Need Customized Measurement Marketing
Training For Your Marketing Team?

Get A Dedicated Instructor, Customized Measurement System, And Unlimited Support To Help Your Marketing Team Make More Profitable Marketing Decisions!

As the owner of a fast-growing company, you invest in marketing for one reason…

To get more customers to buy your products (frequently and profitably).

You’ve charged your marketing team with allocating budget and resources to get your company a positive return on investment.

You may even find yourself saying…

“Calculating (Marketing) ROI is such a mess in my business. If anyone can give me more insights I would greatly appreciate it.”

You’ve reached a point where you don’t know what’s working and what’s not when it comes to the different marketing strategies and tactics your team has employed.

You have an analytics tool(s) and your team shows you reports, but you can’t seem to put your finger on what marketing channels and assets lead to the best results (leads and sales).

The new age of marketing is driven by measurement and before your customers vote with their wallets, they are voting with their behaviors.

If your current measurement system isn’t designed to give you actionable insights, you may find yourself with reports full of “information”.

When it’s all said and done the only thing that matters is…

Having a rock-solid system that can measure the impact marketing has on revenue and profits…

Leverage Our “5 Pillar Framework” To Build a Measurement Marketing Team That Knows What's Working and What's Not...

Asset 1

Pillar #1: Plan

It all starts with questions you want to ask, what information do you need to answer your questions, and what actions will you take based on the answers.

report

Pillar #3: Reporting

Using Google Data Studio you’ll have the ability to set up simple, easy-to-use dashboards that are designed to give you answers so you can take fast action.

build

Pillar #2: Build

Once you complete the planning process, now it's time to build your measurement system using tools like Google Tag Manager and Google Analytics so you have the proper tracking in place.

Optimize

Pillar #5: Optimize

Finally, you can now measure how your marketing is performing against your forecast. You’ll know exactly what’s working so you can scale. Or, you’ll know what’s broken, so you know what to fix.

build

Pillar #2: Build

Once you complete the planning process, now it's time to build your measurement system using tools like Google Tag Manager and Google Analytics so you have the proper tracking in place.

report

Pillar #3: Reporting

Using Google Data Studio you’ll have the ability to set up simple, easy-to-use dashboards that are designed to give you answers so you can take fast action.

Forecasting

Pillar #4: Forecasting

From your dashboards you will have the right numbers in-hand, so you can begin to forecast your “near future”. At this point, you’ll be able to start “Marketing Forward”

Optimize

Pillar #5: Optimize

Finally, you can now measure how your marketing is performing against your forecast. You’ll know exactly what’s working so you can scale. Or, you’ll know what’s broken, so you know what to fix.

The 5 Pillars of Measurement Marketing gives you a clear guide for planning, building, and optimizing a measurement system that works specifically for the needs of your business. Without the complexity and overwhelm that normally comes with “data-driven” marketing.

What is Private Guided Training?

The reliable way for business owners with a marketing team to get customized Measurement Marketing training and implementation support.

Private Guided Training is the perfect solution for companies who want to train an in-house marketing team on implementing Measurement Marketing to answer questions like:

Private Guided Training will help you answer the questions above and Much More!

This program is more than just collecting, analyzing, and reporting…

Your team will be equipped with the knowledge and skills, as well as a measurement system designed to give clear guidance as to what actions they will need to take in order to maximize company growth.

In today's fierce business climate, you can't afford to base your marketing decisions on "guesses and hunches"...

Flying blind when it comes to marketing is now more costly than ever…

With ad cost rising, high competition, and prospective buyer attention spans shrinking, every click, open, conversion, lead, and customer count.

Companies invest in Private Guided Training because they are looking to solve the Big Question…

“How can we figure out what’s working and what’s not in our marketing, so we can best invest our budget towards reaching our company’s revenue goals?”

It all comes down to having a measurement system designed to provide you and your team Clarity and Confidence when it comes to marketing.

You’ll get a Rock-Solid Measurement System so you and your team can make more profitable marketing decisions.

Your team and their dedicated MeasurementMarketing.io instructor will work together to build your company a customized measurement system including:

Your team will be provided with training, tools, and resources. As well as unlimited access to your instructor via virtual calls and a dedicated slack channel. Your instructor will also provide progress reports to you on a weekly basis so you know the job is getting done.

Even after your measurement system is up and running, your team will have access to an instructor and up-to-date training for a full year.

What does Private Guided Training Look Like In My Business?

Private guided training is NOT the right fit for every business.

Here are some things to consider before moving forward:

And, you want a customized training program and guidance to help your company become self-sufficient when it comes to Measurement Marketing.

(Note: If you want more of a DIY solution for your team check out “Measurement Marketing Academy”)

Here’s what you don’t need…

Your team doesn’t need to have a high level of expertise in analytics or data science.

You don’t need to outsource or hire a dedicated “marketing data-expert”.

You don’t need expensive analytics tools or platforms (Google Analytics, Google Tag Manager, and Google Data Studio are all Free!)

What’s Included?

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Measurement Marketing Audit

Tell us where you want to go and you’ll get a custom curriculum specifically designed to help you achieve your goals.
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Measurement Plan

Your instructor will help you get crystal clear on what questions to ask, what information you need and what actions to take based on answers you get
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Measurement
System Setup

You’ll get step-by-step guidance on how to set up Google Analytics, Google Tag Manager, and Google Data Studio for your measurement needs
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Interactive Dashboards

Build customized interactive dashboards to provide you with meaningful answers to your questions and get actionable insights
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Ongoing Dashboard Management

Get ongoing support and guidance to ensure your measurement system works the way you want and continues to produce results.
Private Guided Training gives you a dedicated instructor who will provide your team with a customized curriculum as well as hands-on support to get your system built and running. Your training and support will last for 1 year.

Here’s a breakdown of what’s specifically included in the program:

Retail Monthly Retail Annual
Unlimited Virtual Training Calls $995/month $12,000/yr
Dedicated Instructor Support Channel $995/month $12,000/yr
Access to Measurement Marketing Academy $697/month $6,000/yr
Your investment:
$9995/year

The Private Guided Training Roadmap

Here is an example “Roadmap” so you can get an idea of what Private Guided Training entails:

Step 1: The Kickoff Call
Your training program will start with a “Kickoff Call” so your instructor can learn more about your business and the needs of your team. Once the call is complete your instructor will build your tailored cirriculum.

Step 2: The Audit and Planning
Next, your instructor will do an audit on your current measurement system to identify the gaps and opportunities. Once the audit is complete your team will learn how to develop a Measurement Plan to ensure every question leads to the appropriate actions.

Step 3: The Measurement System Build
Your instructor will walk your team through building your customized measurement system which will include:

1. Google Analytics and Google Tag manager set up for collection and storage of your information.

2. Dashboards and Reports (using Google Data Studio) designed to provide answers to your questions and guide your team towards action.

Step 5: Reporting and Forecasting
Once your measurement system is in place (and tested), it’s time to build meaningful and easy-to-understand reports so your team can develop forecasts and begin to “Market Forward”.

Step 6: Optimization
After spending time collecting data and measuring against forecasts, your team will be able to optimize appropriately and confidently.

Step 7: Maintenance and Ongoing Support
After Steps 2 – 6 have been completed your team will continue to work with their instructor to maintain your new measurement system and receive ongoing dedicated support.

Your team will gain the knowledge, skills, and hands on experience to plan, build and maintain a measurement system for any funnel. And, you will instill a “Measurement Culture” in your company for years to come.

What Our Clients Say…

After working with Measurement Marketing Instructors (through Private Guided Training), I’ve finally been able to understand where my conversions are coming from. Now, I make much better decisions about what to keep and what to remove in my marketing
Pat Flynn
(Founder, SmartPassiveIncome.com)
The biggest benefit (of Private Guided Training) is getting the ability to answer a business question through GA, GTM, etc… AND... knowing Measurement Marketing Instructors are there to help.

Not being able to answer an Executive's question is extremely scary. I don't have to worry about this anymore.
Josh Forte
(Comporium)
Totally worth it. I love being able to learn this kind of thing and be able to track and see things that we weren't able to before. My boss is particularly excited about being able to see WHERE our customers are coming from!
Julia
(Amy Meyers MD)
I knew Google Analytics existed and that I could see traffic data, but I didn't know how to give that data any meaning. Julie and Mercer were so incredibly patient with my and my questions, which were numerous. Now I feel quite confident that I can track sales conversions, I can see how my emails are performing (that's a big one right there), and I can make sense of the information Analytics is collecting. We are able to make business decisions based on the data.
Mindy P.
(Solutions Manager, SmartPassiveIncome.com)

Ready To Take The Next Step?

If‌ ‌Private‌ ‌Guided‌ ‌Training‌ ‌looks‌ ‌like‌ the ‌right‌ ‌fit‌ ‌for‌ ‌your‌ ‌business,‌ ‌we’d‌ ‌love‌ ‌to‌ ‌talk‌ ‌with‌ ‌you!‌ ‌

When‌ ‌you‌ ‌click‌ ‌the‌ ‌‌“Schedule‌ ‌My‌ ‌Discovery‌ ‌Call”‌‌ ‌button‌ ‌below,‌ ‌you’ll‌ ‌be‌ ‌able‌ ‌to‌ schedule‌ ‌a‌ ‌time‌ ‌that‌ ‌works‌ ‌best‌ ‌for‌ ‌you.‌ ‌

There‌ ‌is‌ ‌no‌ ‌obligation‌ ‌to‌ ‌join‌ ‌the‌ ‌program‌ ‌on‌ ‌the‌ ‌call.‌ ‌We‌ ‌just‌ ‌want‌ ‌to‌ ‌make‌ ‌sure‌ ‌Private‌ ‌Guided‌ ‌Training‌ ‌will‌ ‌be‌ ‌a‌ ‌good‌ ‌investment‌ ‌for‌ ‌you‌ ‌and‌ ‌your‌ ‌company.‌ ‌If‌ ‌not,‌ ‌we’ll‌ ‌point‌ ‌you‌ ‌in‌ ‌the‌ ‌right‌ ‌direction‌ ‌to‌ ‌get‌ ‌you‌ ‌exactly‌ ‌what‌ ‌you’re‌ ‌looking‌ ‌for…‌ ‌

Click‌ ‌the‌ ‌button‌ ‌below‌ ‌and‌ ‌let’s‌ ‌get‌ ‌started!‌

Need Training and Mentorship For Your Team?

Get A Dedicated Instructor, Customized Curriculum, And One-on-one Hands On Support To Help You And Your Team Dominate Your Marketing!

MeasurementMarketing.io’s Private Guided Training is a customized measurement training program to help you and your team establish a Rock-Solid measurement system for making more profitable marketing decisions, so you can grow your business.

Pat Flynn
(Founder, SmartPassiveIncome.com)

What’s Included?

Measurement Marketing Audit

Tell us where you want to go and you’ll get a custom curriculum specifically designed to help you achieve your goals.

Measurement Plan

Your instructor will help you get crystal clear on what questions to ask, what information you need and what actions to take based on answers you get

Measurement
System Setup

You’ll get step-by-step guidance on how to set up Google Analytics, Google Tag Manager, and Google Data Studio for your measurement needs

Interactive Dashboards

Build customized interactive dashboards to provide you with meaningful answers to your questions and get actionable insights

Ongoing Dashboard Management

Get ongoing support and guidance to ensure your measurement system works the way you want and continues to produce results.
Also included in your personalized program:

The goal of the Private Guided Training is to help you empower an individual or team with the knowledge, skills, and expertise to implement Measurement Marketing within your company.

(Note: this program is self-paced, which means you or your team determine the speed of implementation. You dedicated instructor will be available for unlimited support for up to 1 year)