W.I.N. Google Tag Manager Server-Side
Course Duration: 3hrs 30ms
Introduction:
How to implement Google Tag Manager Server Side in your Measurement System
What to Expect:
- Understanding GTM Server Side fundamentals
- Create Your First Server Side Container in GTM
- Use GTM Server Side to set up Google Analytics (UA), GA4, and Facebook
- Additional Tips & Tricks. Plus, a sneak peek into the future of GTM Server Side
Retail Value: $297.00
Included with Academy Membership
W.I.N. COURSE CONTENT
GTM Server-Side Foundations (24mins)
Lesson Content
- Are You Ready For GTM Server-Side (6m)
- Pros and Cons of GTM Server-Side (3m)
- How Server-Side Works (12m)
- RECAP – Lesson 1: GTM Server-Side Foundations (12m)
Preparing Your Server-Side Setup (42m)
Lesson Content
- A Tour of GTM Server-Side (10m)
- Basic GTM Server-Side Setup (6m)
- Customizing Your Setup (14m)
- Alternative Installation Methods (8m)
- RECAP Lesson 2: Preparing Your Server-Side Setup (2m)
Using Server-Side to Set Up Google Analytics (31m)
Lesson Content
- Set up Google Analytics 4 Using GTM Serve-Side (8m)
- A Deep-Dive TBV (10m)
- Set Up Universal Analytics Using GTM Server-Side (9m)
- RECAP – Lesson 3: Using Server-Side to Set Up Google Analytics (2m)
Using Server-Side to Set Up Facebook Measurement (45m)
Lesson Content
- Understanding The Facebook Conversions API (12m)
- Setting Up Basic Facebook Events (11m)
- Cleaning Up Your Facebook Events (8m)
- Facebook Deduplication (11m)
- RECAP Lesson 4: Using Server-Side to Set Up Facebook Measurement (2m)
GTM Server-Side Tips & Tricks (41m)
Lesson Content
- Google Ads Measurement (11m)
- Proxy Web GTM Through Server-Side (7m)
- Upgrading Cookies (13m)
- Managing Your Costs (5m)
- RECAP Lesson 5: GTM Server-Side Tips & Tricks (4m)