ALL MeasurementMarketing.io Courses
MeasurementMarketing.io courses are called “W.I.N.” (What I Need) courses because they are designed to work like interactive SOPs. Each course walks you step-by-step through executing the strategies, tactics, techniques so you can skip the confusion and get to action faster. Marketers, business owners, agencies use these courses to optimize their marketing measurement to achieve (and exceed) their desired marketing results.
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Measurement Strategy
Google Analytics
Google Tag Manager
Dashboards and Reporting
Which Area Of Measurement Marketing Would You Like to Focus On?
I want to know what questions to ask and what actions to take to marketing results…
Measurement
Strategy
I want to store all my numbers in one place from different domains and platforms…
Google
Analytics
I want to collect and organize my pixels and tracking codes in one place…
Google Tag
Manager
I want to visualize my numbers with useful reports that tell me what to do next…
Looker Studio & Reporting
Measurement Strategy
4 Lessons
W.I.N. The Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Course Duration: 3hrs 18ms
5 Lessons
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Course Duration: 5hrs 58ms
5 Lessons
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Course Duration: 3hrs 28ms
6 Lessons
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Course Duration: 4hrs 32ms
5 Lessons
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Course Duration: 2hrs 17ms
6 Lessons
W.I.N. Google Search Console
Discover how to measure and improve site's presence in Google Search results
Course Duration: 5hrs 9ms
5 Lessons
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
ourse Duration: 4hrs
5 Lessons
W.I.N. Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Course Duration: 2hrs 17ms
Google Analytics
5 Lessons
W.I.N. Google Analytics 4 Basics
Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Course Duration: 6hrs 57ms
5 Lessons
W.I.N. Google Analytics Setup
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.!
Course Duration: 3hrs 36ms
6 Lessons
W.I.N. Google Analytics Basics
Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action.
Course Duration: 7hrs 6ms
Google Tag Manager
8 Lessons
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketingGoogle Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Course Duration: 8hrs 48ms
5 Lessons
W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Course Duration: 3hrs 51ms
6 Lessons
W.I.N. Google Tag Manager for Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Course Duration: 4hrs 22ms
Looker Studio & Reporting
5 Lessons
W.I.N. BigQuery Basics
Everything you need to know to get started with BigQuery
Course Duration: 4hrs 44ms
5 Lessons
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Course Duration: 3hrs 44ms
4 Lessons
W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Course Duration: 3hrs 5ms
ALL MeasurementMarketing.io Courses
MeasurementMarketing.io courses are called “W.I.N.” (What I Need) courses because they are designed to work like interactive SOPs. Each course walks you step-by-step through executing the strategies, tactics, techniques so you can skip the confusion and get to action faster. Marketers, business owners, agencies use these courses to optimize their marketing measurement to achieve (and exceed) their desired marketing results.
Which Area Of Measurement Marketing Would You Like to Focus On?
Measurement Strategy
Google Analytics
Google Tag Manager
Dashboards and Reporting
Measurement Strategy
4 Lessons
W.I.N. The Measurement Marketing Framework
Know exactly what to do on your Measurement Journey
Course Duration: 3hrs 18ms
5 Lessons
W.I.N. Your Measurement Plan
This step-by-step program will not only show you EXACTLY what to focus on and what to ignore, it also gives you the opportunity to ask questions directly to Measurement Marketing Instructors, so you can move forward FASTER.
Course Duration: 5hrs 58ms
5 Lessons
W.I.N. Your Optimization Strategy
If you want to optimize your marketing funnel but don’t know where to start, this W.I.N. is for you
Course Duration: 3hrs 28ms
6 Lessons
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Course Duration: 4hrs 32ms
5 Lessons
W.I.N. Forecasting Revenue & Results
Discover the secret to uncover your next actionable steps to optimize your marketing
Course Duration: 2hrs 17ms
6 Lessons
W.I.N. Google Search Console
Discover how to measure and improve site's presence in Google Search results
Course Duration: 5hrs 9ms
5 Lessons
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
ourse Duration: 4hrs
5 Lessons
W.I.N. Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Course Duration: 2hrs 17ms
Google Analytics
5 Lessons
W.I.N. Google Analytics 4 Basics
Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing
Course Duration: 6hrs 57ms
5 Lessons
W.I.N. Google Analytics Setup
Want to be able read the story that Google Analytics wants to tell you? The quality of that story is directly related to the quality of your setup. Fortunately, you'll get exactly that with the W.I.N.!
Course Duration: 3hrs 36ms
6 Lessons
W.I.N. Google Analytics Basics
Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action.
Course Duration: 7hrs 6ms
6 Lessons
W.I.N. Google Analytics Beyond Basics
If you’re ready to move past the basics and become a savvy measurement marketer, at a certain point, you will feel the need to know more.
Course Duration: 4hrs 4ms
6 Lessons
W.I.N. Google Analytics Ecommerce
It’s hard to know what traffic sources are selling and which ones aren’t if you don’t have any visibility into your actual sales!
Course Duration: 5hrs 18ms
Google Tag Manager
8 Lessons
W.I.N. Google Tag Manager Basics
Discover the secret to uncover your next actionable steps to optimize your marketingGoogle Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.
Course Duration: 8hrs 48ms
5 Lessons
W.I.N. Google Tag Manager Beyond Basics
If you’re familiar with Google Tag Manager and wants to take your skills to the next level, this is for you.
Course Duration: 3hrs 51ms
6 Lessons
W.I.N. Google Tag Manager for Retargeting Setup
If you want to start getting higher conversion rates and better quality clicks with your retargeting ads, this is for you.
Course Duration: 4hrs 22ms
7 Lessons
W.I.N. JavaScript Basics for Google Tag Manager
Ready to add the basics of JavaScript to your measurement toolbelt? Get ready to manage your data layers, set cookies, and more!
Course Duration: 4hrs 32ms
6 Lessons
W.I.N. Google Tag Manager Server-Side
W.I.N. Google Tag Manager Server Side will take you step-by-step from set-up to implementation. Plus, get a glimpse of what GTM Server Side has in store for the future.
Course Duration: 3hrs 30ms
Dashboards and Reporting
5 Lessons
W.I.N. BigQuery Basics
Everything you need to know to get started with BigQuery
Course Duration: 4hrs 44ms
5 Lessons
W.I.N. Google Sheets Basics
Leveraging Google Sheets To Measuring Your Marketing
Course Duration: 3hrs 44ms
4 Lessons
W.I.N. Funnel Tracking
Ready know more about HOW your funnels are working? In this W.I.N. you’ll see exactly what type of reports you can create
Course Duration: 3hrs 5ms
6 Lessons
W.I.N. Google Data Studio Basics
Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers? (Not just information?) Look no further than Google Data Studio!
Course Duration: 3hrs 45ms
6 Lessons
W.I.N. Google Data Studio Beyond Basics
Discover How Marketers Can Build Useful And Insightful Dashboards
Course Duration: 6hrs 6ms
5 Lessons
W.I.N. Know Your Numbers
Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions? You’re in the right place…
Course Duration: 3hrs 27ms
5 Lessons
W.I.N. Traffic Attribution
Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this W.I.N. you’ll discover exactly how to do just that.
Course Duration: 2hrs 40ms
5 Lessons
W.I.N. Cost Per Acquisition
There are lots of numbers to measure when you’re running paid traffic.
Course Duration: 2hrs 4ms
5 Lessons
W.I.N. Retention, Churn, Stick, & Cohorts
Recurring billing is great for revenue, but when it comes to measuring things like retention, churn, and stick rate you’ll need to level up your skills.
Course Duration: 2hrs 46ms
Additional Courses
5 Lessons
W.I.N. Shopify
Discover how to measure the performance of your Shopify store so you can boost results
ourse Duration: 4hrs
6 Lessons
W.I.N. Google Search Console
Discover how to measure and improve site's presence in Google Search results
Course Duration: 5hrs 9ms
5 Lessons
W.I.N. Regular Expressions
Unlock the power of Google Analytics and Google Tag Manager by improving your regex skills!
Course Duration: 2hrs 17ms
6 Lessons
W.I.N. Google Optimize
Are your users going through your site, but aren’t taking meaningful action? Instead of reading your content, signing up for your newsletter, watching videos, or more importantly, buying your product, are they leaving?
Course Duration: 4hrs 32ms