Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps. The purpose of this marketing audit checklist is not to fix anything or dive deep into a Google Analytics implementation. You'll use it to get […]
By Mercer | January 29, 2020
For many marketers, there’s no better feeling than seeing “good” numbers. That may be traffic going up, costs going down, or any combination of numbers. Marketers tend to live in a world of numbers. But numbers don’t show the whole story. And when you don’t measure everything you can, your numbers could tell you an […]
By Mercer | November 20, 2019
You have a funnel, whether you know it or not. The question is, “How do you know your funnel is working?” Where can you go to see where customers are leaving you and why they’re going? Many landing page builders, like Clickfunnels or LeadPages, show you your numbers per page. You can see the number […]
By Mercer | October 1, 2019
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