How was born…

Chris Mercer (commonly known as “Mercer”) and Junko Mercer started a marketing company in 2011 in Austin, Texas, USA. Initially, our company produced Online Courses to teach people how to use WordPress to create websites. People liked them a lot and started asking us to create the websites for them.

Started a brand to build websites… which quickly moved into Conversion Rate Optimization (CRO) to help differentiate ourselves… but we needed to measure in order to optimize… so we started learning Google Analytics (GA).

We showed our clients a few of our setups and soon realized that no one was really using GA correctly (because they didn’t know how to use it).

We began doing Measurement Setups… Our clients referred us their clients who then referred their clients to us… and eventually we decided to return to our roots and focus on teaching others how to use the incredible free tools that are available to them. was born.

Now our offerings are:

Measurement Marketing Academy
W.I.N. Courses
Workshop Wednesday
And More…

Some of those conferences are…

Traffic & Conversion Summit
Conversion Conference
Health Entrepreneur f(x)
Internet Marketing Party
Social Media Marketing World
Digital Elite Camp
Mimosa Mastermind

Who Is Who?


Master of all that is Measurement Marketing

Mercer is your senior instructor, speaker, and co-founder of

Has 20+ years of Sales, Marketing, and Training experience…from speed reading to sales management and more!

Thanks to positive feedbacks from audiences, Mercer has been a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe.

Mercer currently lives in Austin, Texas.

Originally from Philadelphia, PA area, so he’s always looking for authentic Philly Cheesesteak everywhere he goes…so far, nothing! Know any place in your area??

Our Team


Instructor and “Mrs. Make It Happen”

Julie is’s account manager. She also helps our Measurement Marketing members and non-members to solve their problems — GA, GTM, Looker Studio Dashboards, and more!

Before she knew what a spreadsheet was, as a young child, she was actually creating spreadsheets on paper or always making lists. It naturally led her into data and spreadsheets even more.

Julie overlooks every project of the company, helps our clients figure out how their sites are performing, and where they can improve to grow their numbers and business.

She thrives in sleuthing and solving problems. Probably that's why she watches all kinds of true crimes and crime drama shows!

Julie is also a mother of 3 amazing kids and works out at least 5 days a week.


Organizer of Random Thoughts and Erratic Activity

Junko does so many things for — she's the COO, Email Automation and the co-founder.

She also does proofreading emails and sales pages, booking flights and hotels, working with the bookkeeper, handles payroll & hiring, and much more.

Junko enjoys witnessing clients grow their businesses through our services. She also enjoys running this company together with Mercer who is her business and life partner. 🙂

Originally from Fukuoka, Japan, and currently lives in Austin with Mercer and 2 cats.

They used to be foster parents for a few years, and took care of foster children. She’s also heavily involved with a local nonprofit organization which help local communities.


Multimedia Rockstar

Vince is the man behind all of the videos of

For years, he has been making sure our videos are clean, clear, and easy to understand. He’s an expert in turning simple videos into an informative and entertaining piece of art!

Vince currently lives in Philippines. He is a father of 3 beautiful daughters and loves to watch cartoons with his kids! 😉


Spreadsheet Queen

Sarah is’s Reports and Dashboard Specialist!

She loves analyzing numbers and converting them to easy-to-understand dashboards. That means…when there are tons of useful data but hard to get a bigger picture of what's going on, she uses her spreadsheet queen skills and turns the overwhelming info into visually appealing, easy-to-understand data, so we all can tell what steps to take next.

She is also an expert of making the data reporting process much simpler by automating as much as possible. She gets motivated by seeing our clients being satisfied with her work and makes their next steps.

Currently lives in Philippines. Sarah loves travelling and exploring different places with friends.


Admin Wizard

Yani makes sure that members get all the content they need to crush their Measurement Marketing!

She plays a critical role in testing content delivery, ensuring that it’s published in the proper format and on time. She also pulls reports so that the whole Measurement Marketing team knows how the company is growing.

In her spare time, Yani loves to cook – she travels for great food and sunsets.


Project “Get Things Done” Manager

Rica makes sure everything gets done on time as the Project Manager of

She enjoys making team members shine by helping them do their task faster, make things easier and work with more efficiency through her SOPs and workflows.

In fact, she enjoys it so much that she doesn’t need caffeine in her body to do it all 😀

A Filipina who loves matcha and chocolate more than a hot cup of coffee.


Tech and Database Rockstar

Manisha is’s Technical Marketer and Instructor. She loves diving into technical challenges or complex data questions. As an instructor, she actively helps our Measurement Marketing members and non-members solve their measurement problems — GA, GTMSS, BigQuery, Analytics Canvas, Automation and more!

Manisha brings a wealth of expertise in project management, security & compliance, process development, e-commerce, and data analytics. Her professional journey includes working at Shopify along with several other reputable corporations.

She thrives on learning about new technologies and is currently dedicated to expanding her knowledge and skills in process automation and the field of artificial intelligence (AI).

Manisha is also a mother of 2, loves cooking and actively practices yoga.

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