Tips To Make Your Website Easier To Measure
If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy…
Answering “Who Are My Users?” With the Google Analytics Audience Reports
Knowing about your users is more important than ever… In this episode of Workshop Wednesday, Mercer will walk you through Google Analytics – Audience Reports…
Measurement Marketing Audit Checklist – 10 Steps to Take When Starting a New Project
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly…
Storytelling in Google Analytics: Know Why You’re Successful
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers.…
Hacking Your Sales Funnel In Google Analytics
You have a funnel, whether you know it or not. The question is, “How do you know your funnel is working?” Where can you go…