GA4 Clinic LIVE (June 24th, 2023): Get Your GA4 Account Set Up in ONE DAY!

With the Measurement Marketing Academy by your side, you'll know, trust, and grow your numbers so you can make more profit-generating marketing decisions...

And build a "Measurement Culture" in your team!

What’s New! (Resources, Updates, and Coming Soon...)

FREE GA4 Training on YouTube

Need help with Google Analytics 4?

Check out the Free training on the YouTube Channel!

Updated Training Now Available Inside the Academy

Courses inside the Measurement Marketing Academy are updated on a consistent basis, so you are never left behind and on the cutting edge of whats working right now!

Join the Academy and Get Access to Live Training

As a Measurement Marketing Academy member your first year comes with access to the Measurement Marketing Classroom where you  get access to live training.  New courses (and course updates) are released every 4-6 weeks. You'll always be ahead of the game when it comes to all things measurement…

What Others Are Saying About

After my team was trained by’s Private Guided Training, I’ve finally been able to understand where my conversions are coming from. And make much better decisions about what to keep and what to remove in my marketing,
Pat Flynn
I do a lot of advertising on facebook and I want to track my progress.But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses.This program gave me a great foundation in Google tag manager. Highly recommended!
S.R Kinnear
SRKinnear, Inc
I think Measurement Marketing Academy is the missing link for every marketer.

Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link.
Melanie Summer
Younique Media
I’m really happy that I sent one of my employees to Measurement Marketing Academy. He learned how to build KPI (Key Performance Indicator) dashboards for us that helps us see exactly what’s happening in our business.

The best part? We don’t have to do anything. Our employee got trained by Measurement Marketing Academy.
Tim Bratton
Founder, Personal Life Media
Measurement Marketing Certification takes you from beginner to advanced in a fraction of the time. If you get stuck and can't figure something out for a client, you can always lean on their support to ask questions and get pointed in the right direction.

It’s a total gamechanger for our business.
Rita Barry
Owner, Rita Barry & Co.

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Meet Chris "Mercer" Mercer

Chris “Mercer” Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

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