W.I.N. Google Analytics Basics
Course Duration: 7hrs 6ms
Introduction:
When you begin the BUILD process, one of the tools you'll definitely want to us is Google Analytics. But GA can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action. The best part? It’s just properly using ONE report that’s already built-in with GA. The catch? You’ve got to make sure you customize your GA setup to take advantage of it. That’s exactly what you’re about to do…
What to Expect:
- How to measure results in Google Analytics
- How to know which traffic sources are working and which are a waste of your time
- How to set GA so it naturally tells a story that ties your traffic to results
- The “A.C.E.” framework
- And More…
Retail Value: $297.00
Included with Academy Membership
W.I.N. COURSE CONTENT
Using Google Analytics: The Foundations (1h 8m)
Lesson Content
- Navigating reports in GA (17m)
- Answering Questions in GA (24m)
- The Super Report (15m)
- RECAP - Lesson 1: Using Google Analytics: The Foundations (6m)
Measuring Results in Google Analytics (1h 9m)
Lesson Content
- The A.C.E. Model (17m)
- Goals in Universal Analytics (35m)
- Conversion Events in Google Analytics 4 (10m)
- RECAP - Lesson 2: Measuring Results in Google Analytics (3m)
Measuring Traffic in Google Analytics (1h 24m)
Lesson Content
- How "Traffic" works in Google Analytics (19m)
- The Basics of Using UTMs (25m)
- Using UTMs to Tell a Story (33m)
- RECAP - Lesson 3: Measuring Traffic in Google Analytics (4m)
Setting Up "Story" in Google Analytics (1h 27m)
Lesson Content
- The Useful Truth (30m)
- Building a Set Up Setup (22m)
- Improving Your Story (29m)
- RECAP - Lesson 4: Setting Up Story in Google Analytics (3m)
Understanding Ecommerce in Google Analytics (58m)
Lesson Content
- Standard Ecommerce (Universal) (15m)
- Enhanced Ecommerce (Universal) (15m)
- Ecommerce in GA4 (11m)
- RECAP - Lesson 5: Understanding Ecommerce in Google Analytics (12m)