Everyone wants the shortcut. Everyone wants sexy. Everyone wants the magic bullet to get the killer ROI and avalanche of sales.
Measurement isn't sexy… but profitable marketing is.
But if you're not measuring the right things in the right way, you're simply guessing with your marketing.
If you're guessing with your marketing… it's costing you money every single day.
If you're not measuring every important step of your customer's journey… it's costing you money every single day.
Are having a hard time figuring out what’s working and what’s not in your marketing
Feel overwhelmed with your current reports (every set of numbers are like algebra equations)
Can’t see (or explain) how your marketing is actually moving the needle
Don’t want to spend more money on another analytics tool (or courses that go out of date)
Are unable to make sense of what your current data is telling you
Feel like you’re setting money “on fire” because you don’t know your metrics and conversions.
That's where Measurement Marketing comes in!
With measurement, you'll know!
Measurement is how you know what's working, what's not, and what's next with your marketing.
A properly planned Measurement Marketing system is EXACTLY how you make that happen.
Yet, most marketers haven't taken action. Why?
Because most marketers still have three major struggles in implementing measurement…
Chris Martinez, DUDE Agency
You rarely hear advice about “How to create a Measurement Marketing Plan.”
Yet without it, you are flailing around in the dark, hoping you generate a profit.
If you've ever checked your analytics and shook your head in dejected confusion…
… you need a plan.
If you just winced a little because you don't even have an analytics platform set up…
…yeah, you need a plan, too!
Without marketing reports, it's impossible to know the state of your business.
Unfortunately, most marketing reports are a random collection of tables, graphs, charts, and numbers.
Let's face it, they take too long to decipher anyway, even if you can figure out what they mean.
You don't need MORE confusing reports…
In today's world, most of us are drowning in reports anyway.
You need EFFECTIVE reports that lead to corrective (and profitable) action!
The term “Random Acts of Marketing” was made famous by Dan Kennedy.
So what are these random acts of marketing?
When it comes to marketing campaigns that aren't working, most marketers start brainstorming all kinds of ideas…
Maybe you get a fantastic marketing idea from a mastermind…
Or you read a blog post about how this or that tactic is the next big thing (Tik Tok anyone?).
Your marketing becomes scattered and disconnected.
It becomes an exercise in ‘throw it at the wall and see what sticks' marketing.
In other words… RANDOM.
Without measurement, you'll become a victim of these “Random Acts of Marketing.”
They may even seem to run your business at times!
Don't worry, you don't have to be an analytics “guru” or a “numbers person” to get marketing measurement to work for you…
You don't have to pour over charts, graphs, and spreadsheets for hours every day…
The Academy for Marketers is built for marketers and business people like you who want to avoid these struggles…
Save time… save money…
And leverage the power of measurement to get more ROI from your marketing efforts…
When you put the right measurement strategy in place, you can positively impact what matters most to your business… the bottom line!
Introducing the…
A full suite of courses to shortcut your learning curve with Measurement Strategy, Google Analytics 4, Tag Manager, Looker Studio and More!
Mentorship from MeasurementMarketing.io Instructors
Tools, Workshops, Community and more!
The Academy for Marketers is built for businesses and marketers like you who want to avoid these struggles…
And leverage the power of measurement to get more ROI from your marketing efforts…
When you put the right measurement strategy in place, you can positively impact what matters most to your business… the bottom line!
The Academy for Marketers gives you the training, tools, and personalized coaching (more on this below) you need to get measurement done right…
Whether you're just starting from scratch…
Need help fixing your measurement set up…
Or, you're looking to level up your skills…
The Measurement Marketing Academy for Marketers and our certified Instructors have you covered!
Quickly know which of your marketing tactics, channels and funnels are working, which aren’t, and what they are costing.
Know that every cent you spend on marketing is accounted for so you can make decisions that maximize your ROI
Create actionable reports to quickly and easily what’s moving the needle in your marketing campaigns
Stay up-to-date with the latest measurement strategies, tactics, and tools.
Get complete visibility on how prospects are moving through your marketing funnels so you can improve your results.
Simplify your measurement across marketing platforms, domains and, yes, even apps!
Know where your prospects are coming from so you can focus on your marketing efforts (and company profits)
Leverage the expertise of the Measurement Marketing team to achieve your measurement goals.
With “Ask An Instructor” support your Academy Instructors will be there to act as your measurement mentors and coach you through your journey to better marketing through measurement.
“Ask An Instructor” has been called the “hidden jewel” inside the Measurement Marketing Academy…
After all, you have an entire TEAM of instructors ready, willing and able to help you product results!
Here's what a few members have to say about this great opportunity…
“Ask an instructor is crucial... I've never come across another course model that offers this in such detail.”
- Jonathan G.
“Ask An Instructor support is the first thing that comes to mind. Analytics is complicated but I feel more confident & I keep going because I know that I have an expert I can turn to.”
- Nick G.
“I definitely LOVE your Ask An Instructor feature, you guys just rock! Julie's personalized responses are fast and super-helpful - I cannot promise I won't bug you with more questions..... :”)
- Zita K
The instructors encourage you to send screenshots and/or videos to explain your exact situation so you can get the answers you need.
Yes, you'll be getting advice from REAL Measurement Instructors!
Not from some customer service center or chat bot.
Instructors are true measurement experts.
But just as important…
They know marketing!
They are DOING this every day!
They live and breathe this stuff… to your benefit!
If you have questions like:
“Ask an Instructor” support is just like having an entire team of Measurement Marketing consultants at your disposal.
Plus, you’ll get answers in hours not days.
Instructors will also do complimentary reviews on your account setups and provide you with a custom curriculum for your specific needs.
Who exactly are these instructors?
In addition to “Ask An Instructor” support you can…
The only way to get access to this priceless treasure trove of powerful measurement knowledge and tight-knit community is to be an Academy for Marketers member.
You will…
Stay informed and grow with a super supportive Private Group filled with measurement-focused marketers and students just like you.
Ask questions and make connections!
Our supportive community will help you tackle even the most complex challenges.
Any time you have a question just jump in the group and fire away! You'll never feel alone on your journey.
Our Instructors will work with you to create a customized curriculum based on your needs, knowledge and marketing goals! This way you can zero in and get laser-focused on what's best for your marketing. Don't waste time on things that don't matter.
You'll make faster progress…
Save valuable time…
And produce better, more profitable marketing campaigns… without all the headaches!
Time is money, right?
So whether you’re looking for “Just-in-time learning” or you need to dive deeper into a topic or technique…
Or maybe you’re looking for an answer to a specific “How To” question about any of your measurement system tools.
All you need to do is type in your topic or your keyword into the library search bar and you’ll see a list of relevant workshops.
Focused Workshops are updated as technology, techniques, tactics or strategies change… so you are never left behind and are always on the cutting edge!
Not only will you have access to over 100 searchable workshops… (Yes, there's more!)
Measurement tactics, techniques, and tools tend to evolve rapidly…
Which means many courses go out of date pretty fast.
This is why…
We've already done SIX trainings in 2023 on topics and programs like Google Tag Manager and Google Analytics 4.
And there are over 10 more scheduled over the course of the rest 2023…
Topics include: Measuring Paid Traffic, Measuring the User Journey, Understanding Traffic Attribution, Building A Measurement Marketing Agency, Shopify and more!
This is why the Measurement Marketing Academy is dynamic!
Every 4-6 Weeks the team releases updates to current courses…
Or completely NEW courses with a priceless twist… members can attend LIVE!
There is NO additional cost for attending new Live courses.
Live courses allow for Academy members like yourself to interact with Instructors and ask questions.
Try getting that from that outdated Google Analytics course you bought last year.
Keep reading and discover how Academy for Marketers can help you level up your marketing results fast!
Measurement tactics, techniques, and tools tend to evolve rapidly…
Which means many courses go out of date pretty fast.
This is why…
We've already done SIX new (members only) live course trainings as of April 2023 on topics and programs like Google Tag Manager and Google Analytics 4.
And there are over 10 more scheduled course updates for the rest of 2023, and that means…
Every 4-6 Weeks the team releases updates to current courses…
Or completely NEW courses with a priceless twist… and members can attend LIVE!
Live course updates allow for Academy members like yourself to interact with Instructors and ask questions.
Try getting that from that outdated Google Analytics course you bought last year!
Keep reading and discover how Academy for Marketers can help you level up your marketing results fast…
Courses inside the Academy are designed to give the strategies and tactics you need now, on the most important aspects of measurement so you can…
Develop your measurement skills in a way that is designed to get you into ACTION faster.
It’s only ACTION that is going to create better results from your marketing efforts.
The Academy features courses on strategy and tools including: Google Analytics 4, Tag Manager, Looker Studio…
And courses on Tag Manager Server-Side, BigQuery, and more!
You can even get a customized training roadmap from instructors, so you know exactly what courses to take to achieve your goals.
As an Academy member you can join new courses and updates LIVE so you can interact with instructors during the training.
Discover the keys to long-term measurement success and gain the competitive advantage…
Experience the power of Google Analytics 4 without the complexity and overwhelm, so you can make more profitable marketing decisions…
Collect the most valuable user behaviors with ease and SUPERCHARGE your measurement…
Significantly shorten the learning curve of creating actionable, usable, and visually appealing Storylytics™ dashboards and reports…
The Academy has you covered!
Without a measurement strategy, you’re simply gambling with your money… throwing up marketing plans and hoping they’ll work.
Discover the keys to long-term measurement marketing success and gain a competitive advantage…
Experience the power of Google Analytics 4 without the complexity and overwhelm, so you can make more profitable marketing decisions…
A small sampling of what you'll be able to for your marketing with our GA4 Training:
Collect the most valuable user behaviors you need with ease and SUPERCHARGE your measurement… with Google Tag Manager.
You'll be able to turn all those measurement numbers into simple visuals that will tell you everything you need to know so you can quickly and easily make profitable changes to your marketing campaigns.
This includes how to:
As if we could possibly add even MORE value to Academy for Marketers when you invest in the annual plan today you'll receive the following business-changing bonuses:
BONUS #1: 12 Weekly Measurement Mastermind Calls ($1,491.00 Value)
Join fellow students and instructors so you can discuss any measurement issues, best practices, and real-world applications.
Being granted access to 12 Weekly Measurement Mastermind Calls could completely change everything.
These weekly live calls can revolutionize your measurement, your marketing, and your business.
You'll speak live with four or five measurement marketing experts… at the same time!
This means experts like MeasurementMarketing.io Founder: Chris Mercer, Director of Measurement: Julie Brade, as well as other Certified Measurement Marketers, and members of the Instructor team.
What could this do for your business?
You'll have access to live interaction to be able to discuss best practices, get personalized advice born of experience, and have a “behind-the-scenes” look at real-world measurement applications.
Any call could deliver to you the measurement breakthrough that completely changes your entire marketing strategy, leading to a better customer journey, increased revenue, and higher profits.
And call recordings are available just in case you miss one.
You don't want to pass up being granted access to these priceless weekly mastermind calls.
Think of it as a high-level mastermind group without the $50,000 price tag.
BONUS #2: A One-on-One Strategy call with an instructor ($497.00 Value) – Kick your membership off with a 1 hour one-on-one strategy call with an instructor!
Work with an instructor to get your personalized roadmap and progress tracking plan. Get a clear picture on how you can leverage the Academy to achieve your business and marketing objectives as fast as possible.
Instructors will answer any and all of your questions. Or you can get a review of your current measurement system and where you can make fast improvements.
In all businesses every decision made is an opportunity cost.
This includes the decision to delay or do nothing.
There is such a cost when you delay becoming a member of the Academy for Marketers community.
The longer you wait, the more it costs you – in time, in money, in future profits.
You know you need a proper measurement plan in place.
You know you'll need help along the way.
The Academy for Marketers gives you all the tools and courses you need, including a customized curriculum (so you'll save time), and…
The ability to get your questions answered by Measurement Marketing Instructors and…
A community of like-minded students you can learn and grow with, bounce ideas off of, and get feedback from. And…
The ability to participate in LIVE course instruction so you can interact with the instructors in the moment! AND…
Do you really need more?
Hit the yellow button below, and get inside the Academy of Marketers RIGHT NOW!
A whole new world of profitable marketing awaits you on the inside.
Join the community now.
See you soon!
New to the Academy? You are already protected with a 30-Day “Measurement Marketing Academy Test Drive” 100% Money Back Guarantee!
As a first-time Academy member, you can dive into the courses and implement what you learn (if you get stuck, you can reach out to your Instructor team!).
As a new Academy member, if the Academy doesn’t meet your expectations or needs, send us a message and you’ll receive a prompt and courteous refund.
Yes! The Measurement Marketing Academy is perfect for those who are completely new.
The Academy is designed to get you quick wins and momentum in measuring your marketing.
To do that, we strip out all the things that aren’t useful for you and focus on things that get you results quickly.
There is NO LIMIT to your “Ask An Instructor” support.
After all…
The more questions you ask, the more you’re going to learn.
When you have question, do what most other students do…
Send videos or screenshots of your current situation.
In return…
You get answers and insights (even videos and screenshots back!) so you can get unstuck and on your way.
Your “Ask An Instructor” support system is WAY BEYOND the “I lost my password….” kind of support.
Whether you have a technical question as to how to set something up, a strategic question as to what to measure, or even just a fresh pair of eyes to go over your work…
“Ask An Instructor” support is like having a consultant, on-call, standing by…. ready to help you move forward.
The Measurement Marketing Academy does include training on tools including: Google Analytics 4, Google Tag Manager, Google Looker Studio, and More!
No, your membership does not automatically renew.
30 days prior to your membership expiration date, you'll get notifications with instructions on how to renew your current membership.
Or, you can choose another membership option.
If you have any other questions, send an email to [email protected]
To: Your Manager
Subject: <NAME> Training Request: Data Driven Marketing Training to Increase Profit
To hit our marketing goals I want to suggest we invest in the Measurement Marketing Academy.
After researching several training options in the measurement, analytics and data-driven marketing space, I have found that the Measurement Marketing Academy is well known, offers high quality instruction and detailed training on all things measurement from basic to advanced, plus has exceptional instructor support.
Through the training we will be able to maximize every step of the customer journey, so that we can improve conversion rate for each step and therefore increase revenue and profit.
Unlike many other data-driven marketing training options available, Measurement Marketing Academy focuses on teaching measurement, so through the training we don’t just learn analytics tools but we also learn how to create a customized measurement strategy for our business, so that we get the specific data we need for better marketing results.
Between the measurement strategy training, analytics tools courses and the instructor support, the Academy will help us move away from Marketing in the Blind and hoping for results to Marketing with Direction (Marketing Forward).
The investment for the Academy is $1997 annually or $297 per month (cancel anytime)
Here a link to sign up – https://measurementmarketing.io/lp/membership/measurement-marketing-academy/
Let me know when we can get signed up or if you need more details.
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