Using the “A.C.E.” Method to Measure Your Marketing Results in GA4
Google Analytics 4 is one of the best tools to help you grow your online business and make it a success. GA4 has plenty of handy features for tracking traffic…
Using 5 Google Analytics 4 Reports to Improve Your Marketing
Google Analytics 4 has many tools we’ve looked at before that can make marketing your online business a breeze.
Will Google Configure Your GA4 Account For You?
Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going around from Google telling you that Google is…
How To Set Up Google Analytics 4 In 10 Minutes
Have you made the switch to Google Analytics 4 yet? If not, you may have recently received an email from Google informing you that if you don't switch to GA4…
The Most Current Truth
Will Google Configure Your GA4 Account For You? Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going…
The Measurement Marketing Framework
Most modern digital marketing tools are, if not free, then definitely something that's at everybody's disposal.
Strategy to Google Analytics Measurement
We talk a lot about strategy matters because strategy matters. It's the difference between haphazardly putting together a campaign, and carefully setting your brand up for growth.
What is Google Analytics 4? Should you use it?
Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it's likely the biggest thing to hit the marketing side of the internet in the…
Google Analytics 4 – What's The Difference? [Infographic]
GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.
Tips To Make Your Website Easier To Measure
If you've ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…
Answering “Who Are My Users?” With the Google Analytics Audience Reports
Knowing about your users is more important than ever. Mercer will walk you through Google Analytics – Audience Reports to show you how you can answer the question, “Who are…
Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps.