Free Training and Download

Are You Ready for the Biggest Transition in Modern Marketing Measurement?

Take the guesswork out of your GA4 Migration with these proven resources
used to help hundreds of students (and private clients) have success with GA4…

Your GA4 Survival Kit Includes:

How to leverage the "Measurement Marketing Framework" to get the most out of GA4

"Planning your GA4 Migration" workshop + "GA4 Migration Planner" (so nothing falls through the cracks)

Get your GA4 Property setup in 10 Minutes or less (Plus, download a FREE GTM container)

What's in Your GA4 Survival Toolkit

Measurement Framework + GA4

Before you dive into planning and migrating from Universal Analytics to GA4, you'll need a clear strategy to guide you toward a successful GA4 implementation...

Discover a powerful strategy to increase your success with your implementation and maximize the benefits of GA4.

Planning Your GA4 Migration

Now that you have a clear strategy it's time to get a plan in place (before you start trying to configure your GA4 account)...

In this "Strategy Session" you'll get a step-by-step process for planning your migration from Universal Analytics to Google Analytics 4. (Includes downloadable planner)

GA4 10 Minute Setup (with GTM)

Transitioning from Universal Analytics to Google Analytics 4 takes more than just "Activating" your account....

In this training, you'll get a step-by-step process to get your GA4 property up and running in 10 Minutes or less! Plus, get access to a FREE GTM Container for your setup quick and easy!

Meet Your Instructors...

Chris “Mercer” Mercer (Co-Founder,

Mercer has trained marketers, marketing teams, and agencies how to measure their marketing for over 10 years.

He is one of the most sought after contributors for industry leading conferences, podcasts, and blogs like ConversionXL, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner, and more.


Julie Brade (Director of Measurement,

Julie is the go-to problem solver when it comes to Google Analytics (UA/GA4), Tag Manager, Looker Studio, and more!

Not only does she lead the instructor team. She also oversees client management to help clients know, trust, and grow their numbers.

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"On-Demand Workshops"...

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What's Inside the W.I.N. Courses...