When I need to understand an issue about tracking and analytics quickly, Measurement Marketing Academy is where I head first. The library of content at this point, covers every angle. But more importantly, Mercer is unique in his ability to break down an issue to a point where I learn what I need to immediately take action.

Dustin Drees

SaaS Growth Optimization

I think Measurement Marketing Academy is the missing link for every marketer.

Before I made my decision more on gut feeling and how much engagement I could note. Now,
I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link.”

Melanie Summer

Younique Media

When You Know Exactly What’s Happening In Your Business, It’s Easier To Make A Decision

Top marketers know their numbers like the back of their hand.

Because they know their numbers, they know not only what results they are getting from their marketing… but HOW they are getting those results.

They make decisions based on numbers (not on hunches, guesswork or assumptions.).

BUT…

Figuring out how to “know your numbers” is a HUGE pain-in-the-a**, and most training out there is just too overly-technical.

Fortunately, there’s a simpler way…

Any of these sound familiar?

Z

You have installed Google Analytics but when you look at the reports, you were confused and frustrated so you shut it down and never looked at it again.

Z

You have a LOT of numbers but they're scattered all over the place and you have no idea which numbers are important and which ones are not.

Z

You’re profitable and getting great results but you don’t know exactly how your marketing is generating those results.

If this sounds familiar, don't worry – you're not alone. We’re here to help you and your team know EXACTLY what numbers to track, how to track those numbers, and know what to DO with those numbers.

Let's Start With The Basics…
(How To Properly Measure Your Marketing)

The core of measurement marketing revolves around 5 key stages (we call them the “Measurement Marketing Pillars”) to ensure you not only know your numbers but also know EXACTLY what to do with those numbers.

PILLAR #1: PLANNING

It’s all about knowing which questions to ask, what you need to get answers, and what actions you'll take based on those answers.

PILLAR #1: PLANNING

It’s all about knowing which questions to ask, what you need to get answers, and what actions you'll take based on those answers.

PILLAR #2: BUILDING

Once you get the planning down, you can begin setting up your measurement machine, using tools like Google Tag Manager and Google Analytics so you've got everything tracking properly.

PILLAR #3: REPORTING

Using tools like Google Data Studio, you can create simple, easy-to-use, dashboards that instantly give you answers you can take action on.

PILLAR #3: REPORTING

Using tools like Google Data Studio, you can create simple, easy-to-use, dashboards that instantly give you answers you can take action on.

PILLAR #4: FORECASTING

With your numbers in-hand, you can begin to forecast your “near-future”. That way you're “marketing forward” and always looking ahead.

PILLAR #5: OPTIMIZING

Finally, you measure how your funnel is currently working against your forecast. If it’s broken, you know where to optimize and if it’s working, you can start to scale.

PILLAR #5: OPTIMIZING

Finally, you measure how your funnel is currently working against your forecast. If it’s broken, you know where to optimize and if it’s working, you can start to scale.

The Easiest Way to Learn Measurement Marketing…

INTRODUCING: THE MEASUREMENT MARKETING ACADEMY

I’m really happy that I sent one of my employees to Measurement Marketing Academy. He learned how to build KPI (Key Performance Indicator) dashboards for us that helps us see exactly what’s happening in our business.

The best part? We don’t have to do anything. Our employee got trained by Measurement Marketing Academy.

Tim Bratton

Co-founder, Personal Life Media

Learn From A Renowned Expert In The Field

Chris “Mercer” Mercer

Co-founder, MeasurementMarketing.io

Mercer is considered an authority in helping marketers know their numbers in the simplest way possible… He is “the guy” other experts go to when they need help with their own tracking and analytics.

What Other Experts Are Saying About The Creator Behind the Measurement Marketing Academy

Reasons to Join The Measurement Marketing Academy

(You'll love what you find inside!)

REASON #1: Individual Courses Designed To Give You Quick WINS (Value: $147/mo)

It’s important to get quick wins and build momentum when starting out with measurement marketing.

N

Want to plan what numbers to track?

N

Want to learn the simplest way to build a useful tracking system in Google Analytics?

N

Want to build dashboards that are easy to visualize and understand?

N

Want to know exactly where people drop off in your funnel so you can optimize it?

That’s what W.I.N. courses are all about!

“W.I.N.” stands for “What I Need…” and every course is designed to give you exactly what you need to make progress in a certain measurement marketing skill.

Here are just some of what you'll see inside the Academy…

N

W.I.N. Google Analytics:

Know where your users are coming from, what actions their taking AND what are the results of those actions.

N

W.I.N. Google Tag Manager:

Discover how to use Google Tag Manager to measure user behaviors like scroll tracking and measuring video interaction.

N

W.I.N. Google Data Studio:

Learn how to create dashboards that is presentable and easy to understand even if you’re not a numbers person.

N

W.I.N. Traffic Attribution

Uncover which traffic source is worth investing your time and money on.

N

W.I.N. Know Your Numbers

Discover which numbers are important to measure and which ones to ignore.

N

W.I.N. Facebook Analytics:

Identify which posts, reactions and bots leads into sales with Facebook Analytics.

If you purchased each of these W.I.N. courses separately, it could cost you over $1,300…

But as an Academy member, you and your team can enjoy instant (and unlimited) access to ALL current and future W.I.N. courses!

I enjoyed W.I.N. Courses! It gave me the step-by-step guide on how to use Google Analytics, Tag Manager and Data Studio Dashboards!

Radu Silaghi

REASON #2: A Library Of On-Demand Workshops Designed To Give You Immediate Answers (Value: $297/mo.)

I’ve been a member of Measurement Marketing Academy for a couple of years now and what I love about this group is whenever I need to implement X (whatever my problem is) I can look at the library and find answers instantly.

If the answer is not in the library, I can always ask a Measurement Marketing Instructor and get personalized feedback within hours.

Darren Craig

Fully Charged Media

Every situation is different and you (or a team member) might have a different challenges to solve…

That’s why as an Academy member, you also get access to the Academy “Workshop Library” that has over 100+ on-demand video workshops which are designed to give you immediate answers.

All you need to do is pop in a question in the Library's “search” feature and you'll see a list of workshops to can help you get moving.

N

Want to know what reports should be looked at and how often?… there’s a workshop for that.

N

Want to know how to use Google Analytics Goals to track leads?”… there’s a workshop for that.

N

Want to know how to get started with Google Tag Manager?… there’s a workshop for that.

Whether you’re trying to improve your planning, building, reporting, forecasting or optimizing skills, there are workshops back there waiting for you.  That way, you can get moving and keep moving!

REASON #3: NEW Workshops Every Single Week (Value: $197/mo.)

As an Academy member, you get access to new workshops every week!
Workshops revolve around a new category each week: (so there's something for everyone!)

CATEGORY #1: “GETTING STARTED”

Perfect for people who are just starting out to get a solid foundation on how to use the tools you need to do measurement marketing.

CATEGORY #2: “BEYOND THE BASICS”

Perfect for people who want to level up their skills and do more advanced tracking.

CATEGORY #3: “STRATEGY SESSION”

Perfect for people who are helping with marketing strategy, so you can be able to answer tough business questions to grow your business.

CATEGORY #4: “WHAT’S NEW”

Perfect for both implementers and strategists who want to keep up-to-date with the changes, so you can stay ahead of the game and never fall behind.

Every workshop is designed to help you continue to build and improve your measurement marketing skills.
Including using tools like:

Google Analytics

Google Tag Manager

Google Data Studio Dashboards

Facebook Analytics

Prior to joining Measurement Marketing Academy in Feb 2018, I barely looked at Google Analytics. Within a year, I've gone from self described “know nothing” to what my colleagues call a ‘wizard’!

Merrill Richmond

Facebook @TalkToMerrill, FMTC.co

REASON #4: Access To “Ask An Instructor” Support System (Value: $497/mo.)

Have you ever taken a course and wished you could get an instructor to actually help you with your specific situation?

As a Measurement Marketing Academy member, that's exactly what you can do!

Sometimes, you need a fresh pair of eyes to help…

That’s where your “Ask an Instructor” support kicks in.

This support is UNLIKE anything you’ve ever used before because inside the “Ask An Instructor” support system…

You can send over your screenshots, videos and questions focused on your specific situation. For example:

N

“Help! This goal won't track!” or even “Which goals should I be setting for my site?”

N

“Are my traffic tags going to be useful?”

N

“I’m trying to build this dashboard and I just can’t figure this out, here's what I need…”

And (normally) within hours…

One of our Measurement Marketing Instructors sends back customized answers and feedback directly to you. Most of the time those answers are in the form of screenshots or videos so they're easy to understand.

“Ask An Instructor” is like having a consultant standing by, ready to help you in a moment's notice, so you can get answers in hours, not days.

Measurement Marketing Instructors has always been quick to respond when I have questions, and never fails to point me towards helpful resources to answer my questions in more detail. They helped us far beyond just the videos, which are also very helpful!

Kim Cashwell

Marketing Manager, FMTC.co

REASON #5: You Also Get Weekly Group Coaching (Value: $997/mo.)

Many marketers and business owners feel like they're in this journey alone.

But as an Academy member you won't!

Measurement Marketing Instructors host LIVE weekly member Q&A calls so you can talk through any issues you're facing.

We're in your corner and dedicated to celebrating your successes as well as being the shoulder you lean on when measurement challenges pop up.

That’s why every week, you and your team can have a group coaching session with a Measurement Marketing Instructor.

“Academy Office Hours Q&A” is the best place to talk through your situation, share screens and ask questions so you get unstuck and get move fast.

It’s like having a consultant on call!

The ANSWERS you get from Measurement Marketing Instructors will get you results…

I deal with a lot of software and training companies and one thing in particular I pay attention to is the support. What I could say is that the level of support you get inside the Measurement Marketing Academy is top notch!

Omari Broussard

10x Strategies Consulting

The training and support that I've received from Measurement Marketing Academy is phenomenal. Mercer has a natural talent for teaching. The value is amazing. He's very inspirational.

Victoria

800 Recovery Hub

REASON #6: You Also Get An Additional 3 Seats For Your Team of Rockstars
(That's Getting 4X The Value!)

There’s no doubt, together is better.

If you want to master your numbers, you need to be sure you company has a measurement marketing culture. Team members, who can:

N

Build the Measurement Marketing system for you.

N

Collect accurate information.

N

And translate it into actual, actionable insights..

Every Academy account comes with 4 seats.

That's 4 separate logins!

You'll use one of those logins of course, and you have another three logins to share with your team.

They have access to all the same parts of the Academy as you do. Including being able to join the weekly Academy Office Hours Q&A, use the “Ask an Instructor” support, etc…

That way, you can set up your measurement marketing system much faster (since you're team can all be using the same training).

Overall, joining Mercer inside the Measurement Marketing Academy is a great investment IF you are serious about improving your online marketing performance for your client or your own business. 100% GUARANTEED!

Neil Ednacot

Branding and Website Expert

Give Your Team Measurement Marketing Academy And Unlock:

N

Courses designed to give you quick wins (value: $147/mo.)

N

NEW workshops every week (value: $197/mo.)

N

Library of on-demand training to get immediate answers (value: $297/mo.)

N

Access to “Ask An Instructor” support system (value: $497/mo.)

N

Weekly Group Coaching (Value: $997/mo.)

N

BONUS #1: The MeasurementMarketing.io Winner’s Circle (Value: $97/mo.)

N

BONUS #2: Internal List of Tools, Templates and Resources (Value: $47/mo.)

N

Protected by our 30-day Money Back Guarantee

N

And Your Current Rates Are Guaranteed To Never Go Up!

N

TOTAL VALUE: $2,279 PER month!

N

REMEMBER! Your account comes with 4 seats (separate logins for your team). That’s 4X THE VALUE!

MONTHLY

$297/mo

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

YEARLY

$2497/yr

(SAVE $1067/yr!)

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

It Gets Even Better…

REASON #7: BONUS #1 – Access To Members-only Winner’s Circle Community (Value: $97/mo.)

This is a community of like-minded people who are learning and growing with you.

Everyone in your team can ask questions, network and exchange ideas with experts, Certified Measurement Marketers and your peers who have been in your shoes.

With members in different industry (and country) you're sure to find someone who “gets you.”

So if you want to get (or give) advice on certain measurement marketing questions, this private members-only Facebook community is the best place to be because you can immediately learn from what other Measurement Marketers have already discovered.

Mercer's training is top notch and the community is a real bonus, full of extremely helpful peeps all willing to advise and help out.

Sara Jones

One Eyed Cat Online Marketing

REASON #8: BONUS #2 – Exclusive List Of Tools, Templates And Resources (Value: $47/mo.)

This is a community of like-minded people who are learning and growing with you.

One of the secrets of successful marketers is that they have the “Toolbox.”

Toolbox of tools, templates and resources that will not only help them track their stuff, but also improves their productivity and life.

That’s one of the perks of being an Academy member.

You’ll get access to our private toolbox that is not available to the public and is exclusive to Academy members only.

One of the secrets of successful marketers is that they have the “Toolbox.”

Toolbox of tools, templates and resources that will not only help them track their stuff, but also improves their productivity and life.

That’s one of the perks of being an Academy member.

You’ll get access to our private toolbox that is not available to the public and is exclusive to Academy members only.

This list saves you a lot of time because it cuts away the clutter of thousands of tools and resources available on the internet today.

And it keep your mind focus on tools that matter.

MeasurementMarketing.io has created a full suite of courses designed for businesses to get clarity on their Google Analytics, Google Tag Manager and more. The courses are thorough and there is something for beginners and more advanced users. Plus the weekly mastermind meetings are excellent and Mercer and his team are always there to help with any questions I have.

Julian England

Google Ads and Analytics Expert

You’re Also Protected With

That means you can bring your team inside the Measurement Marketing Academy today… and access EVERYTHING!

N

Where you can join the weekly training…

N

Access 100+ on demand workshops...

N

Get help from your Measurement Marketing Instructors…

N

Measure your marketing properly…

N

Know EXACTLY what’s working in your company...

On the off chance that you think it’s not worth it, send us a message within 30 days and you’ll get your money back, guaranteed.

And Your Rates Are Guaranteed To Never Go Up!

Measurement Marketing Academy normally retails for $497/mo.

But if you secure your Measurement Marketing Academy membership today, you can lock in for your membership for ONLY $297/mo!

That’s a saving of over $2400 a year!

The best part?

Measurement Marketing Academy normally retails for $497/mo.

But if you secure your Measurement Marketing Academy membership today, you can lock in for your membership for ONLY $297/mo!

That’s a saving of over $2400 a year!

The best part?

You can keep the discounted rate locked-in for as long as you keep your membership active.

There are no commitments, no contracts, and you can cancel at any time.

Give Your Team Measurement Marketing Academy And Unlock:

N

Courses designed to give you quick wins (value: $147/mo.)

N

NEW workshops every week (value: $197/mo.)

N

Library of on-demand training to get immediate answers (value: $297/mo.)

N

Access to “Ask An Instructor” support system (value: $497/mo.)

N

Weekly Group Coaching (Value: $997/mo.)

N

BONUS #1: The MeasurementMarketing.io Winner’s Circle (Value: $97/mo.)

N

BONUS #2: Internal List of Tools, Templates and Resources (Value: $47/mo.)

N

Protected by our 30-day Money Back Guarantee

N

And Your Current Rates Are Guaranteed To Never Go Up!

N

TOTAL VALUE: $2,279 PER month!

N

REMEMBER! Your account comes with 4 seats (separate logins for your team). That’s 4X THE VALUE!

MONTHLY

$297/mo

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

YEARLY

$2497/yr

(SAVE $1067/yr!)

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

Frequently Asked Questions

Do I need to have a team to join Measurement Marketing Academy?

Even though this program is designed for marketing teams and agency owners who want to know exactly what’s working and what’s not in their business, it doesn’t mean you can’t get this when you don’t have a team.

If you’re an implementer or strategist and you’re looking for a robust support system, including…

  • Group coaching…
  • Access to an instructor…
  • New workshops…
  • Tools, templates and resources…
  • And more…

Basically everything that you need to better serve their clients, then YES, this is perfect for you.

I’m NOT a numbers person, is this something I could use?

That’s perfectly fine. Measurement Marketing might show you the numbers… but it’s not about the numbers.

It’s all about understanding WHAT those are… HOW did you get it… and know exactly what to DO with those numbers.

It’s the system (and the mindset about human behaviors) that matters.

How can I convince my boss / manager pay for this?

Good question!

First of all, emphasize that this is not just for you but for other people in your team as well because of the 4 seats per account.

When everybody on the team is on the same page, it’s easier to make progress.

You can bring your implementers and strategists with just one account.

Second, mention the importance of the support you’ll get, especially the “Ask an Instructor” support system where you can send videos and screenshots about your current situation… AND… the weekly group coaching where you can directly ask your questions.

Your instructors are doing measurement marketing on a DAILY BASIS.

Don’t underestimate the WISDOM they have to get you unstuck, so you can be on your way fast.

If you have any other questions about this topic, you can send an email directly to mercer@measurementmarketing.io and he’ll help you find ways to encourage your employer

I get it that this is a no brainer for an ecommerce site… but I’m a content marketer or other businesses that has a website, is this something I can use?

Measurement marketing works for any website where you’re trying to measure…

  • Who are your users / buyers?
  • What actions are they taking?
  • What are the results of those actions?
  • And what can you do to improve those results?

So whether you an ecommerce store owner, a content marketer, affiliate marketer, direct response funnel guy, or anyone who wants to know your numbers, this will work for you.

“Is the support limited in any way?”

Of course not!

Ask as many questions as you like.

The more questions you ask, the better.

Most of our clients send us videos, screenshots or any questions they have about measurement marketing on a regular basis. You can do it too!

The best part?

With 4 different accounts, anyone can ask their own question so that no one is left behind.

“What if my questions isn’t here?”

Have other questions? Send an email to questions@measurementmarketing.io and let us know how we can help you.

Give Your Team Measurement Marketing Academy And Unlock:

N

Courses designed to give you quick wins (value: $147/mo.)

N

NEW workshops every week (value: $197/mo.)

N

Library of on-demand training to get immediate answers (value: $297/mo.)

N

Access to “Ask An Instructor” support system (value: $497/mo.)

N

Weekly Group Coaching (Value: $997/mo.)

N

BONUS #1: The MeasurementMarketing.io Winner’s Circle (Value: $97/mo.)

N

BONUS #2: Internal List of Tools, Templates and Resources (Value: $47/mo.)

N

Protected by our 30-day Money Back Guarantee

N

And Your Current Rates Are Guaranteed To Never Go Up!

N

TOTAL VALUE: $2,279 PER month!

N

REMEMBER! Your account comes with 4 seats (separate logins for your team). That’s 4X THE VALUE!

MONTHLY

$297/mo

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

YEARLY

$2497/yr

(SAVE $1067/yr!)

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

A Few More Words From Students And Clients:

Omari Broussard

10x Strategies Consulting

Darren Craig

Fully Charged Media

Tim Bratton

Personal Life Media

JUSTIN RONDEAU

Director of Marketing, Digital Marketer

Give Your Team Measurement Marketing Academy And Unlock:

N

Courses designed to give you quick wins (value: $147/mo.)

N

NEW workshops every week (value: $197/mo.)

N

Library of on-demand training to get immediate answers (value: $297/mo.)

N

Access to “Ask An Instructor” support system (value: $497/mo.)

N

Weekly Group Coaching (Value: $997/mo.)

N

BONUS #1: The MeasurementMarketing.io Winner’s Circle (Value: $97/mo.)

N

BONUS #2: Internal List of Tools, Templates and Resources (Value: $47/mo.)

N

Protected by our 30-day Money Back Guarantee

N

And Your Current Rates Are Guaranteed To Never Go Up!

N

TOTAL VALUE: $2,279 PER month!

N

REMEMBER! Your account comes with 4 seats (separate logins for your team). That’s 4X THE VALUE!

MONTHLY

$297/mo

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

YEARLY

$2497/yr

(SAVE $1067/yr!)

(No commitments. No contracts.
Lock-in your low rate for as long as you want)

  • Recommended By:

Copyright 2019 MeasurementMarketing.io

Copyright 2019 MeasurementMarketing.io