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“Before joining the course, I thought I knew a lot about GA, GTM and Measurement. But I was wrong. There were so many unknown unknowns that I learned through the course. Mercer knows his stuff inside out, and through the course, he will prepare you for the real world of measurement marketing. This is not just some basic theory and tips and tricks, this is practical, hands on learning that can't be found anywhere else.”

Ahmad Kanani

Certified Measurement Marketer,

Through a unique, practical training method, this Measurement Marketing Certification gives you a special skill set most marketers overlook…

(Get ahead of your competition or add a new “done for you” service to your own company)

In this intensive, 13-week certification training program you'll get:
An immersive 8-weeks of live classes plus a 5-week certification window, with small class sizes to maximize learning
Expert training from a leading analytics speaker and presenter with years of experience optimizing e-commerce, direct response and other business models.
Hands-on, real-time curriculum with immediate real-life application to your own business.
Content, homework, feedback, support and testing – you'll finish the course with a true, high-demand, skill set
A dedicated Slack channel for students only to ensure you get all the support you need.
Plenty of hand holding support to address your questions including live Q&A calls.
In-depth training on Google Analytics and Google Tag Manager to implement strategies based on data.
One year access to the Measurement Marketing Academy with detailed videos and additional support options.
Step by step guidance on how to market yourself with this new skill set and how to find clients to grow your business.


What if I can’t make the live trainings or Q&A calls?
That’s OK! All of the training calls and Q&A calls are recorded for you to watch and listen at your own pace. Your certification won’t be earned by watching live trainings… it’s earned by doing the work and staying in communication with your instructor. Fortunately, those things can happen whenever you’d like.
How will I be able to market this certification to get new clients?
No worries, you will know how to sell your new skill set as a Certified Measurement Marketer so you can get the clients you want. In fact, there is now a referral program for the Certified Measurement Marketers to keep up with the demand.
How much can I expect to be able to charge a client once I am a Certified Measurement Marketer?
Obviously, there is no way to guarantee what you are able to earn. However, we’ve seen projects start at the low end of $1,000 and other projects go to the high end of $25,000 for a more extensive set up. Of course, there is no guarantee this will happen for you. Your success depends on you. Fortunately, with your certification in hand you’ll at least have the tools you need to help!
I am heavy in social media marketing. Will this certification help with that?
Absolutely! You will know all about the best ways to track traffic so you can connect your efforts with actual revenue. No more guessing and trying to connect the dots. You will also know all about social media marketing with Google Tag Manager and how it will make implementing pixels so much easier for you.
I’m not a developer or a person that understands code. Will I be able to keep up and get certified?
Great news! No coding skills required to get started! However, as you go through this you will naturally pick up some basic coding skills. Of course, if you already do have a coding background, it will help as you will catch on faster. If you unwilling to learn at least the basics of Javascript, then this certification isn't for you.
What if I find out this isn’t for me? Can I get a refund?
Sure! You’ll have 30 days to go through the classes, do the homework, and apply the skills. If you feel that being a Certified Measurement Marketer isn’t for you then you can get a full refund if it is within the first 30 days. The first class counts as day 1, not the day you purchase.
What happens after I get certified?
Once you are certified you will join a dedicated slack channel for Certified Measurement Marketers so you can stay up to date on the latest tools and bounce ideas off of. You will also be a part of a Certified Measurement Marketing directory where prospective clients can find you.
What if I am already an Academy member? What happens to my membership?
Your Measurement Marketing Certification comes with 1 year of the Measurement Marketing Academy. If you are a current Academy member, you will have your membership paused for a year so you can enjoy your complimentary access. After that year your membership will resume at the same rate it was before it was paused. This way you’re protected from any future rate increases.

What Are Others Saying?

“Knowing your numbers is the key to scaling business quickly. With technology moving at a rapid pace it's now more important than ever before to track all your data and know how to read it… so you can make decisions quickly. The guy I go to for all my analytics training is Chris Mercer. I highly recommend you buy everything he has right away. Learn it, apply it and watch your business grow… you'll thank me!” Chris Koehl

Digital Marketing Professional

“When I have an advanced issue with Google Analytics — I call Mercer. He just flat out knows his stuff when it comes to conversion rate optimization and analytics.” Russ Henneberry

Editorial Director, Digital Marketer

“Since working with, I feel I have so much more data to make decisions that help me become a better marketer. Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link.” Melanie Summer

Younique Media

Who Will Be Training Me?

Your Instructor:

Meet Chris Mercer

Chris Mercer, who goes by “Mercer” is the co-owner of Measurement Apart from training top businesses how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like Conversions XL, Conversion Conference, Digital Marketer, Traffic & Conversion Summit, Social Media Examiner and more.

This Certification Is For You If:

You want to stand out from 95% of other marketers with a specialized skills set.
You are a marketer who asks questions, actively participates, and is always learning.
You want a certification that has direct, concrete benefit with immediate real-life application to your business.
You need to add or enhance an analytics service to your freelance business.

New Classes Start in 2020!

Copyright 2019

Copyright 2019