Good question!
Phase 1: Audit and Planning
We’re going to look at your existing (if any) accounts for Google Analytics, Google Tag Manager, Google Data Studio. We will also review your current reporting plan, structure, and results.
Phase 2: Systems Build-out and testing
During Phase 2 our team will set up and test your Measurement Marketing System. We will work together to ensure your new Measurement Management system is gathering the most useful data, so you can make data-driven marketing decisions.
Phase 3: Reporting, Forecasting, and Optimization
By the end of Phase 3, you will have a fully functional Measurement Management system. Including interactive dashboards customized to your measurement plan and designed to give you the answers you need to make more profitable marketing decisions.
Phase 4: Ongoing Measurement Management
Once Phase 3 is completed you will have the option to manage your system on your own. Or, you can choose our ongoing Measurement Management maintenance package. This package is best suited for you if you want our team to manage your numbers while you focus on growing your business.