If you’re running paid traffic online, one of the most important metrics you should measure is Cost Per Acquisition (CPA)
Cost per Acquisition seems so simple to figure out… BUT… it’s a lot trickier than you think.
The reason is because the definition of “cost” and “acquisition” by itself, may mean different things to different people.
Sure, the formula is simple… (Cost / Acquisition = CPA)…
But the tricky part is defining those two.
This easy-to-follow program shows you the importance of being clear on what you measure so it can guide your marketing and improve your RESULTS.