Measurement marketing is a framework that helps marketers make sure the marketing metrics they're tracking are useful. It's not about gathering data for the sake of gathering, but doing so with purpose and context. There are five pillars of Measurement Marketing: Planning, Building, Reporting, Forecasting, and Optimizing. We're going to cover all of these pillars […]

By Mercer | December 26, 2019

Have you ever stared at a sales funnel that’s underperforming and thought: Sales funnels can be difficult beasts to tame. They are the lifeblood of many online businesses but seem to be finicky and difficult to optimize. You may be tempted to shut it down, lick your wounds, and move on. So how do you […]

By Mercer | December 19, 2019

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