With the Measurement Marketing Academy by your side, you'll know, trust, and grow your numbers so you can make more profit-generating marketing decisions...

And build a "Measurement Culture" in your team!

What’s New! (Resources, Updates, and Coming Soon...)

W.I.N. Google Analytics 4 Basics

Now Available inside the Measurement Marketing Academy!

20+ Measurement Courses updated regularly

FREE GA4 Training on YouTube

Need help with Google Analytics 4?

Check out the Free training on the MeasurementMarketing.io YouTube Channel!

Updated Training Now Available Inside the Academy

Courses inside the Measurement Marketing Academy are updated on a consistent basis, so you are never left behind and on the cutting edge of whats working right now!

Updated: January 9th, 2023

Google Tag Manager Basics

Discover the secret to uncover your next actionable steps to optimize your marketing! Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit.

Updated: January 30th, 2023

Google Analytics 4 Setup

How to use the strategy and logic behind GA4, This includes setting up your GA4 Property to be ready to collect the measurement information you need.

Updated: February 6th, 2023

Google Analytics 4 Basics

Discover How The New Google Analytics 4 (GA4) Changes The Way You Measure Your Marketing. Get the strategies and tactics that will give you Actionable Insight and More!

Updated: March 6th, 2023

Google Analytics 4 Beyond Basics

Are ready to take your skills to the next level? Discover the Advanced capabilities of GA4 plus how to customize your account to give your deeper insights into your customer journeys.

Join the Academy and Get Access to Upcoming Live Training

As a Measurement Marketing Academy member you get access to live training. New courses (and course updates) are released every 4-6 weeks. You'll always be ahead of the game when it comes to all things measurement…

To Be Released: May 1st, 2023

Building a Measurement Marketing Agency

If you've ever wondered how you might start and grow your own Measurement Marketing agency, this live training is for you! Discover how to develop, package, and sell your Measurement Marketing Skills!

To Be Released: May 15th, 2023

Measuring Paid Traffic

Discover how Measurement Marketing can take your paid traffic efforts to the next level! This course includes proven strategies and tactics to make your campaign more profitable. Guaranteed!

To Be Released: June 5th, 2023

The Measurement Marketing Framework (2023)

Discover how to streamline your measurement tools with the Measurement Marketing Framework. With this Framework, you'll have a measurement system that drives your marketing to more predictable and repeatable results year after year.

What Others Are Saying About MeasurementMarketing.io

After my team was trained by MeasurementMarketing.io’s Private Guided Training, I’ve finally been able to understand where my conversions are coming from. And make much better decisions about what to keep and what to remove in my marketing,
Pat Flynn
Owner, SmartPassiveIncome.com
I do a lot of advertising on facebook and I want to track my progress.But Google tag manager was a mystery to me UNTIL I found W.I.N. Courses.This program gave me a great foundation in Google tag manager. Highly recommended!
S.R Kinnear
SRKinnear, Inc
I think Measurement Marketing Academy is the missing link for every marketer.

Before I made my decision more on gut feeling and how much engagement I could note. Now, I have a tool and make my decisions based on data, not on gut. I feel like I found THE missing link.
Melanie Summer
Younique Media
I’m really happy that I sent one of my employees to Measurement Marketing Academy. He learned how to build KPI (Key Performance Indicator) dashboards for us that helps us see exactly what’s happening in our business.

The best part? We don’t have to do anything. Our employee got trained by Measurement Marketing Academy.
Tim Bratton
Founder, Personal Life Media
Measurement Marketing Certification takes you from beginner to advanced in a fraction of the time. If you get stuck and can't figure something out for a client, you can always lean on their support to ask questions and get pointed in the right direction.

It’s a total gamechanger for our business.
Rita Barry
Owner, Rita Barry & Co.

Trusted By Brands Like:


Meet Chris "Mercer" Mercer

Chris “Mercer” Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Get Mercer to speak on your podcast…

Reserve your spot now!


Check out the "Winner's Circle" Community...

Peek inside the
"On-Demand Workshops"...

See How "Ask An Instructor" Support Works...

What's Inside the W.I.N. Courses...