Need Customized Measurement Marketing
Training For Your Marketing Team?

Get A Dedicated Instructor, Customized Measurement System, And Unlimited Support To Help Your Marketing Team Make More Profitable Marketing Decisions!

As the owner of a fast-growing company, you invest in marketing for one reason…

To get more customers to buy your products (frequently and profitably).

You've charged your marketing team with allocating budget and resources to get your company a positive return on investment.

You may even find yourself saying…

“Calculating (Marketing) ROI is such a mess in my business. If anyone can give me more insights I would greatly appreciate it.”

You’ve reached a point where you don't know what's working and what's not when it comes to the different marketing strategies and tactics your team has employed.

You have an analytics tool(s) and your team shows you reports, but you can't seem to put your finger on what marketing channels and assets lead to the best results (leads and sales).

The new age of marketing is driven by measurement and before your customers vote with their wallets, they are voting with their behaviors.

If your current measurement system isn't designed to give you actionable insights, you may find yourself with reports full of “information”.

When it's all said and done the only thing that matters is…

Having a rock-solid system that can measure the impact marketing has on revenue and profits…

Leverage Our “5 Pillar Framework” To Build a Measurement Marketing Team That Knows What's Working and What's Not...

Asset 1

Pillar #1: Plan

It all starts with questions you want to ask, what information do you need to answer your questions, and what actions will you take based on the answers.

report

Pillar #3: Reporting

Using Google Data Studio you’ll have the ability to set up simple, easy-to-use dashboards that are designed to give you answers so you can take fast action.

build

Pillar #2: Build

Once you complete the planning process, now it's time to build your measurement system using tools like Google Tag Manager and Google Analytics so you have the proper tracking in place.

Optimize

Pillar #5: Optimize

Finally, you can now measure how your marketing is performing against your forecast. You’ll know exactly what’s working so you can scale. Or, you’ll know what’s broken, so you know what to fix.

build

Pillar #2: Build

Once you complete the planning process, now it's time to build your measurement system using tools like Google Tag Manager and Google Analytics so you have the proper tracking in place.

report

Pillar #3: Reporting

Using Google Data Studio you’ll have the ability to set up simple, easy-to-use dashboards that are designed to give you answers so you can take fast action.

Forecasting

Pillar #4: Forecasting

From your dashboards you will have the right numbers in-hand, so you can begin to forecast your “near future”. At this point, you’ll be able to start “Marketing Forward”

Optimize

Pillar #5: Optimize

Finally, you can now measure how your marketing is performing against your forecast. You’ll know exactly what’s working so you can scale. Or, you’ll know what’s broken, so you know what to fix.

The 5 Pillars of Measurement Marketing gives you a clear guide for planning, building, and optimizing a measurement system that works specifically for the needs of your business. Without the complexity and overwhelm that normally comes with “data-driven” marketing.

What is Private Guided Training?

The reliable way for business owners with a marketing team to get customized Measurement Marketing training and implementation support.

Private Guided Training is the perfect solution for companies who want to train an in-house marketing team on implementing Measurement Marketing to answer questions like:

Private Guided Training will help you answer the questions above and Much More!

This program is more than just collecting, analyzing, and reporting…

Your team will be equipped with the knowledge and skills, as well as a measurement system designed to give clear guidance as to what actions they will need to take in order to maximize company growth.

In today's fierce business climate, you can't afford to base your marketing decisions on "guesses and hunches"...

Flying blind when it comes to marketing is now more costly than ever…

With ad cost rising, high competition, and prospective buyer attention spans shrinking, every click, open, conversion, lead, and customer count.

Companies invest in Private Guided Training because they are looking to solve the Big Question…

“How can we figure out what's working and what's not in our marketing, so we can best invest our budget towards reaching our company's revenue goals?”

It all comes down to having a measurement system designed to provide you and your team Clarity and Confidence when it comes to marketing.

You'll get a Rock-Solid Measurement System so you and your team can make more profitable marketing decisions.

Your team and their dedicated MeasurementMarketing.io instructor will work together to build your company a customized measurement system including:

Your team will be provided with training, tools, and resources. As well as unlimited access to your instructor via virtual calls and a dedicated slack channel. Your instructor will also provide progress reports to you on a weekly basis so you know the job is getting done.

Even after your measurement system is up and running, your team will have access to an instructor and up-to-date training for a full year.

What does Private Guided Training Look Like In My Business?

Private guided training is NOT the right fit for every business.

Here are some things to consider before moving forward:

And, you want a customized training program and guidance to help your company become self-sufficient when it comes to Measurement Marketing.

(Note: If you want more of a DIY solution for your team check out “Measurement Marketing Academy”)

Here's what you don't need…

Your team doesn't need to have a high level of expertise in analytics or data science.

You don't need to outsource or hire a dedicated “marketing data-expert”.

You don't need expensive analytics tools or platforms (Google Analytics, Google Tag Manager, and Google Data Studio are all Free!)

What’s Included?

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Measurement Marketing Audit

Tell us where you want to go and you’ll get a custom curriculum specifically designed to help you achieve your goals.
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Measurement Plan

Your instructor will help you get crystal clear on what questions to ask, what information you need and what actions to take based on answers you get
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Measurement
System Setup

You’ll get step-by-step guidance on how to set up Google Analytics, Google Tag Manager, and Google Data Studio for your measurement needs
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Interactive Dashboards

Build customized interactive dashboards to provide you with meaningful answers to your questions and get actionable insights
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Ongoing Dashboard Management

Get ongoing support and guidance to ensure your measurement system works the way you want and continues to produce results.
Private Guided Training gives you a dedicated instructor who will provide your team with a customized curriculum as well as hands-on support to get your system built and running. Your training and support will last for 1 year.

Here's a breakdown of what's specifically included in the program:

Retail Monthly Retail Annual
Unlimited Virtual Training Calls $995/month $12,000/yr
Dedicated Instructor Support Channel $995/month $12,000/yr
Access to Measurement Marketing Academy $697/month $6,000/yr
Your investment:
$9995/year

The Private Guided Training Roadmap

Here is an example “Roadmap” so you can get an idea of what Private Guided Training entails:

Step 1: The Kickoff Call
Your training program will start with a “Kickoff Call” so your instructor can learn more about your business and the needs of your team. Once the call is complete your instructor will build your tailored cirriculum.

Step 2: The Audit and Planning
Next, your instructor will do an audit on your current measurement system to identify the gaps and opportunities. Once the audit is complete your team will learn how to develop a Measurement Plan to ensure every question leads to the appropriate actions.

Step 3: The Measurement System Build
Your instructor will walk your team through building your customized measurement system which will include:

1. Google Analytics and Google Tag manager set up for collection and storage of your information.

2. Dashboards and Reports (using Google Data Studio) designed to provide answers to your questions and guide your team towards action.

Step 5: Reporting and Forecasting
Once your measurement system is in place (and tested), it's time to build meaningful and easy-to-understand reports so your team can develop forecasts and begin to “Market Forward”.

Step 6: Optimization
After spending time collecting data and measuring against forecasts, your team will be able to optimize appropriately and confidently.

Step 7: Maintenance and Ongoing Support
After Steps 2 – 6 have been completed your team will continue to work with their instructor to maintain your new measurement system and receive ongoing dedicated support.

Your team will gain the knowledge, skills, and hands on experience to plan, build and maintain a measurement system for any funnel. And, you will instill a “Measurement Culture” in your company for years to come.

What Our Clients Say…

Pat Flynn
(Founder, SmartPassiveIncome.com)
Josh Forte
(Comporium)
Julia
(Amy Meyers MD)
Mindy P.
(Solutions Manager, SmartPassiveIncome.com)

Ready To Take The Next Step?

If‌ ‌Private‌ ‌Guided‌ ‌Training‌ ‌looks‌ ‌like‌ the ‌right‌ ‌fit‌ ‌for‌ ‌your‌ ‌business,‌ ‌we’d‌ ‌love‌ ‌to‌ ‌talk‌ ‌with‌ ‌you!‌ ‌

When‌ ‌you‌ ‌click‌ ‌the‌ ‌‌“Schedule‌ ‌My‌ ‌Discovery‌ ‌Call”‌‌ ‌button‌ ‌below,‌ ‌you’ll‌ ‌be‌ ‌able‌ ‌to‌ schedule‌ ‌a‌ ‌time‌ ‌that‌ ‌works‌ ‌best‌ ‌for‌ ‌you.‌ ‌

There‌ ‌is‌ ‌no‌ ‌obligation‌ ‌to‌ ‌join‌ ‌the‌ ‌program‌ ‌on‌ ‌the‌ ‌call.‌ ‌We‌ ‌just‌ ‌want‌ ‌to‌ ‌make‌ ‌sure‌ ‌Private‌ ‌Guided‌ ‌Training‌ ‌will‌ ‌be‌ ‌a‌ ‌good‌ ‌investment‌ ‌for‌ ‌you‌ ‌and‌ ‌your‌ ‌company.‌ ‌If‌ ‌not,‌ ‌we’ll‌ ‌point‌ ‌you‌ ‌in‌ ‌the‌ ‌right‌ ‌direction‌ ‌to‌ ‌get‌ ‌you‌ ‌exactly‌ ‌what‌ ‌you’re‌ ‌looking‌ ‌for…‌ ‌

Click‌ ‌the‌ ‌button‌ ‌below‌ ‌and‌ ‌let’s‌ ‌get‌ ‌started!‌

Need Training and Mentorship For Your Team?

Get A Dedicated Instructor, Customized Curriculum, And One-on-one Hands On Support To Help You And Your Team Dominate Your Marketing!

MeasurementMarketing.io’s Private Guided Training is a customized measurement training program to help you and your team establish a Rock-Solid measurement system for making more profitable marketing decisions, so you can grow your business.

Pat Flynn
(Founder, SmartPassiveIncome.com)

What’s Included?

Measurement Marketing Audit

Tell us where you want to go and you’ll get a custom curriculum specifically designed to help you achieve your goals.

Measurement Plan

Your instructor will help you get crystal clear on what questions to ask, what information you need and what actions to take based on answers you get

Measurement
System Setup

You’ll get step-by-step guidance on how to set up Google Analytics, Google Tag Manager, and Google Data Studio for your measurement needs

Interactive Dashboards

Build customized interactive dashboards to provide you with meaningful answers to your questions and get actionable insights

Ongoing Dashboard Management

Get ongoing support and guidance to ensure your measurement system works the way you want and continues to produce results.
Also included in your personalized program:

The goal of the Private Guided Training is to help you empower an individual or team with the knowledge, skills, and expertise to implement Measurement Marketing within your company.

(Note: this program is self-paced, which means you or your team determine the speed of implementation. You dedicated instructor will be available for unlimited support for up to 1 year)

Is Private Guided Training a Good Fit For Your Business?

Private Guided Training is a “Done-With-You” program. This program is not the right fit for every business.
Here’s some things to consider before moving forward:

If you’ve answered “Yes” to all of the questions above, keep reading to learn more about the program or click the button below to schedule a Discovery Call…

Reasons Why Companies Invest In Private Guided Training

Private Guided Training is the perfect solution for companies who want to train in-house marketers (or marketing teams) on implementing Measurement Marketing to answer the following questions:

Private Guided Training will help you answer the questions above and Much More!

This program is more than just collecting, analyzing, and reporting…

Your team will be equipped with the knowledge and skills, as well as a measurement system designed to give clear guidance as to what actions they will need to take in order to maximize company growth.

Josh Forte
(Comporium)
Julia
(Amy Meyers MD)

The Private Guided Training Roadmap

Your customized curriculum will be completely tailored to your business needs. Yet, here is an example “Roadmap” so you can get an idea of what Private Guided Training entails:

Step 1: The Kickoff Call
Your training program will start with a “Kickoff Call” so your instructor can learn more about your business and the needs of your team. Once the call is complete your instructor will build your tailored curriculum.

Step 2: The Audit and Planning
Next, your instructor will do an audit on your current measurement system to identify the gaps and opportunities. Once the audit is complete your team will learn how to develop a Measurement Plan to ensure every question leads to the appropriate actions.

Step 3: The Measurement System Build
Your instructor will walk your team through building your customized measurement system which will include:

1. Google Analytics and Google Tag manager set up for collection and storage of your information.

2. Dashboards and Reports (using Google Data Studio) designed to provide answers to your questions and guide your team towards action.

Step 5: Reporting and Forecasting
Once your measurement system is in place (and tested), it's time to build meaningful and easy-to-understand reports so your team can develop forecasts and begin to “Market Forward”.

Step 6: Optimization
After spending time collecting data and measuring against forecasts, your team will be able to optimize appropriately and confidently.

Step 7: Maintenance and Ongoing Support
After Steps 2 – 6 have been completed, your team will continue to work with their instructor to maintain your new measurement system and receive ongoing dedicated support.

Your team will gain the knowledge, skills, and hands-on experience to plan, build and maintain a measurement system for any funnel. And, you will instill a “Measurement Culture” in your company for years to come.

See How Private Guided Training Helped These Companies

Private Guide Training is the perfect solution for companies who want to train in-house marketers (or marking teams) on implementing Measurement Marketing to answer the following questions:

Lauryn S.
(Project Manager, Annmarie Skincare)
Jo C.
(Jbay Studios)
Mindy P.
(Solutions Manager, SmartPassiveIncome.com)

Ready To Take The Next Step?

If Private Guided Training looks like a right fit for your business, we’d love to talk with you!

When you click the “Schedule My Discovery Call” button below, you’ll be to schedule a time that works best for you.

There is no obligation to join the program on the call. We just want to make sure Private Guided Training will be a good investment for you and your company. If not, we’ll point you in the right direction to get you exactly what you’re looking for…

Click the button below and let’s get started!

Private Guided Training

Get Your Dedicated Measurement Marketing Instructor, Customized Curriculum, and Exclusive One-on-One Support To Help You And Your Team Master Your Numbers!

One of the main reasons why most business owners make costly marketing decisions is because they don’t know their numbers.

That’s why they end up making decisions based on gut.
If you want to know your numbers with a high degree of accuracy…
And, avoid the costly marketing mistakes most business owners make…
You’ve got to use tools like Google Analytics, Google Tag Manager or maybe even Google Data Studio.

At this point you’ve most likely seen or heard about training programs designed to teach you how to use these tools — you may have even tried some of them before.

BUT…

Sometimes, you need and want More.

More Customization, a program that is tailored to your specific needs… More Personalized Support, to ensure you’re getting the right setup done… And you need One-on-One Guidance, to make sure you and your team have the skills to get Results!

After working with Measurement Marketing Instructors (through Private Guided Training), I’ve finally been able to understand where my conversions are coming from. Now, I make much better decisions about what to keep and what to remove in my marketing
Pat Flynn
Founder, SmartPassiveIncome.com
That’s what Private Guided Training is all about!
In a nutshell, the Private Guided Training program is our way of providing you a personalized program for:
Want more details? Great! Get more information below…

Here’s How Your
Private Guided Training Works

Private Guided Training is an all-inclusive personalized training to help you setup your Google Analytics, Google Tag Manager and Google Data Studio, so you can make faster, easier and better marketing decisions.

Customized Curriculum To Ensure Your Team Gets Results...

The biggest benefit (of Private Guided Training) is getting the ability to answer a business question through GA, GTM, etc… AND... knowing Measurement Marketing Instructors are there to help.

Not being able to answer an Executive's question is extremely scary. I don't have to worry about this anymore.
Josh Forte
Comporium
You tell us where you want to go. We’ll help you get there.
As a Private Guided Training client, you start with a kick-off call with your instructor to figure out…
Then, we'll create a customized curriculum specifically for you and your team to implement.
And, we'll be with you every step of the way!

Monthly Workshop Calls With Your Measurement Marketing Instructor

Every month, you and your team hop on a call with your instructor to review what you’ve learned, go over questions and discuss your next steps.
Your instructors live and breathe measurement marketing everyday. That means they understand measurement… And they know marketing.
They’re there to…
With your instructor, there’s a sense of accountability, direction, and support every step of the way, so you and your team can stay up-to-date and on target.
Anyone that is serious about their business needs to be aware of their numbers and online data, using GTM (Google Tag Manager), GA (Google Analytics) and Google Sheets for the reporting - all of which your instructor covers in this program are a necessity.

Get this set up earlier rather than later, that way your naming conventions and other things you set up can all be aligned and make it way easier for you moving forward.

I highly recommend this training to anyone that needs to know the ins and outs of GA/GTM.
Elly Hurley
Nudge Marketing

Exclusive Slack Channel For Personalized Support

Of course, in between the monthly workshop calls with your instructor, you'll encounter questions along the way.
That’s why Private Guided Training clients also get dedicated access to a private Slack channel with both your team and ours in it.
You’ll be able to reach out to an instructor at any time.
You can send questions, screenshots or video files. And, your instructor will be able to review your team’s progress, offer insights, and check-in with you to provide support and guidance.
With Private Guided Training, you always have someone you can count on for your measurement marketing needs.
Private Guided Training is fantastic! Mercer and their measurement marketing instructors are so clear and easy to understand, they answers any question, until we understand it.
Milai P.

Your Curriculum Covers The
5 Pillars Of Measurement Marketing

STEP #1: PLANNING

It’s all about knowing which questions to ask, what information is important to measure and what are you going to do with this information once you get them.

STEP #2: BUILDING

Once you get the planning down, you can begin setting up the tools like Google Tag Manager and Google Analytics to make sure you’re getting the right information at the right time.

STEP #3: REPORTING

Then, we’re going deep into Google Analytics reports, tracking your funnels and using tools like Google Data Studio, so you can create dashboards you can actually use.

STEP #4: FORECASTING

Now that you have your numbers, you can begin to forecast not just the results but HOW are you getting those results. You can forecast what will happen in the next few weeks or even months based on the previous results you get on your dashboard.

STEP #5: OPTIMIZING

Finally, you can now measure how your funnel is currently working against your forecast. With those insights, you can obviously see what’s broken and what’s working in your marketing. If it’s broken, you can fix it. If it’s working, you can scale it. If you can’t scale it anymore, then you can build a new funnel.
Can you see how valuable it is to measure your marketing?

PLUS, You Also Get…

Access to Measurement Marketing Academy

Measurement Marketing Academy is your best resource for any of your measurement marketing needs.
Here’s a fraction of what you get inside the academy:

Individual courses Designed to give you quick WINS

Inside the academy, you get W.I.N. Courses. W.I.N. stands for “What I Need” and every course is designed to be short, simple and on point so you can quickly improve your measurement marketing skills.

Library of on-demand workshops to get immediate answers

You also get access to the Academy’s “Workshop Library” that has over 100+ on-demand video workshops which are designed to give you immediate answers.

All you need to do is pop in a question in the Library's “search” feature and you'll see a list of workshops to can help you get moving.

Weekly group coaching to get you unstuck and get going

You also get what is known as “Academy Office Hours Q&A.” This is the best place to talk through your situation, share screens and ask questions to help you get going on your measurement marketing setup.

And much more…

Totally worth it. I love being able to learn this kind of thing and be able to track and see things that we weren't able to before. My boss is particularly excited about being able to see WHERE our customers are coming from!
Julia
Amy Myers, MD

Look At What Others Are Saying

Before, we just want to set up tracking across multiple domains, ability to track multiple conversions and goals. Today, Not flying blind anymore. We can see where people are going and where they are falling off
James Fanale
Creative Director, MyLeadSystemsPRO
I knew Google Analytics existed and that I could see traffic data, but I didn't know how to give that data any meaning. Julie and Mercer were so incredibly patient with my and my questions, which were numerous. Now I feel quite confident that I can track sales conversions, I can see how my emails are performing (that's a big one right there), and I can make sense of the information Analytics is collecting. We are able to make business decisions based on the data.
Mindy P.
Solutions Manager, SmartPassiveIncome
The reason we join Private Guided Training is to obtain more in-depth knowledge about how to use Google Analytics. Now, we are seeing how people use the website and where we need to make changes/optimize.
Lauryn S.
Project Manager, Annmarie Skincare
I had no idea how to use Google Analytics other than just looking at which pages are being viewed by visitors before. After joining Private Guided Training, got a lot more clear data I can use to set up meaningful reports to see exactly how my funnels and websites function
Jo C.
Jbay Studios

Are You Ready To Get Private Guided Training?

Your Most Common Questions Answered

Some team gets it faster, some much longer but on average (if your starting out from scratch) your team can learn how to build a complete measurement marketing setup in about 3- 4 months. So plan for at least those times before you start Private Guided Training.
The kick-off call and the monthly workshop calls run about an hour. But sometimes, it can go more than that especially if you and your team need more time. To be safe, you can set aside around 60 – 90 mins each call.
For new Private Guided Training clients, you get a link to schedule your kick-off call along with your Measurement Marketing Academy log-in details, if you don’t have it yet.
Absolutely, at any point in time, you can downgrade your Private Guided Training to Measurement Marketing Academy at whatever the current retail rate is.
No, keep Private Guided Training for as long as you like. Most clients find 3 – 4 months as the sweet spot, so you should plan at least that period for your team. Others have even secure your spot for a year and get a huge discount. *See those below.
You can order for more calls if you need to. That’s $395/hr. But remember, with your dedicated support channel, you can always send over videos and screenshots to get the personalized feedback from your instructor, so you can get unstuck faster and be on your way.
Good question! When you’re a current member of the academy, that would be paused because it’s included when you activate Private Guided Training. That means when you’re done with Private Guided Training, you can just resume your academy membership.
What if my questions isn’t here? Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

It’s Time To Make A Decision

Option #1

Figure This Out On Your Own

If you’re willing to try, fail, try and fail again until you figure out what’s working and what’s not in your marketing, you can do it and that’s fine…

But it might take you a lot longer.

(Not to mention the stress confusion and headache of figuring this out on your own.)

Option #2

Hire Someone To Do This For You

If you have the budget and you don’t want to think about the setup, this is fine too.

But you’ll be at the mercy of someone else — if they don’t do the work, you’ll be stuck measuring — and it will cost you at least $15K or more for one complete setup.

(Not to mention the retainer fees to maintain and update your dashboards and the systems they’ve built).

Option #3

OR… Have Somebody To Guide Your Team For A Low-Risk And Much Smaller Investment

  • You get a customized curriculum created just for you and your team.
  • You get private support from your measurement marketing instructor who is dedicated to helping your team.
  • And you’ll have a very valuable skill in-house that will change your marketing forever.