my progress. But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses. This program gave me a great foundation in Google tag manager. Highly recommended!

S.R. Kinnear

SRKinnear, Inc

WHY CHOOSE JUST ONE W.I.N.?

Get them all with W.I.N. Monthly Pass

W.I.N. Your Measurement Plan

  • What numbers to measure and what to ignore
  • The Q.I.A. method to build a measurement plan
  • How to do basic audit for your Google Analytics
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W.I.N. Cost Per Acquisition

  • Discover that is your "True Cost"
  • How to measure your Cost Per Lead
  • How to measure your Cost Per Customer
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W.I.N. Google Analytics setup

  • How to start a fresh set up or fix an existing one
  • Which filters to use, and when
  • How to organize Google Analytics
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W.I.N. Google Analytics Advanced Customization

  • What can be customized in Google Analytics
  • How to get Google Analytics to report by lead "types"
  • How to measure cross-device journeys
Learn More

More Courses Coming Soon

W.I.N. Google Optimize

  • How to install Google Optimize
  • How to set up a split test
  • How to personalize user experience

W.I.N. Google Tag Manager Advanced

  • How to use custom templates
  • Redact PII within Google Tag Manager
  • Using GTM to set cookies

W.I.N. GOOGLE ADS RETARGETING

  • Discover which prospects are worth showing ads
  • How to create Google Ads retargeting tag
  • The simple process to test if your retargeting is working

Keep checking back for more

W.I.N. Courses to be announced!

MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users. Plus the weekly mastermind meetings are excellent and Mercer and his team are always there to help with any questions I have

Julian England

Google Ads and Analytics Expert

Copyright 2019 MeasurementMarketing.io

Copyright 2019 MeasurementMarketing.io