We talk a lot about strategy matters because strategy matters. It's the difference between haphazardly putting together a campaign, and carefully setting your brand up for growth.
Google Analytics 4 is the hottest topic among professional marketers and amateur webmasters alike, and it's likely the biggest thing to hit the marketing side of the internet in the last decade.
GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.
If you've ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…
Knowing about your users is more important than ever. Mercer will walk you through Google Analytics – Audience Reports to show you how you can answer the question, “Who are my users?”
Agencies taking on a new project have to get a grip on exactly what the current situation is. Fortunately, you can do this fairly quickly with these 10 essential steps.
Measurement marketing is a framework that helps marketers make sure the marketing metrics they're tracking are useful. It's not about gathering data for the sake of gathering, but doing so with purpose and context.
Google Analytics wants to tell you a story of how your different traffic sources are working, but it needs your help! Fortunately, with just a little bit of organization, you’ll be able to use the power of UTMs to do exactly that.
