Measurement marketing is a framework that helps marketers make sure the marketing metrics they're tracking are useful. It's not about gathering data for the sake of gathering, but doing so…

Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll…

Sales funnels can be difficult beasts to tame. They are the lifeblood of many online businesses but seem to be finicky and difficult to optimize.

Developers and marketers have to work together so that the marketing websites produce the best ROI for the company.

For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.

Google Analytics goals provide massive value to your business. The right goals map to your business objectives. They give you a window into how your business is performing.

How do you communicate the value you provide to your client? How do you tell the traffic story in a way that demonstrates your contribution to the bottom line? It’s…

You have a funnel, whether you know it or not. Google Analytics, when set up correctly, can tell you everything you need to know to optimize your sales funnel.

Google Analytics has a story to tell. Do you know how to read it?

The definition of “analytics” is “the systematic computational analysis of data or statistics.” So anything named “analytics” has to be complicated and only for computer nerds, right?

Google Analytics can help you find out who’s visiting your site and whether they make an impact on your bottom line.

Did you miss a lesson? Click the link below to get instant access Lesson #1 Lesson #2 You’ve made it! CONGRATS! This is going to be awesome because this is…