If you’re running paid traffic online, one of the most important metrics you should measure is Cost Per Acquisition (CPA)

Cost per Acquisition seems so simple to figure out… BUT… it’s a lot trickier than you think.

The reason is because the definition of “cost” and “acquisition” by itself, may mean different things to different people.

Sure, the formula is simple… (Cost / Acquisition = CPA)…

But the tricky part is defining those two.

This easy-to-follow program shows you the importance of being clear on what you measure so it can guide your marketing and improve your RESULTS.

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!

Kim Cashwell

Marketing Manager, FMTC.co

Introducing:
W.I.N. Cost Per Acquisition

W.I.N. stands for “What I Need”, and every W.I.N. is designed to give you everything you need to measure your marketing.

In this case… helping you define your cost per acquisition.

Here’s What You Get Inside W.I.N. Cost Per Acquisition:

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Understanding What’s Your “True Cost” (It’s Not What You Think)

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How To Measure Your Cost Per Lead

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How To Measure Your Cost Per Customer

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A Practical Tool To Help You Plan And Measure Your CPAs

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And much more…

PLUS… You Also Get Unlimited Access To
“Ask An Instructor” Support System

Most online training programs just give you information but you know information alone is not enough.

You need…

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Someone to guide you when you face difficulties.

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Someone to help you navigate through challenges.

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Someone who can offer ongoing SUPPORT as you implement these tips, tricks and techniques in your own business.

That’s why with W.I.N. Cost Per Acquisition… you also get the “Ask An Instructor” support system.

That means you've got a:

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Team of trained measurement marketers by your side.

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Actual instructors who measure Cost Per Acquisition regularly.

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Measurement marketing experts who are dedicated to helping you get unstuck and moving forward.

In addition to that…

You can also send over your screenshots and videos with your questions.

And within hours…

Your instructors will give you personalized answers and feedback — often through screenshots and videos — to make sure you get what you need to get unstuck and moving forward.

“Ask An Instructor” is like having a “consultant on call” standing by, ready to help you when you need it.

This level of support retails for $497/mo but as a W.I.N. Cost Per Acquisition student or as a W.I.N. Monthly Pass member, you get the “Ask An Instructor” support for FREE!

You’re Also Protected With Our 30-Day Money Back Guarantee!

Start using W.I.N. Cost Per Acquisition… and get access to EVERYTHING.

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Watch every step-by-step lesson...

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Use the “Ask An Instructor” support system…

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Know your cost per acquisition...

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Use CPA to guide your marketing and grow your results...

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And… Your Rates Are Guaranteed Never To Go Up!

If you choose W.I.N. Monthly pass, it normally retails for $97/mo.

But when you start your W.I.N. Monthly Pass membership today, you lock it in for ONLY $47/mo!

That’s a saving of over $600 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time.

Ready To Measure Your Cost Per Acquisition?

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Cost Per Acquisition

Get W.I.N. Cost Per Acquisition

Lifetime Access for

Only $147

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Complete W.I.N. Cost Per Acquisition training videos

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Q & A Call Recording with the instructor

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“Ask an Instructor” support

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Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
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Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
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Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

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Complete W.I.N. Cost Per Acquisition training videos

N

Q & A Call Recording with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
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Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
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Private members-only Winner’s Circle community

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No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

What’s Covered In This W.I.N.:

Lesson 1: The Cost of Cost

Start you W.I.N. with a deep-dive into how to define the “cost” and “acquisition” parts of cost per acquisition.

Lesson 2: Lead The Way!

With a solid understanding of “cost”, it's time to put it to good use! Starting with knowing your cost to acquire a lead.

Lesson 3: Curious About Customers?

Knowing how much it costs to get leads is great… but knowing how much it costs to acquire paying customers is better!

Lesson 4: Putting the Pieces Together

Finish out your W.I.N. with a breakdown of how to use Cost Per Acquisition to guide your marketing and grow your results.

Time To Measure Your Cost Per Acquisition

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Cost Per Acquisition

Get W.I.N. Cost Per Acquisition

Lifetime Access for

Only $147

N

Complete W.I.N. Cost Per Acquisition training videos

N

Q & A Call Recording with the instructor

N

“Ask an Instructor” support

M

Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
M

Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

Complete W.I.N. Cost Per Acquisition training videos

N

Q & A Call Recording with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
N

Private members-only Winner’s Circle community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

About Your Instructor

Chris “Mercer” Mercer, is the co-founder of MeasurementMarketing.io. He’s been training marketers, marketing teams, and agencies how to measure their marketing since 2012. He is a sought after contributor and speaker for industry leading conferences, podcasts, and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, Social Media Marketing World, and more.

Frequently Asked Questions

“I'm a W.I.N. Monthly Pass / Academy member. Do I get access to this course?”

Yes! If you're a current member of W.I.N. Monthly Pass or Measurement Marketing Academy, you get FREE access to this course. In fact, it’s already back there in the W.I.N. Courses section in your members area.

“Is this course right for me?”

If you really want to understand how much it cost you to get new leads and customers, so you can use it to guide your marketing, this is for you.

The reason is because the truth is in the trend and the power is in the pattern.

“Is the support limited in any way?”

Of course not!

Learning how to measure Cost Per Acquisition can be a little tricky.

Fortunately, as a W.I.N. Course student (or W.I.N. Monthly Pass member), you got access to “Ask An Instructors” support system.

This is where you can get help, ask questions, or even get a “fresh pair of eyes” to help you unstuck and move forward faster.

“What does W.I.N. Cost Per Acquisition cover?"

Good question! Here are the lessons…

Lesson 1: The Cost of Cost
Start you W.I.N. with a deep-dive into how to define the “cost” and “acquisition” parts of cost per acquisition.

Lesson 2: Lead The Way!
With a solid understanding of “cost”, it's time to put it to good use! Starting with knowing your cost to acquire a lead.

Lesson 3: Curious About Customers?
Knowing how much it costs to get leads is great… but knowing how much it costs to acquire paying customers is better!

Lesson 4: Putting the Pieces Together
Finish out your W.I.N. with a breakdown of how to use Cost Per Acquisition to guide your marketing and grow your results.

“What if my questions isn’t here?”

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Get W.I.N. Cost Per Acquisition Today

Choose Either Lifetime Access for One Low Rate Or Get Instant Access To Every W.I.N. Course Including
W.I.N. Cost Per Acquisition

Get W.I.N. Cost Per Acquisition

Lifetime Access for

Only $147

N

Complete W.I.N. Cost Per Acquisition training videos

N

Q & A Call Recording with the instructor

N

“Ask an Instructor” support

M

Instant access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
M

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
M

Private members-only Winner’s Circle community

Get W.I.N. Monthly Pass

Instant Access to ALL W.I.N Courses for

Only $47/mo

(Retails at $97/mo SAVE $50 per MONTH!)

N

Complete W.I.N. Cost Per Acquisition training videos

N

Q & A Call Recording with the instructor

N

“Ask an Instructor” support

N

Instant Access to over 13+ W.I.N. Courses, including:

  • W.I.N. Google Analytics Basics
  • W.I.N. Google Tag Manager Basics
  • W.I.N. Google Data Studio Basics
  • W.I.N. Google Analytics Ecommerce
  • W.I.N. Facebook Analytics
  • W.I.N. Traffic Attribution
  • W.I.N. Funnel Tracking
  • And more…
N

Access to all future W.I.N. Courses, including:

  • W.I.N. Google Analytics Setup
  • W.I.N. Google Optimize
  • W.I.N. Google Data Studio Advanced
  • W.I.N. Google Ads Retargeting
  • And more…
N

Private members-only Winner’s Circle community

N

No Contracts. No Commitments.

Keep your membership active for as long as you find the W.I.N. Courses useful!

Copyright 2019 MeasurementMarketing.io

Copyright 2019 MeasurementMarketing.io