As A Certified
Measurement Marketer, You Get:
A Deep Dive Into The 5 Pillars Of
STEP #1: PLANNING
It’s all about knowing which questions to ask, what information is important to measure and what are you going to do with this information once you get them.
STEP #2: BUILDING
Once you get the planning down, you can begin setting up the tools like Google Tag Manager and Google Analytics to make sure you’re getting the right information at the right time.
STEP #3: REPORTING
Then, we’re going deep into Google Analytics reports, tracking your funnels and using tools like Google Data Studio, so you can create dashboards you can actually use.
STEP #4: FORECASTING
Now that you have your numbers, you can begin to forecast not just the results but HOW you are getting those results. You can forecast what will happen in the next few weeks or even months based on the previous results you get on your dashboard.
STEP #5: OPTIMIZING
Finally, you can now measure how your funnel is currently working against your forecast. With those insights, you can obviously see what’s broken and what’s working in your marketing. If it’s broken, you can fix it. If it’s working, you can scale it. If you can’t scale it anymore, then you can build a new funnel.
How To Sell Measurement Marketing Services
Getting skills is one thing… Selling them is a different matter!
As a Certified Measurement Marketer, you get behind-the-scenes, real-world strategies, you can use to sell measurement marketing and grow your freelancing/agency business.
Offering measurement marketing services gives you plenty of opportunities — from one-time projects like audits and build-outs… to recurring revenue, month after month.
Access To Certified Measurement Marketers Mastermind
Weekly calls with fellow Certified Measurement Marketers.
Get the opportunity to exchange ideas, get help and advice from measurement marketing practitioners.
You also get:
Tips, tricks, and strategies to grow your business
Helpful feedback from Certified Measurement Marketers to fast track your learning
Get answers to all of your questions about Measurement Marketing.
Plus! You get access to this “Brain Trust” for an entire year!
Become A Valuable Partner To Your Clients
Most clients don’t want to mess around with numbers but they want to know what actions to take to grow their business. As a Certified Measurement Marketer, you become a trusted resource, as you help them know their numbers, and figure out what actions to take based on those numbers.
For example, get answers to questions like…..
“What’s important to measure on our site? What’s fluff?”
“How do we connect our ad spend to real results in my cart?”
“Which traffic sources get leads? Which gets sales?”
“Should we increase our budget on Google or not?”
Visitor scrolls through 40% of the page
Visitor scrolls through 40% of the page
PLUS! You Also Get…
A Private Slack Channel For Your Class
As you move through your certification, you will naturally come up with some questions. That's when you turn to the private Slack channel set up for your class as a dedicated support channel.
Get support from your instructors and from other Certified Measurement Marketers there to guide you along the way.
Personal Feedback from Mercer
Each week, you get a “Measurement Marketing Mission” where you practice what you’ve learned with real-world situations. Then, you get personal feedback from Chris “Mercer” Mercer himself.
This is another reason why the classes are kept small because you get a lot of high touch support and personalized feedback.
An Entire Year of the
Measurement Marketing Academy
Keep your skills sharp by continuously learning the latest tips and tricks with the Measurement Marketing Academy.
You get different workshop topics each and every week…
Access to “Ask An Instructor” where you can send over your screenshots, videos and questions focused on your specific situation…
Exclusive tools and resources to help you measure your marketing….
As your team expands…you can take advantage of the additional logins Measurement Academy comes with.
And so much more!
Already an Academy member?
No problem, if you are a current Academy member, you will have your membership paused for a year so you can enjoy your complimentary access. After that year your membership will resume at the same rate before it was paused.
Your Very Own
Measurement Marketing Certificate
Of course, once you complete your certification, you're officially a Certified Measurement Marketer… it’s time to celebrate!
You'll get a physical certificate mailed directly to you. Share it on your website, Facebook page, and LinkedIn profile… show off your new expertise to potential clients.
Your certification is active for 1 full year.
Here’s How It Works
STEP 1: You apply for certification. If you’re a qualified candidate you’ll be invited to save your seat. (Save Your Seat Non-Refundable deposit is $97, good toward the class of your choosing)
STEP 2: Once you receive your invitation and your seat is saved…you’ll have the opportunity to choose your class and enroll. You have a couple of enrollment options:
Are You The Perfect
Candidate For Certification?
You’re a freelancer/agency owner who’s already working with clients
Have a basic understanding of Google Analytics and Google Tag Manager
Familiar with digital marketing
Have a 100% commitment … you’re all in!
Coachable and willing to follow instruction
This Program Is Not For…
If you’re not working for clients
Frequently Asked Questions
“My agency primarily runs a lot of Facebook traffic. Will this certification help me?”
Absolutely! You will know all about the best ways to track your client’s traffic so you can connect their efforts with the actual revenue they’re making. No more guessing and trying to connect the dots.
You will also discover the power of the Google Tag Manager to level up your Facebook traffic game.
If you think this will help improve your agency, this program is for you.
“How long am I active for?”
Your Active Status starts the day of your official certification and ends one year after the date of your certification (not the class).
“How do I maintain Certified Measurement Marketer active status?”
To ensure the quality of the group and the program itself. And, ensure the community is filled with active participants…
There are 2 ways to maintain your active status:
First, is to participate at least once a month during the weekly mastermind calls.
Second, is to answer the 10 point questionnaire to ensure you’re up-to-date and ready to offer measurement marketing services for another year.
Once you’re qualified to renew, there’s a renewal of $997 to keep your license active.
“What’s the complete curriculum?”
Here is the complete class schedule…
Week 1: Planning Your P.O.D.
Week 2: Auditing Your Plan
Week 3: Preparing Your Build
Week 4: Building To Measure Basic Behaviors
Week 5: Building To Measure Intention Behaviors
Week 6: Building To Tell A Story
Week 7: Reporting a Story & Forecasting The Next
Week 8: Optimizing a Crystal Ball
Week 9 – 13: Certification Window
“What’s a typical week look like?”
During the first 8 weeks…
You get live classes scheduled every Monday at 11 a.m. Eastern. Then, you get additional weekly Q&A sessions every Friday at 1 p.m. Eastern.
The classes and Q&A sessions are typically around 2 hours.
You can also block out at least 1 hour to do your weekly “Measurement Marketing Mission”…
During the certification window (weeks 9 – 13)…
We recommend you block at least 5 hours per week to go towards earning your certification.
“Are the classes recorded?”
Yes, every class and every weekly Q&A will be recorded live and you’ll get a replay once it’s uploaded.
“What if I can’t make it on the live trainings or Q&A calls?”
All training and Q&A calls are recorded for you to watch and listen at your own pace.
“I already know the basics of Google Tag Manager and I’m pretty experienced with Google Analytics, is this something that can help me?”
Yes, because you’ll not only learn about the function of the tools. You’ll learn exactly…HOW to use these tools… WHEN to use them… And in WHAT order so you know how to improve your client’s marketing results.
“Will I learn how to get clients?”
Definitely! While we can’t guarantee you get clients… You’ll discover how to sell your new skill set as a Certified Measurement Marketer.
“I’m not a developer or a person that understands code. Will I be able to keep up and get certified?”
The good news is… No coding skills required to get started!
It’s just like using WordPress….
In the beginning, you don’t need to learn HTML to create your first WordPress site. But then eventually, you start picking up some HTML basics because it allows you to do more with WordPress
“Do I need my own website?”
Having your own website is a plus… but it’s not required.
Most of our students have an agreement with one of their clients to use their website. This is perfect because you can immediately practice doing this for a client’s website.
On the off chance that this is not possible, you can use our demo site to practice your skill.
Rest assured that having a website or not will not hold you back on learning Measurement Marketing.
“How do I get a spot?”
Classes are kept small because of the extensive amount of time needed to makes sure you get the skills to help your clients make smart marketing decisions.
That’s why we limited the number of participants to 7 for this certification program.
First come first served.
If you feel what you need is an intensive deep dive program with high-touch support and a lot of hand-holding, then you have to apply for a spot now.
Have Other Questions?
If you’re interested in this but you have more questions that are not included in the list above, email firstname.lastname@example.org and we’ll get back to you asap.