Which Area Of Measurement Marketing Would You Like to Focus On?

“W.I.N. stands for 'What I Need…' and every W.I.N is designed to give you exactly what you need to learn a specific area of Measurement Marketing.”

I want to store all my numbers in one place from different domains and platforms…

Google Analytics

I want to collect and organize my pixels and tracking codes in one place…

Google Tag Manager

I want to visualize my numbers with useful reports that tell me what to do next…

Google Data Studio

I want to know what questions to ask and what actions to take to marketing results…

Measurement Strategy

Most courses on Google Analytics, Google Tag Manager, and Google Data Studio can be technically overwhelming, full of jargon, and come with very little support (Leaving you more confused than when you started).

W.I.N. Courses are hyper-focused, easy-to-follow, and made for marketers who want more results and do so quickly.

When you invest in a W.I.N. Kickstarter Pack you also get instant access to the “Ask An Instructor” Support System. MeasurementMarketing.io instructors will be standing by to get you unstuck and implementing fast.

Brands who trust MeasurementMarketing.io Products and Services:

Need More Than An Individual Kickstarter Pack? Get W.I.N. Monthly Pass…

W.I.N. Monthly Pass gives you instant access to EVERY Kickstarter Pack including ALL current and future W.I.N. Courses in those Kickstarter Packs. Your membership also includes access to the “Ask An Instructor” Support System (so you get help when you need it).

Forecasting-4-min

W.I.N. Google Analytics Kickstarter Pack

Kickstart your Measurement Marketing system with Everything You Need to leverage Google Analytics for growing your business.

W.I.N. Google Analytics Setup

W.I.N. Google Analytics Setup

  • How to start a fresh set up or fix an existing one
  • Which filters to use, and when
  • How to organize Google Analytics
W.I.N. Google Analytics Basics

W.I.N. Google Analytics Basics

  • Know where your users are coming from…
  • Know what actions their taking AND the results of those actions…
  • And all from one Google Analytics report!
W.I.N. GOOGLE ANALYTICS ADVANCED CUSTOMIZATION

W.I.N. GOOGLE ANALYTICS ADVANCED CUSTOMIZATION

  • What can be customized in Google Analytics
  • How to get Google Analytics to report by lead “types”
  • How to measure cross-device journeys
W.I.N. Google Analytics Ecommerce

W.I.N. Google Analytics Ecommerce

  • Standard vs Enhanced ecommerce reporting
  • Using Google Tag Manager to report ecommerce
  • How to track different parts of your ecommerce funnel
Reporting-2

Choose Individual W.I.N.

W.I.N. Google Analytics Setup

W.I.N. Google Analytics Setup

  • How to start a fresh set up or fix an existing one
  • Which filters to use, and when
  • How to organize Google Analytics
Learn More
W.I.N. Google Analytics Basics

W.I.N. Google Analytics Basics

  • Know where your users are coming from…
  • Know what actions their taking AND the results of those actions…
  • And all from one Google Analytics report!
Learn More
W.I.N. Google Tag Manager Basics

W.I.N. Google Tag Manager Basics

  • How To Use Google Tag Manager Like a Pro Even If You’re A Complete Beginner
  • How to Avoid Making BIG Mistakes That Could Cost You a Ton Of Time
  • Things You Didn’t Know That Google Tag Manager Can Actually Do For You
Learn More
W.I.N. Google Data Studio Dashboards

W.I.N. Google Data Studio Dashboards

  • Create reports you can actually use
  • How to connect your Analytics to Data Studio
  • Customize the appearance of your dashboard
Learn More

W.I.N.s For The Strategic Marketer

W.I.N. Your Measurement Plan

W.I.N. Your Measurement Plan

  • What numbers to measure and what to ignore
  • The Q.I.A. method to build a measurement plan
  • How to do basic audit for your Google Analytics
Learn More
W.I.N. Know Your Numbers

W.I.N. Know Your Numbers

  • Know the difference between ROI, ROAS, KPI, LTV and more
  • Which numbers are important and which can ignore
  • Basic math to improve your marketing results
Learn More
W.I.N. Funnel Tracking

W.I.N. Funnel Tracking

  • Using funnels to track results
  • How are you getting those results
  • Build a funnel tracker using Google Data Studio
Learn More
W.I.N. Cost Per Acquisition

W.I.N. Cost Per Acquisition

  • Discover that is your “True Cost”
  • How to measure your Cost Per Lead
  • How to measure your Cost Per Customer
Learn More

Go Beyond The Basics...

W.I.N. GOOGLE OPTIMIZE

W.I.N. GOOGLE OPTIMIZE

  • How to install Google Optimize
  • How to set up a split test
  • How to personalize user experience
Learn More
W.I.N. JavaScript Basics for GTM

W.I.N. JavaScript Basics for GTM

  • Discover the building blocks of JavaScript
  • How to build custom JavaScript in Google Tag Manager
  • How you can use JavaScript to improve measurement
Learn More
W.I.N. Know Your Numbers

W.I.N. Know Your Numbers

  • Know the difference between ROI, ROAS, KPI, LTV and more
  • Which numbers are important and which can ignore
  • Basic math to improve your marketing results
Learn More
W.I.N. Churn, Retention And Cohorts

W.I.N. Churn, Retention And Cohorts

  • Figure out member/subscriber retention rate
  • Predict how many subscribers fall out and when
  • How to solve retention problem before it wreak havoc
Learn More
W.I.N. GOOGLE TAG MANAGER BEYOND BASICS

W.I.N. GOOGLE TAG MANAGER BEYOND BASICS

  • How to use custom templates
  • Redact PII within Google Tag Manager
  • Using GTM to set cookies
Learn More
W.I.N. Google Analytics Ecommerce

W.I.N. Google Analytics Ecommerce

  • Standard vs Enhanced ecommerce reporting
  • Using Google Tag Manager to report ecommerce
  • How to track different parts of your ecommerce funnel
Learn More
W.I.N. Google Tag Manager Retargeting Setup

W.I.N. Google Tag Manager Retargeting Setup

  • Discover which prospects are worth showing ads
  • How to create Google Ads retargeting tag
  • The simple process to test if your retargeting is working
Learn More
W.I.N. Google Analytics 2.0 Apps and Web Basics

W.I.N. Google Analytics 2.0 Apps and Web Basics

  • Where Google Analytics is headed and how it will change your measuring game
  • Universal Analytics vs App + Web Data Model
  • How to create a new Google Analytics: App + Web property
Learn More
W.I.N. Facebook Analytics

W.I.N. Facebook Analytics

  • How to take advantage of this newly available Facebook Tool
  • Automatically track Lifetime Value of your customer
  • Build Funnels from your business pages through to your website
Learn More
W.I.N. Facebook Retargeting

W.I.N. Facebook Retargeting

  • Quickly figure out which prospects are worth showing ads
  • Create your Facebook retargeting pixels
  • Plan, build, and test every stage of your retargeting
Learn More

UPCOMING COURSES

W.I.N. YOUR MEASUREMENT JOURNEY

W.I.N. YOUR MEASUREMENT JOURNEY

Know exactly where you are on your measurement journey and what steps you’ll need to take next

W.I.N. GOOGLE TAG MANAGER BASICS (UPDATE)

W.I.N. GOOGLE TAG MANAGER BASICS (UPDATE)

What’s new with Google Tag Manager and how it helps you  measure user behaviors like scroll tracking and video interaction.

W.I.N. SHOPIFY

W.I.N. SHOPIFY

Discover how to set up Google Tag Manager  and Google Analytics to measure your Shopify store.

W.I.N. KNOW YOUR NUMBERS (UPDATE)

W.I.N. KNOW YOUR NUMBERS (UPDATE)

Identify what numbers to focus on (and which ones to ignore) to know what steps you should take next to grow.

WHY CHOOSE JUST

ONE W.I.N.?

Get ALL Current and Future Courses with W.I.N. Monthly Pass!