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    • Products
      • Measurement Marketing Academy
      • Measurement Marketer Certification
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      • Private Guided Training
      • Hire a Certified Measurement Marketer
      • Dedicated Measurement Management
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    Storytelling in Google Analytics: Connecting the Dots for Your Clients

    “Honestly, I’m not sure we can afford to keep you on as our agency. We do not see the results we’d like from your ad…

    Blog
    By: Mercer October 24, 2019

    Hacking Your Sales Funnel In Google Analytics

    You have a funnel, whether you know it or not. The question is, “How do you know your funnel is working?” Where can you go…

    Blog, Building, Google Analytics
    By: Mercer October 1, 2019

    Storytelling in Google Analytics: Why Stories Are Necessary

    Google Analytics has a story to tell. Do you know how to read it? Let’s say I walk up to you with a pile of…

    Blog
    By: Mercer September 12, 2019

    How Does Google Analytics Work? (Easy Guide for Beginners!)

    The definition of “analytics” is “the systematic computational analysis of data or statistics.” So anything named “analytics” has to be complicated and only for computer…

    Blog
    By: Mercer August 27, 2019

    Understanding Google Analytics Users (Primer for 2019)

    Let’s make an assumption… You (or your client) sells widgets of some kind. Some sort of product or service. And… Whatever specific item you sell,…

    Blog
    By: Mercer August 14, 2019

    Part 3: Winning The Measurement Marketing Game – How To Optimize Your Business With Confidence

    Did you miss a lesson? Click the link below to get instant access Lesson #1 Lesson #2 You’ve made it! CONGRATS! This is going to be awesome because …
    Blog, Facebook Group, Measurement Marketing Essentials
    By: Mercer June 13, 2018

    Part 2: 3 Tools You Need To Create An Automated Measurement Marketing Machine

    Did you miss lesson #1? If so, go here now AWESOME! You made it to the next step!! Before we move forward… Let’s remind ourselves of the 5 Pillars…
    Blog
    By: Mercer June 13, 2018

    Part 1: How To Create “A New Marketing Bot” That Helps You Address Today’s Low Traffic and Conversion Issues To Help You Scale Faster Tomorrow…

    Imagine, if you had a marketing bot that shows exactly how to scale your business… A bot that most successful marketers quietly exploited to amass t…
    Blog
    By: Mercer June 13, 2018

    3 Ways To Use Audience Reports To Grow Your Business

    An often under-utilized feature of Google Analytics is the audience reports, but understanding who your visitors are and what their intent is can be a…
    Facebook Group, Measurement Marketing Essentials, Uncategorized
    By: Mercer January 18, 2018

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