Overwhelmed and confused about where
to start in Google Analytics?

(Finally gain control of your numbers, feel confident in your marketing and get ahead of your competitors.)

If you instantly feel confused and overwhelmed when you log into Google Analytics,

It’s probably because you don’t know where to start…

The very thought of Google Analytics might even make you cringe a little bit.

Knowing that you’re going to have to spend time trying to make sense of confusing numbers and reports, only to end up even more lost than you before.

Despite all of this, you can’t shake the feeling that there’s an entire side of Google Analytics just begging to be discovered.

An entire world that if you knew how to access would make you more confident, put you in control of your numbers, and show you exactly what actions to take to grow your business. 

The thing with Google is that they make incredible products but they don’t make the best user manuals.

Especially with Google Analytics.

There are so many dials, buttons, and levers to push.

It’s like if you were randomly taken off the street, put inside a spaceship and were told to launch it…

– No instruction manual…

– No co-pilot…

– No mission control…

– Just you pressing on random buttons and praying something doesn’t blow up…

 Sound familiar?

That’s probably what you feel inside Google Analytics. 

So, while you're feeling lost in the maze of numbers and data… Your competitors are using Google Analytics to mine valuable insights about their marketing.


They know which of their traffic sources work and which ones don’t..


They know exactly how to optimize their funnels to turn cold leads into loyal customers…


They know how to generate hot, new leads from their top traffic sources…


They know which ads bring them the best leads, which bring them the most customers, and which ones to stop running…

Do you?

Are you any closer to knowing exactly what to prioritize in Google Analytics so that you don’t get left behind by your competitors?

Do you feel like you’re taking the right actions in the right order when using Google Analytics?

If not, keep reading.

The truth is a lot of marketers use Google Analytics for awhile and then give up on it

You probably know why…

It is easy to get overwhelmed when you see how many settings there are.

It can be frustrating to know there is a ton of information inside those reports, but you don't know where to click first.

Does this sound like you?

Do you even know where to begin?

Maybe, like most marketers, you try to figure it out on your own. But you don't know where to begin. You don't know what report is the most valuable or how to set it up to get the right information. 

You need to be asking yourself questions like: 

"Am I tracking traffic sources?"

If you’re not tracking your traffic sources, you don’t know where your customers are coming from. You don't know which ads, posts and emails help you achieve your leads and sales goals.

Knowing what traffic sources brings you the most business means you can spend time and money on the exact ads and content that bring you the most value. 

"Do I have goals set up properly?"

Goals are crucial to show you how many people are opting in to your leads, where your sales are converting, and what content your visitors are engaging with.

Setting up goals is one of the fastest ways to see issues with your website that could help you make big decisions to help you gain leads and customers. 

These are just two of countless examples.

If you feel stuck with your Google Analytics you have two options:


Option 1:

You can read old outdated blog posts that may show you what to do, but won't tell you why and what your priorites should be. They don't tell you what is wrong with your setup.  You'll have to figure everything out on your own.

Option 2:

You get thourough, customized guidance from an analytics professional. Prioritized  based on your current set up, your business and your goals. You'll know exactly what to do and where to turn.

Which path will you choose?  The one that wastes your time and ends with frustration, mistakes and wasted money…Or the path that leads to victory, success and an edge over your competition?

Here’s the reality:

Unless you’ve set up Google Analytics properly,
your numbers ARE lying to you…

For example, if you don't have “cross domain tracking” set up, Google could be over reporting how many users have visited your site.

Or, If you aren't using traffic tags properly, credit for leads and sales could be going to the wrong traffic source.

Or, if you are using the wrong implementation you could be over reporting page views or under reporting sales data.

Of course, there are many other examples of how these lies could be affecting you.

Because your numbers are wrong, every single day that your Google Analytics is not set up properly, you’re flushing money down the toilet…

Every single day that you don’t fully take advantage of the proper settings, reports, and views Google Analytics can offer you, you’re being left behind by marketers who do…

You CAN put an end to the frustration and confusion once and for all RIGHT NOW.

You CAN unlock the full potential of Google Analytics TODAY.

You Need The Measurement Marketing Analytics Audit

The customized, comprehensive Google Analytics Audit guaranteed to give you the guidance you need so that you can hit the ground running and get the most out of Google Analytics…even if you have no idea where to start.

With the Measurement Marketing Analytics Audit, you will have a dedicated expert comb through your Google Analytics account, give you detailed and prioritized suggestions for change you should make, explain why these changes are important to your business and and then give you the resources you need to complete these changes quickly.

You will know if “cross domain tracking” has been set up correctly (or if you even need it to be set up at all).

You will know if your traffic is being tagged properly… so you'll understand where all your customers and leads come from.

Imagine you ran a Facebook Ad campaign to get leads.

After running the ad for a couple of days, you notice that Facebook tells you that you received 80 conversions….but Google Analytics says 30 Conversions.  You look at your email provider and it says you have 50 new email addresses.

Which number can you trust?

Once you’ve completed the Measurement Marketing Analytics Audit,  you will know.

What Is The Measurement Marketing Analytics Audit?

Step 1: The Audit

A deep dive, done-by-real-people, audit of your Google Analytics account. The audit is conducted by our team of experts who do this every day for respected leaders like Digital Marketer.

Step 2: The Success Blueprint

You'll see with just a glance what you are doing wrong, what you are doing right and what you can do better with this report structured to help you take the most important steps first!

Step 3: The Walk Through

A high-level overview from our experts detailing the top priorities and explaining why these issues are important.  Working with your blueprint, you will not only what to do, but why.

Step 4: The Game Plan

The Success Blueprint will show you what needs to change and in what order, but now you'll need to know how.  We'll have you covered with resources customized for your issues.

How Does The Measurement Marketing Analytics Audit Work?

Step 1: The Audit:

The audit begins with an email introducing you to your dedicated auditor. He or she will reach out to you to get the information they need to start diving into your Google Analytics account.

Your auditor will check your account and property settings.  They'll look for mistakes in the initial set up, any customizations you may be making, (or not making).

Your account will be gone over with a fine tooth comb and you will soon know if you have missed out on gaining some of the valuable data Google Analytics will provide if it is set up and used correctly.

Step 2: The Success Blueprint:

Within 7-10 of digging through your details, customizing your report and researching the list of resources specific to your needs, you'll receive the completed Success Blueprint.

With this document at your fingertips, you’ll quickly be able to see a  list of issues our experts have found within your Google Analytics account.

Imagine how relieved you will feel with this prioritized list, created by experts, that will get you closer to using Google Analytics to guide your future marketing – just like your competitors.

The Success Blueprint is Prioritized by color:



Red means it is a top priority and may be affecting your business already. It may be something that is set up wrong, isn't being used correctly, or worse.
(For example: Not tracking your traffic sources? That’s a Red)



Yellow means there are issues affecting your Google Analytics that need improvement.
(For example: you are tracking your traffic sources, but they would give you better information if they were structured better.)



Green means you’re doing well. There aren't issues in this section you should worry about.(For example: You are tracking your traffic sources and using the correct conventions so you see all the correct information.)

Step 3: The Walk Through

As your auditor dives into your Google Analytics account and begins to create your comprehensive Success Blueprint, he or she will take note of the most important issues.

With The Walk Through, you'll get a top-level, point-by-point explanation of why these issues could be hurting your marketing efforts.

The Walk Through will be your guide as you determine what items are priorities for your particular goals and how you can go about repairing these issues using your specific game plan.

Step 4: The Game Plan:

Finally, the last step in the Measurement Marketing Analytics Audit is your personal Game Plan. Your Measurement Marketing expert will prepare a customized list of resources specifically for your issues.

Use these resources to complete the actions that are prioritized in your Success Blueprint.

With the Success Blueprint, Walk Through and Game Plan, you will be able to login to Your Google Analytics and know what you need to do, why you need to do it and how to get it done.

Start Your Measurement Marketing
Analytics Audit

One Time Payment $495

Start Your Measurement Marketing
Analytics Audit

One Time Payment $495

Get Even More From Your Measurement Marketing Analytics Audit With The 30 Day 60-Day Quick Start Bonus!

Bonus #1 – The Measurement Marketing Academy:

Unlock the Bonus Section of your Success Blueprint where you will find links to the video workshops used by the students within the Measurement Marketing Academy.

Each workshop will give you  complete, over-the-shoulder, step-by-step instruction showing you exactly how to repair the problems shown in your audit.

Need to set up destination goals?  There's a Workshop for that.

Need to “turn on” your bot filters? There's a Workshop for that.

You'll have unlimited access to every workshop for a full 60 days. 

Bonus #2 – Back Channel Access To Measurement
Marketing Academy Advisors:

Beginning on the day you receive your Success Blueprint, you will be able to get answers to any and all of your questions, not only from the expert who handled your audit, but from our team of rockstar advisors.

You will have a back channel line directly to the folks who create every workshop within the Measurement Marketing Academy.

They can help you with any questions you have about your audit or how to implement any of the items listed by your auditor.

No matter how many questions you have, for a full 60 days.

Bonus #3 – Live Q/A Sessions And Instructional Workshops:

For a full 60 days you'll have access to live weekly Q&A calls where Measurement Marketing experts not only answer any questions you have, but they'll also show you the latest and greatest techniques in Measurement Marketing so you can make them your own.

Now you'll have the opportunity to see what the big players are doing to get better insights into how you can use Measurement Marketing to improve your business.


Bonus #4 – Measurement Marketing Academy
Member's Community:

This support community of pro marketers, some of whom have been students in the Acadamy for years, is available to help you with any Measurement Marketing question you have.

Having access to the Measurement Marketing Academy Professional Facebook Group will enable you to discuss your audit and any of the problems you are having with others who have been through it, plus our staff who will answer or elevate your question when needed.

For a full 60 days, when you have questions, you have the option of asking a private question of our advisors or through a a public forum – either way, you'll get the answers you need.

Bonus #5 – Access The Complete Measurement Marketing Academy Library:

Every.  Single.  Workshop.  Ever.

You now have unlimited access to dive into the shelves of the Measurement Marketing Workshop Library with every single workshop and resource we've created.

You'll see video after video of workshops on using google analytics to enhance your marketing in multiple areas and business models – social media marketing, digital advertising, google adwords, SEM, E-commerce, etc. etc. etc.

You'll be able to use and keep additional guides, spreadsheets, and templates created by our team for our members, students and even our own clients.

For 60 Days you can watch all of these workshops – as many times as you want. 


Start Your Measurement Marketing
Analytics Audit

One Time Payment $495

Start Your Measurement Marketing
Analytics Audit

One Time Payment $495

Your Questions – Answered.

How long will the audit take?

Your audit will take 7-10 business days. Remember, a Measurement Marketing expert is thoroughly going through your analytics so that you get tailored guidance.

What if I have never used Google Analytics?

That’s great! Even If you’ve never used Google Analytics, the audit will help you know where to start. You won’t ever have to waste time and money guessing and trying to figure Google Analytics on your own.

How soon can I see results?

That depends on you.  With the Success Blueprint, Walk Through and Game Plan you have a clear path on what you need to do first, why you need to do it, and how to get it done. You can get started that very day.  With the 60-day Quick Start Bonus you have plenty of time to get all the help you need to make positive changes.

Can I access the Measurement Marketing Academy after the 60 days?

Absolutely! We’ll contact you to get you all set up before your bonus has expired.

I have more questions…who do I contact?

You will always be able to access the team for questions or concerns. Email us whenever you need:

Start Your Measurement Marketing
Analytics Audit

One Time Payment $495

Start Your Measurement Marketing
Analytics Audit Today!

One Time Payment $495


This Membership is for you if:


You have tried to use Google Analytics but have seen little or no results - or just feel overwhelmed by all the data


You’re willing to do the work to see the best results


You’re a fast action taker and wants to understand your customers and how to improve your marketing

This Membership is NOT for you if:


You don’t think numbers or data is important


You’re ok being left behind your competitors


You want to keep guessing instead of knowing what’s working with your marketing