W.I.N. Google Analytics Kickstarter Pack

Kickstart your Measurement Marketing system with Everything You Need to leverage Google Analytics for growing your business.

W.I.N. Google Analytics setup

  • How to start a fresh set up or fix an existing one
  • Which filters to use, and when
  • How to organize Google Analytics

W.I.N. GOOGLE ANALYTICS BASICS

  • Know where your users are coming from…
  • Know what actions their taking AND the results of those actions…
  • And all from one Google Analytics report!

W.I.N. GOOGLE ANALYTICS ADVANCED CUSTOMIZATION

  • What can be customized in Google Analytics
  • How to get Google Analytics to report by lead “types”
  • How to measure cross-device journeys

W.I.N. GOOGLE ANALYTICS ECOMMERCE

  • Standard vs Enhanced ecommerce reporting
  • Using Google Tag Manager to report ecommerce
  • How to track different parts of your ecommerce funnel

Choose Individual W.I.N.

W.I.N. Google Analytics setup

  • How to start a fresh set up or fix an existing one
  • Which filters to use, and when
  • How to organize Google Analytics
See Details

W.I.N. GOOGLE ANALYTICS BASICS

  • Know where your users are coming from…
  • Know what actions their taking AND the results of those actions…
  • And all from one Google Analytics report!
See Details

W.I.N. GOOGLE TAG MANAGER BASICS

  • How to use Google Tag Manager like a pro even if you’re a complete beginner
  • How to avoid making BIG mistakes that could cost you a ton of time
  • Things you didn’t know that Google Tag Manager can actually do for you
See Details

W.I.N. GOOGLE DATA STUDIO DASHBOARD BASICS

  • Create reports you can actually use
  • How to connect your Analytics to Data Studio
  • Customize the appearance of your dashboard
See Details
7

W.I.N.s For The Strategic Marketer

W.I.N. Your Measurement Plan

  • What numbers to measure and what to ignore
  • The Q.I.A. method to build a measurement plan
  • How to do basic audit for your Google Analytics
See details

W.I.N. KNOW YOUR NUMBERS

  • Know the difference between ROI, ROAS, KPI, LTV and more
  • Which numbers are important and which can ignore
  • Basic math to improve your marketing results
See details

W.I.N. FUNNEL TRACKING

  • Using funnels to track results
  • How are you getting those results
  • Build a funnel tracker using Google Data Studio
See details

W.I.N. Cost Per Acquisition

  • Discover that is your "True Cost"
  • How to measure your Cost Per Lead
  • How to measure your Cost Per Customer
See details
7

Go Beyond The Basics…

W.I.N. JAVASCRIPT BASICS FOR GTM

  • Discover the building blocks of JavaScript
  • How to build custom JavaScript in Google Tag Manager
  • How you can use JavaScript to improve measurement
see details

W.I.N. KNOW YOUR NUMBERS

  • Know the difference between ROI, ROAS, KPI, LTV and more
  • Which numbers are important and which can ignore
  • Basic math to improve your marketing results
see details

W.I.N. RETENTION, CHURN, AND COHORTS

  • Figure out member/subscriber retention rate
  • Predict how many subscribers fall out and when
  • How to solve retention problem before it wreak havoc
see details

W.I.N. GOOGLE ANALYTICS ECOMMERCE

  • Standard vs Enhanced ecommerce reporting
  • Using Google Tag Manager to report ecommerce
  • How to track different parts of your ecommerce funnel
see details

W.I.N. FACEBOOK RETARGETING

  • Quickly figure out which prospects are worth showing ads
  • Create your Facebook retargeting pixels
  • Plan, build, and test every stage of your retargeting
see details

W.I.N. FACEBOOK ANALYTICS

  • How to take advantage of this newly available Facebook tool
  • Automatically track Lifetime Value of your customer
  • Build funnels from your business pages through to your website
see details
7

UPCOMING COURSES

W.I.N. Google Optimize

  • How to install Google Optimize
  • How to set up a split test
  • How to personalize user experience

Jan. 2020

W.I.N. Google Tag Manager Beyond Basics

  • How to use custom templates
  • Redact PII within Google Tag Manager
  • Using GTM to set cookies

feb. 2020

W.I.N. Google Tag Manager Retargeting Setup

  • Discover which prospects are worth showing ads
  • How to create Google Ads retargeting tag
  • The simple process to test if your retargeting is working

Keep checking back for more

W.I.N. Courses to be announced!

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ONE W.I.N.?

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